In this episode, we'll zero in on the role of events within integrated marketing with Kelly Carlsted to understand the critical aspects of managing event revenue and demand generation.

Kelly Carlsted is the Senior Manager of Global Field Marketing and Events for Dremio.

Kelly shares her journey and insights on why revenue-oriented thinking is essential for event planners. From blending awareness campaigns with field marketing initiatives to striking a balance between virtual and in-person events, Kelly discusses how understanding data and market positioning can help design better experiences that generate quality leads.

Here's what you'll hear about in this conversation:

• Stats about virtual and in-person event preferences post-COVID

• Ways to make your event stand out in a competitive market

• The importance of mentorship and community within the events industry

• The value of continuing education for event professionals and whether pursuing a CMP is worthwhile

Mentioned in this episode

• Kelly Carlsted on LinkedIn

• Kelly Carlsted on Goodreads

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/kelly-carlsted-demand-generation.