Demand Gen Studio

By Boundify

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.... more

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FAQs about Demand Gen Studio:

How many episodes does Demand Gen Studio have?

The podcast currently has 72 episodes available.

Demand Gen Studio episodes:

February 15, 2022 32. Benefits of Call Tracking for B2B Brands
Have you been thinking of implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or be a waste of time and effort?
Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what is working for each of your digital channels.
Don't miss the next one: https://www.boundify.io/demand-gen-studio
#CallTracking #B2BMarketing
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24min
February 01, 2022 031. Lead Generation vs. Demand Generation
What's the difference between lead generation and demand generation? When do I use them? Should you be doing both?
During this episode, we'll discover the key differences between demand generation and lead generation and how they work together to help your business succeed.

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20min
December 21, 2021 030. Auditing Your Google Search Ads Campaigns
A great-performing search ads campaign requires attention to detail, and it is not a set-and-forget endeavor. For our next episode, I'll share some of the critical areas that I review when auditing accounts for prospects.
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45min
November 16, 2021 029. Leveraging Email for Each Step of Your B2B Buyer Journey
Email marketing can be a powerful tool in your B2B marketing efforts. The key is segmentation and matching your message to the stage of your buyer's journey.
During this episode, we'll explore how to tailor your emails to deliver relevant messages to your contacts that provide value for them and increase business for your brand.
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30min
November 09, 2021 028. Paid Search Campaign Types that Every B2B Marketer Need to Know
While, in general, paid search campaigns are by B2B marketers to get in front of high-intent users, there are nuances to the types of campaigns you can create.
Join us to discover how your brand, the kind of product or service you offer, and your competitors' brand affect the paid search campaigns you should launch.
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32min
October 05, 2021 027. What Is Demand Gen? The Value & Supply Chain Interpretation
While this video and podcast series is dedicated to covering topics of interest to demand gen marketers, I've not shared my interpretation of demand generation and its purpose.
Well, that changes today :)
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21min
September 21, 2021 026. Building a Demand Gen Strategy that Scales (Part 2)
You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll continue our conversation on the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.
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30min
August 24, 2021 025. Building a Demand Gen Strategy that Scales (Part 1)
You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll discuss the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.
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28min
August 10, 2021 024. How to Generate High-Quality Paid Media Leads (Part 2)
In the second episode of this two-part installment, we’ll take a closer look at generating high-quality leads at scale and breaking down the formula for doing so.
Our previous episode discussed setting objectives and building a creative ad plan. Let’s take that plan into action while evaluating and expanding it, focusing on demand at the top and bottom of the marketing funnel.
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44min
July 27, 2021 023. How to Generate High-Quality Paid Media Leads (Part 1)
You need every dollar paid to drive high-quality leads at scale, and that’s a fundamental marketing goal. So how can you best do this?
Try following these steps. In this two-part episode, we’ll walk through the formula for generating quality digital advertising leads, looking first at the importance of setting objectives and building a creative plan.
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32min

FAQs about Demand Gen Studio:

How many episodes does Demand Gen Studio have?

The podcast currently has 72 episodes available.