In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management.

Listen as David and Carlos discuss:

• What to consider when figuring out what areas to focus on first.

Check out the resources mentioned:

• David Lewis' LinkedIn

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

Listen as David and Carlos discuss:

• The essential elements of creating demand.

Check out the resources mentioned:

• David Lewis' LinkedIn

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy.

In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams.

Listen as David and Michael discuss:

• How to establish a marketing budget.

Check out the resources mentioned:

• The Marketing Operations Handbook

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Marketers are natural agents of change, but for Gary McRae he started his career as another kind of agent. By serving as a homicide detective in London, Gary learned transferable skills that make him an exceptional marketer.

In this episode, David interviews Gary McRae, Senior Marketing Manager of Brand & Channels at Baker McKenzie. Gary shares what it takes to be a great marketer, and how leaders can create environments that allow teams to thrive.

Listen as David and Gary discuss:

• Why trust is the building block for growth.

Check out the resources mentioned:

• David Lewis' LinkedIn

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree.

In this episode, David interviews Kristy McCrady, Senior Director of Marketing Operations at JLL Technologies. Kristy shares how she got started and grew her marketing technology career. Spoiler alert: It took a lot of hard work, grit, and guts.

Listen as David and Kristy discuss:

• How raising your hand can advance your career.

Check out the resources mentioned:

• David Lewis' LinkedIn

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

You can’t rely 100% on a robot. Certainly, technology will get us where we want to be faster, but if you want to drive results you need a high volume of quality data, backed by a team of experts.

In this episode, David interviews Ben Brock, Principal and National Leader of Enterprise Business Applications at BDO Digital. Ben shares how data analytics and application development can help the modern marketer.

Listen as David and Ben discuss:

• The challenge of making the user experience easy.

Check out the resources mentioned:

• Manufacturing Demand by David Lewis

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

When he discovered the D3 Methodology, Chris Nelson knew it was exactly what his organization needed to activate a true demand generation framework.

In this episode, David Interviews Chris, Senior Director of Growth Marketing at VillageMD. Chris shares his passion for methodologies that have helped him during his marketing career.

Listen as David and Chris discuss:

• The importance of building the right team.

Check out the resources mentioned:

• Episode #208: How to Excel as a New Marketer with Audrey Lewis

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

The demand funnel is alive and well, but not all marketers approach it in the same way.

In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares her formula for lead management and demand funnel success, and even introduces a new acronym for engaged leads.

Listen as David and Gayle discuss:

• The first steps to getting sales and marketing aligned.

Check out the resources mentioned:

• Digital Velocity (Tealium)

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the early nineties a little thing called the internet changed the world as we knew it. Now, another technology is disrupting the way we work, play, and interact with each other.

In this episode, David interviews Jamie Gier, Chief Marketing Officer at Ceros. Jamie shares her experience with virtual reality and how she thinks it can impact the modern marketer.

Listen as David and Jamie discuss:

• What marketers can do today to prepare for the Metaverse.

Check out the resources mentioned:

• Oculus Quest 2

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Developing a new product category is not for the faint of heart. It takes a lot of hard work, fortitude, commitment, and most of all, patience.

In this episode, David interviews Murali Nemani, Chief Marketing Officer at ScienceLogic. Murali has a knack for seeing the world as it is going to be vs. how it is. He shares the strategies he’s used to usher more than five new product categories to the market.

Listen as David and Murali discuss:

• How to determine when it’s time to create a new category.

Check out the resources mentioned:

• The 22 Immutable Laws of Marketing

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.