DemandGen Radio

Bruce Lehman, Director of Marketing Operations at Hitachi Vantara, has spent much of his career within the world of marketing operations. In this episode, Bruce and I catch up to talk about the evolution of the marketing operations function as well as the current state of the marketing technology space. Listen as we share how to evaluate your tech stack, how vendors should be pitching their products and services to marketing operations professionals, compare leading tech vendors, and more. Plus, at the end of this episode, I share exciting news regarding the future of DemandGen.

After completing her first year in marketing, Audrey Lewis joins the podcast to share her experience so far as a new and aspiring marketer. For those early in their marketing careers, tune in as Audrey shares valuable lessons around how to best learn and grow as a marketer. For managers and those responsible for onboarding and training new marketing professionals, Audrey highlights how you can best support new team members and the importance of creating a strong team culture.

In this series, David Lewis and Carlos Hidalgo take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

Join David and Carlos as they share how the methodology has helped various marketing organizations so far and the kinds of results that these teams are seeing from aligning all of their demand generation efforts. Tune in as David and Carlos also highlight which initiatives marketers are most focusing on these days, how to improve your funnel conversion rates, and how to effectively create, manage, and expand your demand.

Book time with Carlos to discuss how you can improve your demand generation efforts: http://bit.ly/2Zj1evl

To learn more about The D3 Methodology, check out this video: https://bit.ly/2NgUCuJ 

Don Peppers returns in this episode of DemandGen Radio for a discussion on how the buying and engagement experience has changed over the last year. Tune in as Don shares how the era of COVID can be an opportunity for your organization, the importance of collecting feedback to improve your products and services, his prediction for the future, and more.

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

Every business evolves over time and in order to remain successful, marketers must act as agents of change that support and drive new strategies and initiatives. Ed Peterson is one of those marketers.

With experience in both the B2B and B2C space, Bill Snider has learned how to combine the best of both worlds to deliver very personal and highly targeted marketing experiences. Tune in to this episode as Bill shares:

• His journey from the retail industry into the financial services industry

Check out these other resources!

As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization.

Check out this video on DemandGen TV: https://bit.ly/396Oaxu

Download the digital version of Manufacturing Demand here: http://bit.ly/37zkhVw  

If you haven’t already committed to building a robust and full-fledged marketing operations function within your organization, then this is the year to do so. In this episode, Naomi Marr, Senior Director of Global Marketing Operations at Datto, shares why 2021 is the year to invest in marketing operations. Listen as she details how the marketing operations function has evolved over time, what marketing operations priorities you should be focusing on, and how to get started with analytics and reporting so that you can convey the impact of your marketing team’s efforts.

In this final DemandGen Radio episode of 2020, Rob Bonham joins me to share reflections on what it was like to be in marketing this year and what marketers are doing to prepare for 2021. Tune in as we talk about how marketing teams everywhere had to reconfigure their go-to-market strategies this year due to COVID, how sales and marketing are becoming more dependent on each other now more than ever, and what your colleagues in marketing are doing in order to make 2021 a successful year of growth!