Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

By Gloria Grace Rand - Conscious Midlife Strategy ExpertBusinessEntrepreneurshipAlternative HealthHealth & FitnessEducationSelf-Improvement
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Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur episodes

  • Instagram Tips and Tools – Part 2 [PODCAST]
    In my last podcast episode, I shared some Instagram tips and tools to make it easier for small business owners to connect and engage with your target audience. In today’s episode, you’ll learn some additional strategies and tools that you can implement to enhance your marketing on the photo-sharing social networking site.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Regram
    Google’s URL shortener
    Viraltag
    Latergramme
    10 Ways to Get More Instagram Followers
    Which Social Media Platform is Right for Your Small Business
    12 min
  • Instagram Tips & Tools – Part One [PODCAST]
    Do you use Instagram to market your company’s product or service? This photo-centric social networking site has grown sharply over the last couple of years. It now has over 400 million users, making it quite formidable as a marketing tool for small business owners.
    In today’s podcast, I’m going to share some Instagram tips and tools to make it easier for you to connect and engage with your target audience.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    VSCO cam
    InstaSize
    Instatext (iOS)
    TextGram (Android)
    Hemingway
    How to Get More Instagram Likes and Comments
    11 min
  • Think Big, Act Bigger: Interview with Jeffrey Hayzlett [PODCAST]

    Do you know the secret to getting ahead of your competition, achieving your goals and becoming a successful business owner?
    It’s pretty simple really. You just need to be yourself and own your story.
    In today’s podcast episode, global business celebrity, keynote speaker and TV host Jeffrey Hayzlett, talks about exactly that, as he shares insights from his new book, “Think Big, Act Bigger: The Rewards of Being Relentless.”
    “Think Big, Act Bigger” goes beyond the excuses, self-imposed limitations, and preconceived notions to inspire readers to become the biggest, boldest, versions of themselves. It is also about taking action and having an attitude to put oneself out there, steamrolling obstacles, ignoring perceived boundaries, and even being a little irrational.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further resources relevant to this episode:
    Think Big, Act Bigger: The Rewards of Being Relentless
    Follow Jeffrey Hayzlett on:
    Facebook
    Twitter
    LinkedIn
    18 min
  • Making Sense of Google Analytics [PODCAST]

    Do you use Google Analytics to monitor the performance of your website? If not, you should. This free tool is an awesome way to make sure your message is getting through to your ideal customer. But, I’ll admit, Google Analytics is not the easiest tool to understand.
    In today’s podcast, I talk about some of the key metrics you should pay attention to, what they mean and how you can use them to improve the content of your website.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Understanding Google Analytics [INFOGRAPHIC]
    How to Avoid a Google Penalty [INFOGRAPHIC]
    3 Reasons Why Good Quality Content Pays Off
    11 min
  • How to Use Fan Content to Improve ROI [PODCAST]
    Recently, I shared results of a social media marketing trends survey of sales, marketing and business professionals. The majority of those surveyed said creating compelling content was the most effective social media tactic AND the most difficult to implement.
    How can you reconcile this dilemma?
    One way, is to supplement your content with content supplied by your fans and customers.
    In today’s podcast, I share five ways that businesses can use fan content to improve their return on investment.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    5 Ways to Use Fan Content to Generate ROI
    Why Brands Lose Social Media Followers [INFOGRAPHIC]
    How to Get More Facebook Likes within Minutes
    12 min
  • Social Media Automation Do’s & Don’ts [PODCAST]

    Social media automation can be an awesome time saver for small business owners. Being able to pre-schedule your posts on social networks like Facebook and Twitter frees up your time to spend on your customers and business.
    BUT – there are times where it does NOT pay to automate.
    In today’s podcast, I’ll share some lessons about when it’s ok to schedule social media posts and when it’s not a good idea.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Social Media Automation
    Social Media Automation Do’s and Don’ts [INFOGRAPHIC]
    How to Schedule Posts on Facebook Business Pages
    The One Social Media Management Tool Every Busy Entrepreneur Needs
    13 min
  • Social Media Marketing Trends Survey – Part 2 [PODCAST]
    In my last podcast episode, I shared some of the findings of a social media marketing trends survey conducted by Ascend2.
    In today’s episode, I share some more survey results – focusing on what are the most effective social media tactics you should be employing to build your brand, engage your followers and make more sales.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.) You can also view some of the charts from the survey below:
    Further resources relevant to this episode:
    13 min
  • Social Media Marketing Trends Survey – Part 1 [PODCAST]
    If you’re using social media as a marketing tool, it’s good to know what the latest trends are so you can plan your strategy going forward.
    In today’s podcast, I share some of the results from a social media marketing trends survey that Ascend2 conducted this year. The company and its research partners completed interviews with 294 marketing, sales and business professionals around the world. One of the key points they uncovered during the survey is that creating compelling content for social media marketing purposes is not only the most effective strategy used, but it’s also the most difficult to execute.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    13 min
  • Instagram Analytics: Which Metrics Matter? [PODCAST]
    Instagram is now more popular than Twitter, hitting the 400 million user mark in September. What does this mean for small business owners? It means Instagram has grown into a viable platform to market your products and services. Now that the social networking site has introduced opportunities for advertising, it’s become more important than ever to monitor Instagram analytics.
    In this podcast episode, you’ll learn which Instagram metrics you should measure for up-to-the-minute trends to help you grow your brand.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    How to Get More Instagram Likes and Comments [INFOGRAPHIC]
    How to Track Instagram Analytics with Iconosquare

    11 min
  • Are You Making these 9 Web Design Mistakes? [PODCAST]
    Having an online presence that converts is critical for small business success. The key component of that presence starts with your website. The problem is that many small business owners are still making some common web design mistakes that are hurting visitor usability, your Google search rank, and ultimately costing you sales!
    In this podcast episode, I review 9 common design mistakes to avoid making on your website.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    9 Web Design Mistakes that Kill Your Rankings
    What You Need to Know Before Creating a Business Website
    Why Wix Fails as a Business Website Solution
    14 min

About Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

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Strategic Growth for the Conscious Midlife Entrepreneur.

Stop settling and start scaling. If you’re a midlife entrepreneur who’s hit a ceiling, this show is your bridge to the next…