DemandGen Radio

Less than .04 percent of companies ever make the $10M mark. Most of them die in the early transformation stages, in the proverbial Valley of Death, before they ever undergo true transformation.

If you don’t know what stage of the business you're in, you won’t be able to figure out what your next move should be.

Which stage of the three Ps are you in? That’s problem market fit, product market fit, or platform market fit.

In this episode, David interviews Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, about the importance of achieving platform market fit for true transformation.

Join us as we discuss:

• Reaching out to the person you’ve been missing lately.

Check out these resources mentioned:

• DemandGen TV

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

If you as a marketing leader aren’t knocking on sales’ door from the moment you enter an organization, you’re missing an opportunity to give your marketing programs a head start.

What would it take to create so much trust and transparency that “sales and marketing” becomes one word?

In this episode, David interviews Ken Narita, VP of B2B Marketing at Ooma, about how marketing can build a relationship of trust and transparency with sales leadership based on their shared goal of driving revenue.

Join us as we discuss:

• How the contribution of marketing to revenue will continue to grow.

Check out these resources mentioned:

• DemandGen TV

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Do you have the four traits (courageous, artful, thoughtful, and scientific) of a successful CMO?

Do you need all four traits to be successful today? Actually, yes.

In this episode, David interviews Drew Neisser, Founder & CEO at Renegade, about the traits of the more than 450 successful CMOs that he interviewed as research for his latest book, Renegade Marketing.

Join us as we discuss:

• How courage means becoming the Marie Kondo of marketing.

Check out these resources mentioned:

• Renegade Marketing by Drew Neisser

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Join us as we discuss:

• Findings from the digital transformation survey

A career in marketing can be incredibly daunting and challenging at times. However, in this episode, Brooke Bartos, Director of Marketing Operations and Analytics at Invoice Cloud, shares how to define and forge a rewarding career path. Listen as Brooke opens up about her personal career story, gives advice for seizing new opportunities (even if you don’t have the right qualifications), and reveals how to find balance between work and personal life.

Like many career-driven professionals, Megan Lueders spent many years tirelessly climbing the corporate ladder. After experiencing burnout, Megan made the tough decision to take a six-month sabbatical. In this episode of DemandGen Radio, Megan shares the importance of taking a break, how to “stay relevant” while on a sabbatical, and lessons learned on how to temporarily step away from your career for those who are also struggling with burnout.

In the era of what the media is calling “The Great Resignation”, it’s going to happen; a valued team member is going to resign. In this real life, completely unrehearsed exit interview, I say farewell to one of our own, Justin Chormicle. Tune in as we discuss his reasons for leaving, his perspective on the importance of company culture, the benefits of working on a small, agile marketing team, and his valuable feedback for me as a business leader. You’ll also learn my approach to giving him a “hug on the way out” and how I leave the door open to joining the team again in the future. Whether you’re a manager or planning to resign, you’ll no doubt take away some good learnings.

Norman Bell, author of The Story-Powered Speaker, joins the show to talk about the importance of developing the art of storytelling. Tune in as Norman shares tips and tricks for becoming better at capturing the attention and emotion of others.

Tune in to learn:

• Which stories you should have in your story bank

For a copy of Norman’s book, reach out to him at: [email protected]

Check out Norman’s podcast, Hell Yes Life, here: https://hellyeslife.com/ 

Joe Paone, Senior Director of Worldwide Commercial Marketing, joins DemandGen Radio to talk about his initiatives around growing pipeline within Splunk’s mid-market segment. Tune in as Joe shares how he’s structuring his demand generation function internally, the tools and technologies that his team are relying on, and advice to those looking to make a career move.

Lisa Cole recently released her new book, The Revenue RAMP. In this episode of DemandGen Radio, Lisa shares how you can use the framework outlined in the book to transform your marketing functions while accelerating revenue growth. Lisa also shares her process behind writing the book, how marketing leaders can avoid burnout, and the importance of organizational alignment. Tune in to learn how you can get a free copy of The Revenue RAMP.

Learn more about The Revenue RAMP here: https://store.bookbaby.com/book/the-revenue-ramp

Looking for a way to visualize your modern marketing organization? Check out our demand center poster: https://resources.demandgen.com/worksheets/demandfactorytemplate