Design Driven

Dane Howard is a design leader & entrepreneur. As a creative generator, he designs momentum for world class products, services and brands.

He has had the pleasure to build, grow & lead teams for both start-ups and big companies. He co-founded a start-up which was acquired by eBay. He loves to mine the experience potential in companies.

He has worked on an international scale with CEO's and Product leadership. He has played principle design and leadership roles for Microsoft, BMW, Major League Baseball, Scient, Quokka Sports, NBCOlympics, Alias/Wavefront, eBay and Trov. He has built and launched global experiences in several countries, and has garnered several prestigious awards in design & marketing.

He believes that stories build in strength with re-telling. It is the product & brand stories that become the reason we all move forward together.

He has been an author, speaker, photographer, designer, and father. He is the author of 'The Future of Memories' and advisor to 'standbeautiful.me', an anti-bullying movement promoting the acceptance of self and others.

Dane recently joined the Samsung NEXT product team as their new Global Head of Design & Product Experience.

He often speaks on design & culture transformation.

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About This Episode

What is the relationship between innovation, design, and organizational culture? In a perfect world, they don’t just overlap; they are continuously working together in a symbiotic relationship. So why is it that the three aren’t always spoken of together? More often than not, you hear executives talking about innovating with design or creating a culture of innovation, but without the third piece you can only go so far. 

“The truth about Innovation is that we have all the tools that we need. Unfortunately, the entrenched culture within a lot of these companies isn’t changing to meet the needs of these new innovative ways. Until the culture changes, you’re not going to see much lift and see the needle move very much.” - Greg Storey on The Hard Truth About Innovative Cultures (HBR)

The value of design isn’t always tangible, and for organizations where legacy systems or legacy culture rules, it can get in the way of making effective design decisions. At the end of the day, design can help you innovate, but there has to be organizational alignment and cultural shifts to truly achieve the “innovation” that many business leaders strive for.

Topics Include

1. Creating alignment to goals across multiple teams and how that translates to tactical execution.
2. The conversations happening in boardrooms about design and its impact on business. 
3. How legacy culture can get in the way of making effective design decisions, and how to address it. 

About Greg Storey

Greg Storey is an internationally recognized designer, writer, and speaker who joined InVision in 2019. He has more than 22 years of digital design experience, leading teams through full-scale projects in a wide array of industries, including retail, education, law, and gaming. As an entrepreneur, Greg has founded three successful businesses, one of which was ranked in the Inc. 5000, a list of America’s fastest-growing private companies. Greg’s work has been recognized by The Webbys, W3 Awards, and featured in Communication Arts and the Wall Street Journal.

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Dan Mall is a creative director and advisor from Philly. He’s the founder and executive director of SuperFriendly, a design collaborative that gives clients direction.

Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of SuperBooked, a service that helps you find work with a little help from your friends. He writes about design and other issues on Twitter and on his industry-recognized site, danmall.me.

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As a designer and front-end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. He specializes in product design and development, operations, and organizational leadership, areas in which he regularly writes and speaks about.

Currently, he is the VP of Design at ActiveCampaign, helping small businesses meaningfully connect and engage with their customers.

Elsewhere, he is a co-founder of Lead Honestly and Chicago Camps and author of "Learn to Code HTML and CSS."

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A technology product design leader for 20 years, Phillip is at a fourth start-up growing its offering to customers. Pulse Labs assesses and helps improve the experience of using AI-powered digital assistants such as Amazon Alexa and Google Assistant.

Previously, he and his team guided the experience direction for how people build and use Amazon Alexa Skills. A veteran of small and large companies, he is passionate about how teams work, how to understand and influence complex systems, and the little details of product design that make big differences.

Phillip loves living, creating, and working in Seattle. He is an active member of local and international design communities. He also fancies himself a songwriter and photographer, and a skilled maker of bad puns

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Welcome to the Season 2 Finale and special holiday edition of Design Driven. Recording this show was a lot of fun, and you’ll hear why as you get into it.

This episode is great not just because it was recorded in person, but because of who the guests are and the special chemisty we all share.

It was recorded at a villa in the North Georgia mountains during Web Whisky Weekend. A getaway for people who love the web. This kind of conversation was happening the entire weekend, so we decided to capture some of it for you. If you like what you hear, you should consider joining us at the next event.

Details at webwhiskyweekend.com

My guests, Jonathan Snook, Jina Anne, and Greg Storey all have been designing things for the web, and leading the community towards better design for nearly two decades.

Jonathan Snook is well known for his work with CSS. He’s written several books, spoken at literally hundreds of conferences, and helped thousands and thousands of people through his blog posts and generous contributions to many projects. He’s worked at Yahoo, Shopify, Xero, and done private consulting for a lot of other companies you’ve heard of. And being from Canada he’s one of the nicest people you’ll ever meet.

Jina Anne has been a prolific designer, blogger, and community leader for well over 15 years. She led the Sass project, runs a Design Systems conference called Clarity, and manages the Design System community on Slack. She’s worked at Apple, Salesforce, Github, Amazon, and several other leading tech companies. She’s a world traveller, whisky aficionado, and lover of sushi and robots.

Greg Storey created Airbag Industries, one of the very first websites I ever saw and thought, “wow, websites don’t have to look like crap”. He created a style that you just didn’t see back then, which inspired a lot of people to make their websites look great, too. If that isn’t enough, his writing has always been insightful, entertaining, and a bit provocative in the best possible way. He’s run small agencies like Airbag and Happy Cog, and worked for giants like IBM and USAA. He has a keen understanding of the business side of design, is always generous with his knowledge, and makes one of the best manhattans you’ll ever taste.

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Designing software is one thing. Understanding the needs,  of people buying a physical product is entirely different. Or is it?

Today I’m talking to Andy Vi-tally about designing experiences at 3M, and his new role at Polaris where they make motorcycles and ATVs.

Andy Vitale is the Director of User Experience at Polaris Industries, a global powersports leader, where he is responsible for leading user experience design across Polaris’ innovative product lines. Andy is focused on translating human insights into actionable experiences that fuel the passion of riders, workers and outdoor enthusiasts.

Andy holds a Master’s Degree in User Experience Design and has almost 20 years of experience, having held multiple roles as a designer, entrepreneur, education department chair, and design leader. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, with a passion for cognitive thinking and humanizing technology, driven by a user-centered passion that takes a team, and its products, from good to great.

Aside from his primary role at Polaris, Andy is an adjunct professor for Kent State University’s User Experience Design graduate degree program. He often writes about design and speaks at conferences and events.

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Making software on a global scale is really hard. You have to know what each person is trying to do and how to tailor the experience to their specific needs.

In today’s chat with Arin Bowmick we’ll look at how IBM uses design thinking to do just that.

Arin is Vice President, Design at IBM based in San Francisco, California. He heads the user experience and design practice for IBM Cloud. With vast experience in enterprise UX and a Masters degree in HCI, Arin has served in multiple leadership roles in the technology industry, and is the author of several design patents and publications. He currently heads the design team at IBM Hybrid Cloud.

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Matthew Marshall is Co-founder and Head of Product at New Story – a nonprofit startup that transforms slums into sustainable communities around the world.

Matthew is a Y-Combinator graduate, World Economic Forum Global Shaper, University of Georgia alum, and Forbes 30 Under 30 Social Entrepreneur.

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Jeremy is co-founder and CEO at Sideqik, a platform that helps brands develop impactful relationships with great influencers and get their products in front of the right consumers. Sideqik works with some of the world’s top brands like Logitech, CBS, HTC, and Coca-Cola.

He is passionate about building great products, teams, and technology. Before he waded into influencer marketing, he led the development of social media management software for Fortune 500 companies at Vitrue (acquired by Oracle) and served as CTO of Mobilization Labs, building a social community platform for brands like Chick-fil-A, Universal Music, and United Way.

A graduate of Georgia Tech, his experience also includes building solutions for the traffic management, security, financial, and health care industries. In his free time, Jeremy can be found scuba diving, watching football, and traveling.

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