In this episode, my dad and I are joined by Elliot Reinecke, creator of Steady State Roasting Co and California Roasting Collective, and his partner Len Geiger, plant conservationist and member of the International Palm Society. Elliot and Len explain the origin story of their friendship which ultimately led to their partnership in California Roasting and their accompanying café, which is award-winning and one of the highest rated in San Diego County. In this episode, Elliot and Len discuss the C Market (coffee commodity market), the relationship between roasters and coffee farmers, sustainability and the impact that global warming and coffee roasting has on the rainforests, and much more. To learn more about the roastery and their accompanying café, click here: https://www.steadystateroasting.com/pages/our-story.