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DemandGen Radio episodes
- Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics.
David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo.
Listen as David and Carlos discuss:
- How to properly communicate marketing’s contribution to the rest of your organization.
- The definition of GAAP and what it means for marketers.
- The difference between sourced marketing vs influenced marketing.
- The number one metric that marketers are tracking and if it’s worth it.
Check out the resources mentioned:
- The D3 Methodology E-book
- Campaign Attribution: Why you MUST Attach Contacts to Opportunities
- Manufacturing Demand by David Lewis
- Carlos Hidalgo's LinkedIn
- The D3 Methodology Resource Hub
- Claim a Free Consultation
- David Lewis' LinkedIn
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
42 min - Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn
In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn.
David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times.
Listen as David and Rob discuss:- How to deal with inheriting a complex MarTech Stack.
- Strategies to get out of Batch-and-Blast mode.
- Must-have weekly meetings that keep your team on track.
- How to use lead scoring to help sales teams prioritize their outreach.
Check out the resources mentioned:
- Assess Your MarTech Stack
- The D3 Methodology E-book
- Manufacturing Demand by David Lewis
- Rob's LinkedIn
- David Lewis' LinkedIn
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
37 min - #254 How to Discover the ROI of Your Customers
For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.”
In this episode, David interviews, Senior Strategic Advisor, Randy Latimer. Randy shares best practices for achieving your fullest revenue potential using Demand Expansion.Listen as David and Randy discuss:
- How to uncover opportunities with your current customer.
- The importance of understanding the customer journey.
- How data orchestration can impact your customer outreach efforts.
- The power of client surveys and account scoring.
Check out the resources mentioned:
- Randy’s Blog Post
- Schedule a Meeting with Randy
- The D3 Methodology E-book
- The Sendoso Series
- BDO Digital’s Data Management Services
- David Lewis' LinkedIn
- Randy Latimer’s LinkedIn
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
36 min - #253 How to Leverage Review Platforms Like TrustRadius
Sometimes the technology you purchase just doesn’t cut it. Today’s guest learned that lesson the hard way, which inspired him to create the review based, software buying guide, TrustRadius.
In this episode, David interviews Vinay Bhaget, Founder and CEO at TrustRadius. Vinay shares how modern marketers can leverage review platforms both as a seller and a buyer.Listen as David and Vinay discuss:
- How marketers can build a review presence for their brands.
- The importance of providing your buyers with use cases.
- How to guarantee useful and specific reviews.
- The best time to ask your customer for a review.
Check out the resources mentioned:
- David Lewis' LinkedIn
- Vinay's LinkedIn
- The Sendoso Series
- https://www.trustradius.com/
- https://www.trustradius.com/vendor
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
36 min - #252 Using Marketing Technology in Your E-Commerce Strategy
Marketers focused on e-commerce have a lot more to worry about than just what’s in their customer’s shopping cart.
In this episode, David interviews Kate Federhar, Director of Digital Operations and Technology at Lumen. Kate shares how jumping into marketing operations can be challenging and fun!Listen as David and Kate discuss:
- Why sales and marketing should meet the customer where they want to be.
- How e-commerce technologies have transformed.
- Why being open to change in your marketing role is vital.
- The importance of making sure your technologies talk to each other.
Check out the resources mentioned:
- David Lewis' LinkedIn
- Kate's LinkedIn
- The Value of Aligning Sales and Marketing (Episode 2)
- Live at B2BMX: Kate Federhar of CenturyLink
- The Marketing Operations Handbook
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
49 min - #251 Growing Revenue with a Holistic Customer Experience
Approximately 85 percent of customers are willing to pay more for a better customer experience, and that experience doesn’t end once a prospect becomes a customer.
In this episode, David interviews Alan Gonsenhauser, Principal and Founder of Demand Revenue. Alan has coached over 100 CMOs and VPs on marketing organization design, customer marketing, campaign functions, and customer experience.Listen as David and Alan discuss:
- Why CFOs and CMOs should pay attention to their customers.
- Understanding personas, the buyer’s journey, and the post-sale customer journey.
- The dangers of over-focusing on new logos.
- How to collect feedback from your clients and what to do with it.
Check out the resources mentioned:
- David Lewis' LinkedIn
- Alan's LinkedIn
- Demand Revenue
- Tipping Point
- Winning on Purpose
- CMO Customer Experience Turnarounds Through NPS
- CMOs: What Kind of Conductor Are You
- 3 Smart Customer Experience Marketing Strategies
- The D3 Methodology
- DemandGen TV
- Coming Soon: Sendoso Videos
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
51 min - #250 The Path to Becoming a Better Leader
If you want to advance your career, find out what it takes and then do it.
In this episode, David interviews one of the original members of the DemandGen team, Rob Meo. Rob now serves as the Senior Director of Marketing Operations at Splunk. He shares the steps he has taken to become an effective leader for his team.Listen as David and Rob discuss:
- How candid feedback is critical to growth.
- The importance of building trust.
- How to have hard conversations as a manager.
- Why taking chances in your career can allow you to level-up.
Check out the resources mentioned:
- David Lewis' LinkedIn
- Rob's LinkedIn
- Rob's Episode: Driven to Success
- The Effective Executive
- The Five Levels of Leadership
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
45 min - #249 How to Build a Modern Marketing Team
Let’s face it, the key to being successful in any organization is the people.
In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.Listen as David and Danielle discuss:
- How to identify gaps within the team.
- Overcoming the competitive job market.
- The importance of creating a proactive environment.
- How to assess your MarTech stack.
Check out the resources mentioned:
- David Lewis' LinkedIn
- Danielle's LinkedIn
- Key Steps for Conducting a MarTech Stack Assessment
- LeanData Bookit Demo
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
41 min - How to Transform Your Customer Experience
In the third and final episode of this re-released series, Carlos Hidalgo and David discuss the importance of customer expansion and maintaining a strong customer experience.
Listen as David and Carlos discuss:
- What B2B and B2C companies can learn from each other.
- How you can evaluate and redesign your buyer's journey.
- The importance of a Chief Experience Officer role.
- Why you need to focus on customer retention and upselling.
Check out the resources mentioned:
- David Lewis' LinkedIn
- The D3 Methodology E-book
- David's Blog
- All D3 Resources
- Free Consultation with a Strategic Advisor
- 10 minute D3 Methodology Explainer Video
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
36 min - #248 Defining Your Brand Identity
Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer.
In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding.Listen as David and Triniti discuss:
- The importance of carrying the brand experience throughout your organization.
- How emotions tied to your brand can impact buying behaviors.
- How personal branding can make your life easier and your interactions more authentic.
- When organizations should consider a rebrand.
Check out the resources mentioned:
- David Lewis' LinkedIn
- Triniti Burton's LinkedIn
- Edelman Trust Barometer 2022
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
38 min
About DemandGen Radio
From the publisher's feed
Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.
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