DemandGen Radio

Sending a simple gift to someone can create a deep connection. For sales and marketing teams, Sendoso makes sending items to prospects and customers easier than ever. In this episode, Nick Casale shares why direct mail is so powerful, what kinds of gifts you should be sending, and how you can use Sendoso to begin delighting your prospects and customers.

Asking questions is the key to achieving your dreams and learning how to architect the life you want. In this episode, Mark Victor Hansen, author of over 300 books, and Crystal Dwyer Hansen, entrepreneur and certified life coach, talk about the power of asking. Listen as Mark and Crystal share why now is the time to start questioning anything and everything about your life. And, in doing so, a lot of things will be revealed.

Michelle Killebrew climbed to a high level within marketing leadership by taking risks and stepping out of her comfort zone to build new skills. In this episode, Michelle shares how her career path evolved, how she got started with writing and public speaking, and why it’s important to constantly be challenging yourself. Listen as Michelle shares the importance of self-growth and how to start performing at your highest level.

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

Free Lead Management book download: https://bit.ly/37zkhVw

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

Guy Kawasaki is an author, entrepreneur, and now Chief Evangelist at Canva. In this episode, we start off by talking about our early days as evangelists for Macintosh and how our careers evolved. Throughout our conversation we dive into the importance of evangelizing your product, the role of a chief evangelist, and even the ins and outs of Canva.

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 4 of this series, we talk about the essential elements of creating demand. Tune in as we talk about how to develop buyer personas, how create content that aligns with the needs of your customers, and how to discover and solve the pain points of your buyers.

Check out The D3 Methodology here: https://bit.ly/3aOjwYz

Bruce Eidsvik is the SVP of Global Revenue Marketing at Genesys and has been leading the company’s shift towards account-based marketing. Tune in to hear how Bruce ended up in marketing after pursuing a career as a physicist, how Genesys builds and manages their tech stack, and how they've scaled their programmatic approach to targeting accounts.

Take a look at Genesys’ guide to making ABM a core go-to-market strategy here: https://bit.ly/3dQn5PO

The team at ScienceLogic was six weeks away from hosting their annual user conference, one of their biggest sales and marketing initiatives of the year. Despite months of planning and budget commitment, they decided to make the event virtual due to concerns of COVID-19. Tune in as Murali Nemani and Mattie Weber share what it was like to make this decision, how they managed to pivot the conference from an in-person event to a virtual event in such a short amount of time, and how the event ended up being a massive success.

On this episode, David interviews Jon Miller, Founder and CEO of Engagio, along with Gabe Rogul, CEO of Demandbase, to provide you with the inside story on why Demandbase acquired Engagio. Hear how the deal came together, why the companies are merging, the vision for product integration, and what the union means to their mutual customers and employees.