Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

By Gloria Grace Rand - Conscious Midlife Strategy ExpertBusinessEntrepreneurshipAlternative HealthHealth & FitnessEducationSelf-Improvement
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Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur episodes

  • Powerful Biz Woman: Interview with Donya Zimmerman (Part 2)
    In today’s podcast, I conclude my interview with business consultant, mediator, and legal professional Donya Zimmerman. In this episode, Donya talks about why a book can be a powerful marketing tool for the small business owner.
    Donya is a public speaker, aspiring author and owner of Family & Community Mediation and Business Consulting and Powerful Biz Woman. She is also a contributing writer with the Maryland Daily Examiner Newspaper, Women Who Rock with Success Magazine, The Professional Pastors, and the Leadership Girl Newsletter.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further resources relevant to this episode:
    Donya Zimmerman’s Blog
    20 min
  • How to Get Visitors to Spend More Time on Your Website
    Most small business owners know by now that a website is an important marketing tool. It’s your opportunity to capture leads or sell products directly. BUT… your website is only effective if you can get those web visitors to spend more time on your site. That’s because studies have shown that the more time someone spends on your website, the better chance you have of converting that visitor into a customer.
    In today’s podcast episode, I share some tips on how to get web visitors to spend more time on your website.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    How to Grab Your Website Visitor’s Attention
    3 Reasons Why Good Quality Content Pays Off
    12 min
  • Powerful Biz Woman: Interview with Donya Zimmerman (Part 1)
    Becoming a successful small business owner requires more than just having a great product or service to sell. You have to know how to manage your money, how to protect it and how to grow your income.
    In today’s podcast episode, business consultant, mediator, and legal professional Donya Zimmerman talks about the business mistakes she made in her legal career, the lessons she learned and how she is applying them in her new business venture, Powerful Biz Woman.
    Donya is a public speaker, aspiring author and owner of Family & Community Mediation and Business Consulting and Powerful Biz Woman. She is also a contributing writer with the Maryland Daily Examiner Newspaper, Women Who Rock with Success Magazine, The Professional Pastors, and the Leadership Girl Newsletter.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further resources relevant to this episode:
    Donya Zimmerman’s Blog
    16 min
  • 5 Ways Your Business Can Profit from Slideshare

    Have you ever produced a PowerPoint presentation for a webinar or other marketing event? If so, did you know that you can get a lot more mileage out of that presentation if you upload it to Slideshare?
    It’s true!
    In today’s podcast, I share five ways you can use this social networking site to generate leads for your business and improve your profitability!
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    5 Ways to Repurpose Blog Articles to Get Leads

    5 Ways Your Business Can Profit from Slideshare from Best Selling Author on Amazon
    12 min
  • How to Attract More Readers for Your Company Blog
    Imagine the impact on your small business if you could attract more readers to your company blog.
    More readers means more prospective customers, especially if you are providing high quality information that your prospects want and need.
    The challenge with blogging is that you not only need to provide great content, you also need to have a great blog title! That’s because 8 out of 10 people will read a blog title or headline, but only two people will actually click through to read the article.
    Why don’t more people click?
    Because the article title didn’t compel them too!
    In today’s podcast, I share seven different types of blog article titles that you can implement to get people to read your article.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Headline Analyzer
    49 Headline Starters for Your Business Blog
    4 Reasons Why It’s Important to Have Good Blog Titles
    14 min
  • How to Create Emails that Get Prospects to Call You Now [PODCAST]
    I don’t know about you, but I don’t like making cold calls. I used to do it when I first started my business, but I found it very challenging to do. Instead, I found a different way to turn cold calls into warm leads. I create emails that get prospects to take action. If you’re a small business owner or sales person who struggles with cold calling, I invite you to tune into today’s podcast and learn how you can create email messages that get prospects to request more information.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    4 Steps to Turn Cold Calls into Warm Leads with LinkedIn
    The 30 Minute Plan for Getting More Clients
    Gloria Rand’s 50 Best Email Subject Lines of 2014 (…and My Five Worst!)
    9 min
  • Why Should I Care about Inbound Marketing? [PODCAST]
    Have you heard of the term inbound marketing?
    According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.
    In today’s podcast, I talk about the difference between inbound marketing and outbound marketing and why you should pay closer attention to inbound as a strategy to grow your business
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Best Practices for Content Marketing
    8 Common Social Media Marketing Mistakes
    11 min
  • 5 Tools to Improve Your Video Marketing Results [PODCAST]

    If you want to add video to your marketing mix, it’s really as simple as picking up your smartphone and pressing the record button! Then, you just have to upload the video to your website, YouTube and/or Facebook!
    But if you really want to improve your video marketing results, you may want to try out some of the free and paid online tools that are available. Some of these tools will help you to engage with your audience in a more powerful way, so you can convert those viewers into customers.
    In today’s podcast episode, I describe some video marketing tools that I’ve used in my business.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Viewbix

    GoAnimate
    Screencast-o-Matic
    Explaindio
    VideoMakerFX
    How Visual Content Drives Social Media Growth
    How to Use Visual Storytelling to Engage Your Prospects
    12 min
  • How to Manage a Social Media Crisis on Twitter [PODCAST]

    Twitter can be an awesome marketing tool for small businesses. But it can all fall apart in an instant when an errant tweet either by one of your team, a disgruntled customer or some other person causes a full-blown social media crisis.
    In today’s podcast episode, I share some tips from an infographic ActOn Software put together that describes how you can manage a social media crisis on Twitter.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Top 3 Reasons Why Your Company Needs an Advertising Agency

    11 min
  • 5 Ways to Improve Your Instagram Results with Hashtags [PODCAST]
    Are you struggling to get more followers on Instagram? The first way to improve your Instagram results is simply to post unique, useful and engaging photos. But how do you get those pictures seen by other Instagram users, and especially your target audience? That’s where hashtags come into play, as I explain in today’s podcast episode.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    How to Get More Instagram Likes and Comments
    Carl Hiassen
    10 min

About Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

From the publisher's feed

Strategic Growth for the Conscious Midlife Entrepreneur.

Stop settling and start scaling. If you’re a midlife entrepreneur who’s hit a ceiling, this show is your bridge to the next…