DemandGen Radio

DemandGen Radio

By BDO Digital, LLCBusinessMarketing
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DemandGen Radio episodes

  • #99 The Vision Behind Adobe's Acquisition of Marketo

    Adobe’s recent acquisition of Marketo means that exciting things are taking place in the world of marketing. Jay Dettling, Vice President of Global Partners at Adobe, joins in this episode to talk about the vision behind the acquisition, how it will transform customer experience management, and how Marketo will help support Adobe’s mission of changing the world through digital experiences. Listen as Jay also shares why he remains so passionate about the partner ecosystem, and why you should attend the upcoming Adobe Summit in Las Vegas in late March.

    32 min
  • #98 Building a Successful Partner Program

    Asher Mathew, VP of Business Development at LeanData, joins the show to talk about what it takes to build a successful partner program. Listen as we share how to properly vet and select the right partners to help your company maximize growth and how to put a partner program strategy in place.

    Tune in as Asher and I share firsthand how the partnership between DemandGen and LeanData has lead to much success and how our two companies plan to continue working together in the future.

    Learn more about DemandGen and LeanData’s latest partnership announcement here: https://www.demandgen.com/demandgen-launches-new-implementation-services-for-leandata-customers/

    29 min

About DemandGen Radio

From the publisher's feed

Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.

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