Running marketing experiments is essential to any company's growth and development. It involves systematically testing and collecting data to inform decision-making, optimize processes, and improve products or services.

Andres Glusman, co-founder and CEO of Do What Works, shares with us why in order to run successful experiments, companies need to follow a well-defined process that includes several essential components and also be aware of common mistakes and pitfalls so they can take steps to avoid them.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about common demand gen mistakes → https://www.boundify.io/blog/demand-generation-mistakes-marketers-make-and-how-to-fix-them

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Quite often companies start with Digital Advertising when they are not ready; Digital Advertising is like a megaphone or an amplifier that expands what the company is saying about their brand, product, or service through digital channels.
To generate impact with your efforts in digital advertising you should know: who you are selling to, and why customers are choosing you, so you can be ready to get your message and campaigns in front of your audience.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

While content creation is essential nowdays, it's just as important to make sure it reaches the right audience.Achieving an impact with attractive, high-quality content that resonates with your target audience goes hand in hand with choosing the right distribution channel. The challenge is knowing how to effectively promote your message and take advantage of distribution channels to increase reach and participation.In this episode, we will discuss how content creation and distribution can complement each other to boost your content marketing strategy.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about content marketing → https://www.boundify.io/blog/from-chatbot-to-content-hero

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Have you ever wondered how B2B marketers can optimize their strategies and support the sales team on complex sales to drive success? It can be challenging when multiple decision-makers are involved and a lot of risk and complexity in the sales process. In this episode, we'll discuss how demand gen professionals can support their sales team during their operation.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about marketing & sales alignment → https://www.boundify.io/blog/marketing-strategies-within-a-global-multi-division-company-with-nicole-yeske

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Content is a critical component of any demand gen effort. Understanding what types of content to create and how to optimize it for search engines and humans alike is essential for success. During this episode, Gaby and I discussed how B2B marketers could leverage content to improve their efforts across their marketing programs.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about Hubspot Content Hub → https://www.boundify.io/blog/unveiling-the-implications-of-content-hub-for-b2b-marketers

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Once your demand capture and creation efforts have been launched, designing and implementing a plan to educate and nurture the leads these initiatives will bring is critical. Pipeline acceleration will shorten your sales cycle, improve your revenue metrics and deliver a better experience for potential buyers.

🔗 Episode Resources:

- Learn more about B2B demand generation → ⁠https://www.boundify.io/blog⁠

- Learn more about Hubspot Content Hub → ⁠https://www.boundify.io/blog/unveiling-the-implications-of-content-hub-for-b2b-marketers⁠

📞 Book a Free Strategy Call:

⁠https://www.boundify.io/lets-talk⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠

👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

2023 is approaching fast! Are you working on launching or improving your demand generation plan for next year? During this episode, we discussed all things budget for demand gen initiatives.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about measuring ROI → https://www.boundify.io/blog/b2b-vs-b2c-marketing

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

How can you leverage video to improve the performance of your demand gen strategy? In this episode, we discuss video advertising trends and formats to help you improve brand awareness and lead generation, and increase business opportunities.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

We know that lead generation is an essential part of our digital strategy. When analyzing the results, many metrics and KPIs stand out; but honestly, what KPIs should the marketing and sales team know to improve?Are all the KPIs important for my strategy? Join me to discover the most important KPIs for your strategy.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about B2B metrics → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Acquiring a new client can be five times more expensive than keeping a current one. Measuring and leveraging your customer success processes is key to your company's growth. Join us to discuss how you can use demand gen strategies to improve your customer retention and increase the speed and strength of your flywheel.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about customer-centric strategies → https://www.boundify.io/blog/building-an-infrastructure-for-growth-with-harmony-anderson

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/