Join Raven to learn the basics of sales and how to best leverage them for your game. This talk mostly covers Steam with a sprinkle of Xbox, Playstation, and Nintendo, but you will walk away with enough of an action plan to not scream in frustration as you navigate the abundance of sales and discount possibilities out there. This talk is perfect for the indie developer or publisher who wants a primer on discount schedules, sale strategies, and how to best unite marketing and publishing to push your game through the noise of the marketplace.