Demand Gen Studio

In this special episode, we had as guests Tim Lowry and Robbie Fitzwater. We drove into the changes introduced into Safari 14 and Apple's Intelligent Tracking Prevention and explored its implications for marketers and advertisers.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn about Tim's C.L.A.R.I.T.Y Framework → https://www.boundify.io/blog/using-the-c.l.a.r.i.t.y-framework-for-llm-optimization-with-tim-lowry

📞  Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, I talked about SEO vs. paid search and the types of goals in Google Analytics.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, Leo and I discussed the pros and cons of gating or ungating your website content, depending on whether you want to prioritize lead generation or SEO and content engagement.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about content strategy → https://www.boundify.io/blog/from-chatbot-to-content-hero

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, Leo and I talked about why you need different KPIs for your paid advertising efforts depending on the stage of your journey of your potential buyers.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, Leo and I talked about why marketing and sales teams at B2B companies are usually misaligned and what to do about it.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about prospecting vs qualification → https://www.boundify.io/blog/prospecting-vs.-qualification-in-lead-management

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

➡️ Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

🔍 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

For our first episode, we explored the difference between paid search and paid social and when it makes sense to use one or the other for your paid advertising strategy.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

➡️ Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

🔍 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/