Design Driven

Salesforce is one of the biggest companies in the world, and they have all kinds of difficult design and engineering problems to solve. How do they do it? J sat down with Justin Maguire III, SVP of Product Design and User Experience, to find out.

Guest Bio:

I’m an executive level design leader in the area of software, product, and service design concept and delivery to market. With both in-house and agency experience, I specialize in elevating the role of customer centric design practices within organizations and leading globally distributed teams to deliver world class product and service ecosystems to customers.

I’m a passionate believer in the power of great cross disciplinary teams to craft products and services which elevate the human condition and drive market performance. I’m driven to work for companies that share this vision and I look to collaborate with leaders across the various parts of these companies to build now for what’s next. This kind of rare alchemy is difficult to achieve and even more difficult to persist – this challenge creates a sense of urgency and focus that gets me out of bed every day looking for the best partners and most meaningful industries to commit to.

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Kara Kelly heads up the rapidly-growing product design team at CallRail. Today we’ll talk about how CallRail uses human-centered design and customer feedback to take a simple idea and turn it into one of Atlanta’s most rapidly growing and profitable startups.

Before falling in love with UX Design, Kara held a series of odd jobs: from translating for a Korean acupuncturist in rural Nicaragua to guiding tours at a museum of paper-making. Kara loves creative problem-solving, costume parties, eccentric interiors & karaoke-ing terrible 90s songs.

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Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

Jared spends his time working with the research teams at the User Interface Engineering, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.

With Dr. Leslie Jensen-Inman, he is starting a new school in Chattanooga, TN, to create the next generation of industry-ready UX Designers. In 2014, the school, under the nickname of the Unicorn Institute, launched a Kickstarter project that successfully raised more that 600% of its initial goal.

He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.

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As User Experience Manager, Mandy’s driven by customers’ and users’ problems to create the most effective design solutions to help them succeed. After earning a computer science degree from Georgia Institute of Technology, and spending the next 13 years expanding her knowledge and understanding of a continuously evolving field, Mandy’s proud to be on the front lines of end user computing at VMware AirWatch where she leads a team comprising of user experience, visual design and content strategy disciplines.

Prior to VMware, Mandy has worked and led teams in both agency and corporate environments. If she’s not chasing her 5-year-old twin daughters around the house with her husband, you can usually find her thinking critically about how to make the world a better place for end users.

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Titania Jordan is the CPO of Bark.us, an internet safety solution that helps keep children safer on social media, text messaging, and email. As the former host of NBC Atlanta affiliate WXIA’s weekly television show Atlanta Tech Edge, Titania had the honor of covering the latest in tech news and talent across both the city and the globe.

In her early career, Titania started her own full-service marketing consulting firm after gaining experience as an account executive with Lincoln Financial Media, working with clients like Whole Foods, Nikon, Samsung, and Zerorez to create copy, radio ad campaigns, and digital promotions targeting women in the Atlanta market. Past roles also include serving as the CMO of KidsLink, co-founder and CMO of PRIVET, Executive Director of Band of Coders Girls Academy, and Director of Marketing and Programming for SuperNova South.

Titania enjoys helping startups (like RedRover and Hirewire) launch in the Atlanta market and frequently appears as a tech contributor across the nation and on Atlanta & Company. She travels the country appearing on programs such as The Doctors, Today Show, CBS This Morning, and The Steve Harvey Show, speaking at esteemed conferences such as DigSouth, Mom 2.0 and Dad 2.0, and emceeing events like the Atlanta Hawks Agency Shootout. Titania was named a tech innovator and a mother of invention by The Atlantan in 2015 and one of the “Women Who Lead & Light Up Atlanta’s Tech Ecosystem” by Hypepotamus in 2016. Titania enjoys painting and building some pretty sweet LEGO cities with her family in her downtime.

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Nate Whitson is a designer and storyteller focused on building impactful, meaningful, and effective experiences that build value at scale. He believes in the power of narrative to change and persuade, the power of design to create good in the world, and the power of technology to create opportunity.

He is currently at LinkedIn as a Senior Principal Designer on their Design Systems team, the group designing the UI framework all their product teams use to craft awesome, consistent, and brilliant user experiences that deliver value to members across all LinkedIn touchpoints.

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Aaron Irizarry (a.k.a. “Ron”), is the Director of User Experience at Nasdaq and has been building products for startups and large corporations for over 15 years.

He is also a life long Dodgers fan, heavy metal enthusiast, and co-author of Discussing Design: Improving Communication and Collaboration Through Critique.

You can follow his frequent ramblings about food, sports, music, and design on twitter at @aaroni.

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