DemandGen Radio

With marketing jobs in high demand, recruiting and talent acquisition teams are under intense pressure to fill positions quickly. Finding candidates who can not only do the job but also fit the culture is a vital piece to your team’s success.

In this episode, David interviews Anna Greer, National Talent Acquisition Leader at BDO. With two decades of experience in recruiting and talent acquisition, Anna offers advice for recruiters and candidates looking for the perfect fit.

Listen as Anna and David discuss:

• How to uncover your candidates’ passions and aspirations

Check out the resources mentioned:

• BDO Careers

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

For some marketers the thought of creating video content is intimidating and uncomfortable.

But as video marketing and podcasting become more popular, it’s more important than ever to take the leap and learn how to incorporate these channels into your content strategy.

In this inspiring episode, Emmy-Award-winning guest, Emely Navarro, Associate Producer at Access Hollywood, shares her tips and tricks for planning, editing, and publishing video and audio content.

Listen as Emely and David discuss:

• Steps you can take today to start working on your video marketing

Check out the resources mentioned:

• 30-Day Filmmaking Class with Casey Neistat

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

We live in a digital world that is constantly transforming. For businesses to stay relevant they must learn to leverage technology and understand how it can impact their business.

In this episode, David interviews Robert Brown, National Digital Leader, Retail CPG/Hospitality at BDO Digital. Robert explains how to enhance the customer experience through innovative business strategies and digital transformation.

Listen as they discuss:

• How COVID shifted the business model for B2Cs.

Check out the resources mentioned:

• Episode #235: How to be an Agent of Change in Your Organization

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

What does success look like for you? A question every marketer should be asking their current and potential partners.

In this episode, David interviews Ric Opal, Principal and National GTM and Strategic Partnerships Leader at BDO Digital. Ric and David share their recipes for building and growing successful strategic alliances with real-life examples.

Listen as they discuss:

• The importance of being a thought leader for new innovations.

Check out the resources mentioned:

• The D3 Methodology

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Marketing is often the catalyst for change in many organizations. But even when the change is necessary, it can be met with resistance and push back.

If you are introducing something shiny and new to your team, now is a great time to tune into DemanGen Radio. In this episode, David interviews Patty Remes, Senior Advisor at BDO Digital, Demand Generation Group. Patty shares her experiences helping large organizations introduce new initiatives.

Listen as they discuss:

• The significance of definitions when it comes to your funnel.

Check out the resources mentioned:

• DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

We all aspire to show our excellence in the first 30, 60, 90 days in a new job. Having a proven blueprint or methodology for success can give marketers the framework to excel at any company.

In this episode, David interviews Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. Avnita explains the importance of creating a Center of Excellence that’s comprehensive, repeatable, and scalable.

Listen as they discuss:

• The key principles for establishing and managing the Center of Excellence.

Check out the resources mentioned:

• DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

As the year comes to a close David reflects on major events that have shaped the DemandGen team and the marketing landscape. Including how DemandGen and BDO Digital joined forces this year, expanding their support for marketing teams around the world.

Before taking on the new year, much like Willy Wonka’s magical factory, the podcast and YouTube channel will be closing up shop to allow the team to reflect and enjoy time with friends and family.

In this short, end-of-year recap, David talks about why there is much to look forward to in 2022.

Listen as David shares:

• Reflections on the past two years.

Check out our new look:

• DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

If you’re about to hire your company’s very first head of marketing, what traits should you look for?

You’re going to need a Jack or Jane of all trades who is comfortable being scrappy.

In this episode, David interviews his longtime friend Christelle Flahaux, VP Marketing at FortressIQ, about the essential traits of today’s modern marketing leader.

Listen as we discuss:

• Why so few people can truly claim to be a full stack marketer.

Check out this resource we mentioned:

• DemandGen TV

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Free or gated?

To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content.

Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall.

Listen as we discuss:

• How Trey applies the 4 tenets of Agile.

Check out these resources mentioned:

• DemandGen TV

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Where do you want to go in your career?

It’s an essential question to answer because it’s the first step in getting there.

After all, no one gets handed career advancement on a silver platter. It takes hard work and truly taking ownership of your career to climb the ladder, and according to today’s guest, there are certain skills that can help you along the way.

In this episode, David interviews Maya Grossman, Founder of Maya Grossman Consulting, about how to take the bull by the horns and skyrocket your career.

Listen as we discuss:

• Five steps for figuring out your career roadmap.

Check out these resources mentioned:

• DemandGen TV

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.