DemandGen Radio

David Portnowitz may have taken a non-traditional path into the world of B2B marketing but his background in B2C has led him to be a highly successful marketer. Tune in as David shares his passion for being so customer-centric as well as his thoughts on what B2B marketers need to do to be better when it comes to targeting and engaging potential customers.

Sonnia Hove is a true agent of change and, in this episode of DemandGen Radio, she talks about some of the initiatives she’s driving at PODS. From enabling and training sales to implementing new technologies and processes, Sonnia shares how she’s working towards building a high-performance revenue generation machine. Listen as we talk about the challenges of implementing and adopting new technologies, what it takes to drive new marketing initiatives forward, and touch on how to learn from your mistakes.

ABM has developed into a proven strategy for helping marketers identify and target named accounts that are most likely to contribute to pipeline goals. In this episode, Pat Oldenburg of ServiceMax shares why his team made the pivot towards being more account-focused and how this has led marketing to be more accountable when it comes to pipeline contribution. Listen as Pat goes into detail on how he and his team defined and implemented an ABM strategy, how it has better enabled sale reps within the organization, how they’re keeping their data clean, and more.

Ben Harris is the CEO of Decibel and he joins this episode to talk about improving the overall engagement and experience of your website. Tune in as Ben shares how you can drive more revenue by understanding the full experience of people visiting your site and how you can keep them in the buying cycle by improving navigation and removing painpoints.

Andre Yee is a veteran in the martech space and, since leaving Oracle several years ago, Andre has moved on to found his own company aimed at helping marketers drive more revenue through account-based marketing. Tune into this episode as Andre shares why he started Triblio and what he’s learned so far from building a startup. Andre and I share our personal stories on how we both got our companies off the ground, we reveal why having a strong company culture is so important, and we also highlight the importance of failing fast and knowing when you need to make pivots.

Poor data is one of the biggest factors limiting sales and marketing teams from achieving maximum performance and keeps companies from reaching full revenue potential.

Carlos Hidalgo joins the show to talk about the struggles of achieving the American dream, or rather “UnAmerican Dream”, the title of his upcoming book. In this episode, Carlos shares how he became addicted to his work and how it severely affected his personal relationships. Listen as Carlos shares how to set boundaries when it comes to your career, how to make major career pivots, and other lessons that he had to learn the hard way.

When it comes to sales enablement, there is often a disconnect between sales and marketing teams. Melissa Madian, an expert on sales enablement, joins the program to share how you can make your sales teams more efficient with the right tools, processes, and enablement strategies. Listen as Melissa and I dive into what it takes for marketing to truly support sales reps, how to define effective sales enablement processes, and when you should and shouldn’t purchase new sales enablement technologies.

Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these two teams: Smarketing. VP of Sales, Rob Bonham is back on the program to join me as we talk about sales and marketing alignment. We share what it takes to actually align these two teams and how they should work to drive revenue growth. Listen as we highlight how to set revenue targets and how to set up a sales organization for success.

In the final episode of our mini-series on Women in Revenue, Julia Stead shares her experiences as a driven career woman and mother. Listen as Julia answers what it’s like to be a woman in the workplace today and highlights how she built the confidence required to be a successful leader in marketing. As a mother of two young children, Julia shares some insight on when to have kids during your career and how to co-parent with a spouse that is equally career-driven.