Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

By Gloria Grace Rand - Conscious Midlife Strategy ExpertBusinessEntrepreneurshipAlternative HealthHealth & FitnessEducationSelf-Improvement
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Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur episodes

  • Mindful Social Marketing: Interview with Janet Fouts – Part 2

    In my last podcast episode, I spoke with author, speaker and social media consultant Janet Fouts about why mindfulness is important for social marketing.
    In part two of my interview, Janet explains about why customer engagement is more important than having a large number of fans on social media.
    You can listen to the podcast episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Janet Fouts’ website
    Mindful Social Marketing
    16 min
  • Mindful Social Marketing: Interview with Janet Fouts – Part 1

    Do you have a mindful attitude when it comes to posting on social media? If not, check out my podcast interview with digital marketing expert Janet Fouts. She explains what mindfulness has to do with social media, and why it’s so important.
    Janet Fouts is founder and CEO of Tatu Digital Media, a Silicon Valley social media management agency and a 20-year digital media marketing veteran. Her excitement about exploring the cutting edge of technology has kept her at the forefront of the industry, and she is a frequently requested speaker at events around the world. In addition to her social media consulting practice, she is a corporate trainer on the topics of digital marketing and social media.
    Janet is also a best-selling author, and her 6th book, “Mindful Social Marketing- How authenticity and generosity are transforming marketing” is all about keeping the “social” in “social media.” It’s available on Amazon.
    You can listen to the podcast episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Janet Fouts’ website
    Mindful Social Marketing
    16 min
  • Twitter Chats: Interview with Tracey Ehman (Part 2)
    In my last podcast episode, I spoke with Tracey Ehman, part of the Women Speakers Association Executive Team about Twitter Chats.
    Tracey helps run the organization’s #SpeakerChat, which has enabled the WSA to increase its membership by giving its members a platform to share their expertise with other Twitter users.
    In today’s episode, I ask Tracey to share why it’s important for biz owners to care about keyword research when it comes to social media marketing.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Tracey Ehman’s website

    Women Speakers Association
    Gloria Rand Featured on #WSATV Women Leaders’ Interview
    11 min
  • Twitter Chats: Interview with Tracey Ehman (Part 1)
    Tracey Ehman (@PartnerinBiz) is the go-to person for your online presence, ensuring that you not only get “found” by your target audience, but that your website and social media efforts increase your revenues.
    As part of the Women Speakers Association Executive Team and co-host of the weekly #SpeakerChat, Tracey has been using Twitter Chats to educate, increase her reach, and build awareness for the past three years.
    In today’s podcast, Tracey shares with me how Twitter Chats can help small business owners build awareness about their business, brand and offerings.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Tracey Ehman’s website
    How to Grow Your Business with Hashtags
    Which Social Media Platform is Right for Your Small Business
    12 min
  • How to Become More Productive in 2016
    Do you have trouble staying on task during your work day? Want to know how to become more productive?
    Listen to today’s podcast and find out what I’m doing to boost productivity in my business. I’ll give you a hint. It involves something called the Pomodoro technique. And it has done wonders for me. I’m sure it can do the same for you!
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Grow Your Business Like a Farmer – The Pumpkin Plan
    Why Case Studies are Useful for Your Website
    9 min
  • Marketing Lessons from New Research into Politics and Passion
    The presidential campaign is in full swing in the United States. That means lots of passionate talk from politicians trying to sway the hearts and minds of undecided voters. But a new study has found that mixing passion with politics doesn’t guarantee success.
    What does that mean for business?
    As I explain in this podcast episode, the research holds some marketing lessons for sales people, entrepreneurs and small business owners. It’s all about how you compose your marketing messages.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Is Arguing With Passion The Most Effective Way To Persuade Opponents?
    Social Media Marketing Lessons from Diana Nyad
    7 min
  • How to Add Shopping Elements to Your Social Media Accounts
    The holiday shopping season is winding down. Christmas is less than two weeks away, so if you’re planning any promotions for your small business, they need to go out pronto! Social media has become a popular way for companies to engage with their customers and sell products/services.
    In this podcast episode, I share some tips on how you can add shopping elements to your various social media accounts like Facebook, Instagram and Twitter.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Timely Tips to Sell More Goods This Holiday Season
    11 min
  • Timely Tips to Sell More Goods This Holiday Season

    Unless you’ve been living under a rock lately, I’m sure you’re aware that the holiday season is upon us.
    As a small business owner, entrepreneur or other marketing professional, that means you still have time to get an online marketing strategy in place, if you haven’t done so by now. That’s because according to a study, consumers are expected to spend about $650 billion at both retail and online stores in 2015.
    In this podcast episode, I share some timely tips to help your business grab a slice of that $650 billion pie. The information comes from an infographic from Pixel Road Designs which you can view below.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    5 Ways to Use Facebook & Email to Boost Holiday Sales

    11 min
  • Why the Most Successful Sales People Adopt a Marathon Mindset
    Ever wonder why some sales people are more successful than others?
    It’s likely due to their mindset. In particular, their “marathon” mindset. Long distance runners train for months in order to prepare themselves to run 26.2 miles, or 13.1 miles, which is a half marathon. I know from experience, because I just completed a half marathon yesterday!
    Sales is not a sprint. As I explain in today’s podcast, you have to be prepared to nurture your prospects for weeks, and often for months, before they’re ready to buy.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    How Internet Marketing is Like a Marathon
    How to Use Visual Storytelling to Engage Your Prospects
    9 min

About Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

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Strategic Growth for the Conscious Midlife Entrepreneur.

Stop settling and start scaling. If you’re a midlife entrepreneur who’s hit a ceiling, this show is your bridge to the next…