If there really is a quantum reality for every possible outcome of a measurement, then where do measurement probabilities come from? Dr Tony Short at the University of Bristol has used a set of intuitive assumptions to derive probability in a quantum multiverse. In this episode we discuss his motivations for exploring the many-worlds interpretation; what his assumptions are and how they lead to the Born rule for measurement probabilities; and how these ideas fit within the broader landscape of research in quantum foundations, probability and the many-worlds interpretation.