For our first episode, we explored the difference between paid search and paid social and when it makes sense to use one or the other for your paid advertising strategy.
๐ Episode Resources:
- Learn more about B2B demand generation โ https://www.boundify.io/blog
- Learn more about paid search โ https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know
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