What if you could strip away the nonsense and create a marketing strategy that’s clear, simple, and effective?

In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of SGTyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies that are rooted in a solid mission and vision.

Susan talks about the common mistake many businesses make by skipping the strategic step, and how embracing a strategic mindset can actually be the most fun and rewarding part of running a business. She also highlights the power of simple, direct communication, and the importance of customer feedback in refining your marketing approach.

In this episode, we cover:

• How skipping the strategy step can limit your business growth, and why embracing strategy can be the most rewarding part of your marketing
• Mission vs. vision and why clear statements are essential for marketing alignment
• How customer research can refine your messaging and boost marketing effectiveness
• How simplifying your marketing efforts leads to clearer communication and better results

If you’re ready to simplify your marketing and align it with a clear vision, this episode is full of actionable insights you won’t want to miss!

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Connect with Susan:

• LinkedIn: https://www.linkedin.com/in/susantyson/  
• Company website: https://sgtyson.com/   
• Marketing Without the Nonsense Book: https://bit.ly/3ReLMex
• Marketing Strategy Template: https://drive.google.com/file/d/14JIK7a1B5WGytvk6KWet9FjsuvRH8nvY/view?usp=sharing 
• Business Marketing Strategy: Your Step-By-Step Guide to Marketing Success for Your Small Business Book: https://www.amazon.com/Business-Marketing-Strategy-Step-Step/dp/B09X4JLWTZ 
• Book: https://publuu.com/flip-book/117441/309748  
• YouTube: https://www.youtube.com/@susantyson 

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• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
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• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/0fBT_FEHMC4 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/