DemandGen Radio

Almost every buying decision is influenced by word of mouth, but few companies have an actual strategy in place to drive customer conversations around their business. Jay Baer joins to talk about his latest book and how you can create talk triggers. Listen as we dive into the key elements of building a word of mouth strategy and how to determine the ROI of your efforts. As a bonus, you'll also discover where Jay gets his signature suits from.

Check out Jay's book, Talk Triggers, here: www.talktriggers.com

There are a lot of neuroscience and psychological factors behind the ability to effectively engage an audience with your content and marketing communications. Tim Riesterer, Chief Strategy Officer at Corporate Visions, has dedicated his career to improving marketing messages and shares some remarkable methods for improving communication with prospects and clients in this episode. Listen as Tim covers how to increase email opens and click-throughs, highlights which words and topics you should include in your marketing copy, and shares whether you’re personalizing your content too much or not enough.

Last year was a record year for DemandGen with much of our success stemming from strong internal collaboration and tight alignment between our sales and marketing teams. To unveil what led us to success, I invited Rob Bonham, DemandGen’s VP of Sales, to talk about the new sales tools and processes he’s implemented over the last year, his techniques for hiring the best sales talent, and how he maintains a strong relationship with marketing. Listen as we dive deep into the topic of sales and marketing alignment and how these two teams should work together.

David Meerman Scott has written numerous books on the topic of newsjacking and real-time marketing. Listen as he shares how you can make your content highly effective by placing in front of the right people at the right time. In this episode, David goes into detail on how to generate content that will get attention, how to successfully publish and promote that content, and shares how former Eloqua CEO Joe Payne used newsjacking to add over $16 million in value to his company.

AI continues to grow as a popular buzzword in the world of marketing but few marketers actually know how artificial intelligence can be applied to marketing and the kind of impact it is having. Dan Faggella, CEO of Emerj, is a subject matter expert when it comes to AI and he joins me in this episode to talk about the driving forces behind artificial intelligence and its implications in marketing. Listen as we talk about where marketers can go to access AI tools and technologies, what CMOs should be considering when it comes to adopting AI and machine learning, and how to stay ahead of the curve in successfully leveraging AI.

Learn more about machine learning and AI for marketing in this post by Emerj: https://emerj.com/ai-market-research/machine-learning-marketing/

Mike Burton, Co-Founder of Bombora, joins the show to talk about how intent and behavioral data is captured and how you can begin to apply intent data to your sales and marketing efforts. Tune into this episode for use cases around successfully leveraging intent data within marketing and marketing technology applications.

Consuming content should be a frictionless experience for potential customers that are looking to educate themselves on your product or service. In this episode, Nick Edouard talks about how PathFactory is eliminating some of this friction through the use of their platform which uses AI to recommend new content, provides better insights into top-performing content and content engagement, and creates a better overall content-binging experience. Listen as we talk about the importance of content as it relates to the buying process, how content management is evolving, and more.

Dana Stirk joins the show to talk about how Booz Allen Hamilton, a $6 billion dollar company, has been undergoing a digital transformation after having almost no marketing infrastructure in place a few years ago. Dana shares what the journey towards digital transformation was like and highlights some of the initiatives that got the company to where it is today. Tune into this episode to learn why the team at Booz Allen Hamilton decided to work with an outside agency to help with the transformation, what kind of an impact their tech stack is having, and how they’ve become such a data-driven firm.

As a leader, it’s important to build strong professional relationships and have a team that is willing to go into battle for you. Alyssa Merwin, Vice President of Sales Solutions Americas at LinkedIn, shares her story on how her team and peers perceived her actions and dedication to success incorrectly. She outlines how she used this negative feedback to establish stronger connections with her colleagues, enabling her to be a more effective leader.

As the first sales person on the program, Alyssa and I also touch on some important topics around sales leadership, sales and marketing alignment, and the changing roles and responsibilities of sales. We also cover how to build a strong sales organization and predict whether marketing leaders or sales leaders will earn more in the future.

Ruth Rowan, CMO of Dimension Data, joins the show to share how she approaches digital transformation and embraces change. By clearly demonstrating the need for change and getting everyone onboard, Ruth has been able to minimize resistance and achieve organizational success much more quickly when implementing new processes and practices. Listen as Ruth shares how she landed in marketing, provides her thoughts on how marketing is perceived today compared to how it was perceived in the past, and highlights the importance of volunteering and giving back to those in need.