DemandGen Radio

Mark Sanborn is the author of “The Fred Factor” — A best-selling book that reveals how finding passion in your work can turn an ordinary life into an extraordinary one. In this episode, Mark shares the story behind “The Fred Factor”, what it takes to be a strong leader, and how to find passion in your work so that you can begin leading an extraordinary life.

Vincent Matano is a young and hungry sales professional with a prosperous career ahead of him. In this episode, Vincent shares what led him to landing in a sales role and how he’s managing to be successful as an Account Executive at Demandbase. Tune in as we further dive into the importance of have a strong personal brand, how Vincent creates viral content, and the top sales techniques that close deals.

Vincent’s Usher video: https://bit.ly/2KuQdmI

Vincent’s World’s Hottest Chip challenge video: https://bit.ly/2WicjeJ

Check out the world’s hottest chip here: https://amzn.to/2W594r1 

Letitia Rodley is an award-winning marketer that knows how to scale an effective marketing organization that delivers results. In this episode, Letitia shares how to build a seamless user experience that removes friction from the buying process, while also maintaining a high level of conversions (keeping sales happy!). Tune in as we also cover how to develop SLA’s with sales, how to choose the right organization to be successful as a marketer, and how to build a united and passionate team.

Like all marketing leaders right now, Meagen Eisenberg is constantly looking for new ways to build pipeline — especially during this era of no in-person events. Tune in as Meagen shares how her marketing budget has shifted this year to prioritize digital channels, recommendations for building a strong team, career advice for those wanting to be CMO, and more.

Gretchen Hoffman is a revenue-driven marketing leader that understands the importance of transforming marketing into a revenue engine. In this episode, Gretchen joins me for a conversation on why having a revenue focus is so important and how marketing may soon surpass sales as the new primary revenue driver. Tune in as we talk about how to align and integrate sales and marketing around their common goal, how to increase revenue contribution from your install base by improving your customer experience, and how to plan your marketing programs for strong revenue growth in 2021.

Resources mentioned in this episode:

Guide to High-Performance Marketing: https://bit.ly/3pKaxjT

[Video] Learn The D3 Methodology for Maximizing Revenue: https://bit.ly/3m2gt5q

Lisa Horner has been leading AppFolio’s go-to-market strategy for targeting and engaging key accounts, and, in this episode, she shares her recipes for ABM success. Tune in as we talk about how to approach ABM as you consider adding it to your 2021 marketing roadmap, key tactics for successful account engagement and activation, advice for those just getting started on the journey to ABM, and more.

Steve Barnard is a true agent of change that knows and understands the importance of driving demand and growing revenue. Throughout his career, Steve has specialized in transforming marketing functions into robust demand centers. Tune in to this episode as Steve shares his recipe for evolving marketing into a centralized demand center, how to align your marketing team more closely with sales in order to become more revenue-centric, and how to make an impact in your organization as a new marketing leader.

Check out The D3 Methodology here: https://bit.ly/2E7n2TP

Tune in to DemandGen TV here: demandgen.tv

Alicia Tillman, one of the world’s most influential CMOs, was responsible for reimagining SAP’s brand and leading the major technology company into a new era. In this episode, Alicia shares how she managed to get the whole company onboard with the rebrand, how she developed both an internal and external narrative that was widely supported, and how she aligned SAP’s rebrand with creating more value for customers while making the world a better place.

With everything that has happened this year, we’ve seen first-hand how important marketing really is when it comes to delivering digital experiences and supporting revenue growth. Stephen Frieder, President of the Americas at Adobe, joins the podcast to dive into why marketing’s contribution is more important than ever, especially during the COVID era. Tune in as Stephen and David talk about how far Marketo has come since the acquisition by Adobe almost two years ago, what B2B marketers can learn from B2C marketers, and what’s on the roadmap for Adobe as they continue to support marketers in crafting end-to-end experiences.

Susan Beermann has spent her career rising the ranks in marketing. After leading marketing and taking on CMO roles at various companies, Susan has many lessons to share with those both wanting to make it to the pinnacle of marketing and those that are wanting to do it successfully. Tune in as Susan shares her background and what it took to reach the CMO level, how to demonstrate marketing’s value to your organization and your company’s board members, and how to lead a team like a well-trained orchestra.