In this episode, we had Guillermo Arenas from HubSpot, who shared how to optimize your B2B website for experience, performance, and security using HubSpot CMS.

During this episode, we discussed the Facebook Pixel capabilities and how to use them to maximize your ad campaign performance.

During this episode, we talked about how to do competitive keyword research.

During this episode, we talked about attribution models.

In this episode, we discussed brochure vs. demand gen websites and understanding website user experience using Hotjar.

In this episode, I talked about these topics: working on marketing goals for 2021 and details about Google Ads quality score.

In this special episode, we had as guests Tim Lowry and Robbie Fitzwater. We drove into the changes introduced into Safari 14 and Apple's Intelligent Tracking Prevention and explored its implications for marketers and advertisers.

In this episode, I talked about SEO vs. paid search and the types of goals in Google Analytics.

In this episode, Leo and I discussed the pros and cons of gating or ungating your website content, depending on whether you want to prioritize lead generation or SEO and content engagement.

In this episode, Leo and I talked about why you need different KPIs for your paid advertising efforts depending on the stage of your journey of your potential buyers.