In this episode series, Luigi and Ravi embark on a captivating exploration of the past, present, and future of search. They uncover the impact of Accelerated Mobile Pages (AMP), optimized mobile webpages that load faster, and their prioritization in Google Search. Then traverse the evolution of the Search Engine Results Page (SERP), from local results in 2004 to the integration of images, videos, and news in universal search in 2005. They uncover milestones such as Google Suggest, expanded text ads, rich snippets, and the knowledge graph.

Luigi and Ravi also debate of using social media as a search engine and and how Amazon, Siri, and YouTube are also search competitors. Does the average user care which search engine they are using?

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In this episode, Luigi and Ravi explore the awe-inspiring MSG Sphere Las Vegas, diving into its impact on the future of entertainment and the ecosystem. With a staggering cost of $1.8 billion, the MSG Sphere boasts 17,000 seats and a mind-blowing 19,000 x 13,500 pixel resolution screen. Luigi and Ravi discuss the captivating 160,000 LED display, speakers using beamforming technology, and immersive infrasound haptics. Finally, they delve into the implications such structure will have in the ecosystem, light pollution, and question if this structure is the right fit for a city like London.

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In this episode, Luigi and Ravi discuss the AI, UX, design, and tech highlights from the Google I/O 2023. They delve into what they call “the layers of AI”, including the challenges of working with complex models, fine-tuning domain-specific models, and the importance of interfaces. Is AI getting to a point where it really is a UX problem?

They also discuss the new tablet which comes with a docking system that can be used as a home control device and a speaker. Also, they highlighted the new AI features coming to Pixel and Android, highlighting the Magic Editor and the Maps Immersive View for routes.

Finally, Luigi and Ravi dove into applications and the politics of Bard, Gemini, and PaLM 2. Are they all the same thing? Should Google brand their AI features as one and surface them in different applications?

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In this episode, Luigi and Ravi explore the universe of 8-bit arcade typefaces. We discuss the background of arcades from 1975-1985, the business models of arcades, and what makes these fonts unique. Games like Space Invaders and Sprint 2 dominated the scene. The monitor screens were divided into a 28x32 tile grid, with each tile being 1 byte of data or 8 bits. These 8-bit tiles were split into an 8x8 grid, allowing designers to turn on individual cells to create more detailed images. However, the more cells turned on, the more computer power was required. What makes these fonts so technically intriguing is how they have stood the test of time. Despite being created due to technical limitations, these fonts continue to be used today in various forms. Finally, we touch on the evolution of fonts into color fonts and what we can expect in the future with 3D rendering.

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In this episode, Luigi and Ravi try to understand why going to the supermarket always takes longer than it should. Turns out, supermarkets hack your brain by overwhelming you. Listen to find out what they do, why they do it, and even how you can avoid some of the pitfalls.

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Luigi and Ravi are working on future episodes, so they have decided to dust off one of the most popular episodes of all time!

In this episode, Luigi and Ravi dive into the world of design and discuss the book 'Creativity, Inc' by Ed Catmull, co-founder of Pixar and former president of Walt Disney Animation Studios. With his pioneering work in 3D computer graphics and animated films, Ed offers invaluable insights on managing creativity within a team. Luigi and Ravi share their main takeaways and perspectives from 'Creativity, Inc', which was published in 2014. They explore Ed's approach to nurturing creativity in a team, drawing from his experiences and lessons at Pixar and Disney Animation Studios. From fostering a culture of open communication to embracing failure as a stepping stone to success, Ed's management principles have transformed creative teams worldwide.

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In this episode, Luigi and Ravi explore the power of scent as a design tool. Smell has the ability to recall memories, spark emotions, influence mating decisions, and even impact brand perception. They delve into the science behind smell and the brain, how aroma can enhance a brand's image, and the process of physically designing scents. Additionally, they discuss examples such as Hyatt Place, which has been using a signature scent to enhance brand perceptions and increase brand memorability for guests. Finally, they jump into the steps involved, including selecting ingredients, creating a scent profile, experimenting with notes, and evaluating the performance and impact of the scent in our everyday lives.

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In this episode, Luigi and Ravi explore the fascinating journey Futura, a typeface that is not just a font, but a piece of art! They explore how Futura's unique design and geometric simplicity was crafted manually to achieve legibility and aesthetic appeal. Also, how major brands like Nike and Volkswagen have used this iconic typeface for multiple marketing campaigns, and how it even made its way to NASA's Apollo mission for manuals, buttons, and the Mercury capsule panels. That's not all! Luigi and Ravi also delve into Futura's dark side and how Futura's popularity has made it one of the most-copied fonts in history, despite being associated with Nazi Germany, and many more political campaigns throughout history.

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In this episode, Luigi and Ravi go on a thrilling exploration of the world of product design at Decathlon, the sporting goods retailer that's taking the industry by storm. With an annual revenue of 10 billion euros and over 70 sub-brands, Decathlon is revolutionizing the way we think about sports gear.

They discover how Decathlon's mission to make sports accessible to everyone is reflected in its fully integrated product design process and store experience. Also, how the stores play an immense role in the experience as they become large "playground" type spaces that allow customers to explore and try out various equipment and products on display.

They will also dive deep into Decathlon's user persona and reveal who actually buys their products, and why. Meanwhile, emphasises community events as part of the design process, and not just as a commercial activity.

Finally, Luigi and Ravi unravel the secrets of how Decathlon manages to drive prices 30% lower than the competition, all while making a wide variety of sports accessible to everyone.

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