Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

By Gloria Grace Rand - Conscious Midlife Strategy ExpertBusinessEntrepreneurshipAlternative HealthHealth & FitnessEducationSelf-Improvement
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Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur episodes

  • SEO Tips for 2016 to Help You Make More Money
    With the end of the year fast approaching, it’s time to start thinking about how you’re going to make more money in 2016. When it comes to online marketing, that means making sure your website can be found by your prospects on Google, Bing, etc.
    In today’s podcast, I share a few predictions from some of the top SEO experts on what they think you should focus on next year. Here’s a hint: Content!
    Yep. Content will still be King in 2016. But there’s a little more to it than that, as you’ll find out! 🙂
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    SEO Tips for a Profitable 2016
    Why You Need to Amplify Your Content Marketing Strategy
    What is SEO and How Does it Help My Company?
    11 min
  • 5 Proven Tips to Make Your Email Marketing More Effective
    Are you tired of hearing social media gurus promote Periscope, Facebook, or Twitter as the best way for you to generate sales?
    You can acquire customers through these social networking sites. But it takes a lot of time and effort. And you may not always know for sure that the sale has come directly from these sites.
    Know what can be more effective for your business on a consistent basis? Email marketing!
    Yes, I know, the email inboxes of your prospects are pretty crowded. But you can cut through the clutter and get your message out if you follow the five tips I talk about in today’s podcast episode.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Google URL Builder
    Top Holiday Shopping Email Subject Line Words
    How to Boost Email Open Rates
    7 Reasons Why Small Business Owners Should Use Email Marketing
    11 min
  • How to Promote Your Brand More Effectively on Periscope
    Have you noticed some changes lately with Periscope?
    The livestreaming app has added the option of rewinding and fast-forwarding a video replay that could make it more challenging for you to promote your brand. In today’s podcast, you’ll learn a strategy that will help people remember your brand, even if they rewind or fast-forward through parts of your video.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Periscope 101 – Live Streaming for Business
    5 Tips for Successful Video Blogging & Livestreaming
    9 min
  • Follow Up Secrets for More Successful Holiday Prospecting
    Holy smokes! It’s December 1st!
    Black Friday and Cyber Monday are behind us and now many companies are going to be coasting along till the end of the year, planning parties, taking time off and, if they’re smart, setting goals for 2016.
    How are YOU going to spend this time of year?
    If you want to follow up with sales leads, it can be quite challenging. But that doesn’t mean you should ignore your prospects. On the contrary. This is the perfect time to nurture those prospects. Connect with them in a more personal way, so when they’re ready to buy, they will be willing to do so from you.
    But how do you do that exactly? Well, that’s what I talk about in today’s podcast episode.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Lessons in Closing a Sale
    How Multi Channel Marketing Can Boost Online Holiday Sales
    8 min
  • How to Get People to Take Action on Your Website
    As a small business owner, I’m sure you know that it’s not enough to get your website to rank high on Google. That’s certainly a start. But the only way you’re going to make a sale is for that website visitor to actually take action on your website. In most cases, that conversion path starts with the click of a button. But getting someone to take action is not as simple as you may think. Even the world’s most compelling offer can be ignored if you can’t get your visitor to move their cursor over a button and click it!
    In today’s podcast episode, I describe several ways you can create a compelling “call to action” button. These ways include: Stating the benefits, Creating a sense of urgency, Keeping buttons above the fold, and more.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Understanding Google Analytics
    Why Case Studies are Useful for Your Website
    10 min
  • 25 Sure Ways to Get Extra Mileage from Social Media Posts

    If you’ve been involved in internet marketing for any length of time, you probably have heard the expression, “Content is king.” What you may not know is who coined that expression. Bill Gates! Yep, the founder of Microsoft first mentioned it over 15 years ago in an article he wrote suggesting that content would drive online sales, just as it did for broadcasting.
    Boy, was he right!
    There’s another important component to content that you need to think about, and that’s creativity. You see, it’s not only important to write useful content for your blog or website that meets the needs of your prospects. In order to get the most mileage out of that content, you need to be creative about how to use it. That means creating a variety of social media posts to promote that content. The more channels on which you can spread your message, the more potential clients you will have for your small business.
    In today’s podcast, I share 25 easy ways you can get extra mileage from those social media posts.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    How Visual Content Drives Social Media Growth
    6 Ways to Repurpose Your Blog Articles
    10 min
  • Thanksgiving Message: An Attitude of Gratitude

    Since this is Thanksgiving Day, I want to take some time out and let you know how grateful I am for YOU – my blog readers and podcast listeners.
    In today’s podcast, I share what else I’m thankful for and encourage you to develop an attitude of gratitude.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    The Science of Gratitude
    3 Ways to Show Your Customers Some Love
    14 min
  • How to Get Your YouTube Videos Seen by Prospects
    Do you watch YouTube videos very often? I”m guessing the answer is yes. Why? Well, for one thing you’re on the internet reading this blog. YouTube has over a billion users – almost one-third of everyone on the Internet! And there are about 4 billion video views on YouTube every day.
    Here’s the thing. If you’re watching YouTube, it’s probably a safe bet that many of your prospects and customers are watching too. The next question is, ‘Are they watching YOUR videos?” And if not, why not?
    I’ve posted many articles on this blog about video marketing and YouTube in particular. In today’s podcast episode, you’ll hear me talk about 7 essential ingredients your videos need in order to get seen by more of your prospects and customers on YouTube.
    Those ingredients are:




    * Provide value
    * Relevancy
    * Short
    * Demonstrable
    * Call to Action
    * Keywords
    * Consistency




    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Subscribe to Gloria’s YouTube channel.
    Why Your Business Should Produce Online Videos
    Free Tools to Make YouTube Videos More Engaging
    11 min
  • How to Make a Blog Compelling with Images
    You’ve probably heard the expression, “Content is King,” by now, right? Sharing useful content is a sure-fire way to make a blog relevant to your audience. But what type of content? Words are important. You’re reading this article, right now, aren’t you? 🙂
    But know what else can make your blog compelling? Images!
    In this podcast episode, I share 14 ways to use images to make your blog more appealing to read, to keep your readers coming back, and to increase your credibility, so you can convert those readers into customers.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    3 Major SEO Mistakes that Keep Bloggers from Attracting Readers
    2015 Social Media Image Sizes
    How to Master Content Marketing in 30 Days
    9 min
  • Why Mixing Business with Pleasure on Social Media is Risky
    When was the last time you “Googled” your name or your company name?
    Remember that anytime you engage in social media, whether for business or pleasure, you are leaving behind a digital footprint for your prospects and customers to find.
    That means you should be careful about what you post online. If you get carried away on a particular issue, it could come back to bite you and hurt your brand!
    In today’s podcast, I share some tips on how you can mix business with pleasure, and still be effective on social media.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    How to Reply to Public Facebook Comments Privately
    Why Brands Lose Social Media Followers
    8 min

About Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

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Strategic Growth for the Conscious Midlife Entrepreneur.

Stop settling and start scaling. If you’re a midlife entrepreneur who’s hit a ceiling, this show is your bridge to the next…