Demand Gen Studio

Marketing is one of those activities that almost every company knows should be done. Still, when the time comes to put money in the budget, marketing professionals, especially in B2B, have a hard time justifying the investment and finding ways to prove ROI.During this episode, we'll explore how to justify your marketing budget and how to tie it to business outcomes.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about justifying marketing spend → https://www.boundify.io/blog/marketing-budgeting-how-to-justify-your-budget

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

We all know that website speed matters, but why? And how do you know if your website is fast? And if it is not, what can you do about it? Join us for our first Boundify Live of 2021 with Tim Lowry from Tip Top Search + Marketing. We'll dive into what you need to do to speed up your website now.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about the B2B buying journey → https://www.boundify.io/blog/the-evolution-of-the-b2b-buyer-journey

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Should your organization drive new business opportunities and revenue through inbound or outbound initiatives? Should you deploy both? In any case, what is the difference? We will figure it out during this episode of Demand Gen Studio.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about justifying marketing spend → https://www.boundify.io/blog/marketing-budgeting-how-to-justify-your-budget

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

We had an exciting conversation about marketing trends for 2021 with Mike Locke, a MarTech expert and CEO of the Marketing Technology Association.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about the future of demand gen → https://www.boundify.io/blog/the-future-of-demand-generation-and-b2b-marketing-with-joseph-poschel

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, we had Guillermo Arenas from HubSpot, who shared how to optimize your B2B website for experience, performance, and security using HubSpot CMS.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about Hubspot Content Hub → https://www.boundify.io/blog/unveiling-the-implications-of-content-hub-for-b2b-marketers

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

During this episode, we discussed the Facebook Pixel capabilities and how to use them to maximize your ad campaign performance.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

During this episode, we talked about how to do competitive keyword research.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

During this episode, we talked about attribution models.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about demand gen metrics for B2B → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, we discussed brochure vs. demand gen websites and understanding website user experience using Hotjar.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about the B2B buying journey → https://www.boundify.io/blog/the-evolution-of-the-b2b-buyer-journey

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, I talked about these topics: working on marketing goals for 2021 and details about Google Ads quality score.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about demand gen metrics → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/