DemandGen Radio

Over the past 30 years, the role of marketers has changed tremendously. In the past decade alone, marketers have evolved from focusing on brand, reach, ad impressions, lead gen, and communications to a far broader set of responsibilities including ecommerce, data analysis, MarTech, and the customer experience. Essentially, CMOs are now Chief Transformation Officers. Right-brained marketers used to rule the world, but today both sides of the brain are needed to lead marketing. Omni-channel real-time marketing masters who fully leverage MarTech are rising to the top of the “must recruit” list – and as John and David discuss, more and more of them are ascending to lead the firm as Presidents and CEOs.  John and David also discuss how marketers rising in the ranks are fostering tight alignment with sales, and collaborating on adoption and use of a myriad of new technologies.

Over the past 30 years, the role of marketers has changed tremendously. In the past decade alone, marketers have evolved from focusing on brand, reach, ad impressions, lead gen, and communications to a far broader set of responsibilities including ecommerce, data analysis, MarTech, and the customer experience. Essentially, CMOs are now Chief Transformation Officers. Right-brained marketers used to rule the world, but today both sides of the brain are needed to lead marketing. Omni-channel real-time marketing masters who fully leverage MarTech are rising to the top of the “must recruit” list – and as John and David discuss, more and more of them are ascending to lead the firm as Presidents and CEOs.  John and David also discuss how marketers rising in the ranks are fostering tight alignment with sales, and collaborating on adoption and use of a myriad of new technologies.

We discuss how you can leverage innovations taking place in direct mail with Daniel Gaugler, Chief Marketing Officer at PFL, a marketing technology company that provides sales enablement and marketing automation solutions for tactile marketing. You'll learn about some of the incredibly engaging new types of direct mail and how you can leverage print on demand technology and integration capabilities with marketing automation systems like Marketo and Eloqua to send affordable, high-touch direct mail items to your prospects and customers

• Why Direct Mail is Back in Vogue for B2B Marketing

DemandGen Radio host David Lewis is joined by Isaac Wyatt, Director of Marketing Strategy and Operations at New Relic. As a self-proclaimed “business-nerd and lover of the Silicon Valley tech scene,” Isaac has tremendous experience building and leading marketing operations teams at New Relic, Blue Jeans Network, and Citrix Online. No doubt, Isaac has a passion for MarTech, but what ultimately drives him is a personal mission of “helping companies achieve their goals by optimizing workflow through the entire value-chain.”

Topics Discussed Include:

DemandGen Radio host David Lewis is joined by Kate Federhar, Manager of Marketing Operations at CenturyLink and 2016 Marketo Revvie winner for her leadership and orchestration of a massive marketing automation migration to two instances Marketo with over 5 Million contact records and thousands of assets and programs.

• Why sales alignment is so important and why it’s critical for success