Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

By Gloria Grace Rand - Conscious Midlife Strategy ExpertBusinessEntrepreneurshipAlternative HealthHealth & FitnessEducationSelf-Improvement
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Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur episodes

  • Facebook Page Checkup [PODCAST]

    Do you have a Facebook page for your business? If so, it’s crucial to keep it up to date and fan-friendly!
    In today’s podcast, I share some tips from a Social Media Examiner article to help you do a complete Facebook Page Checkup.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    5 Checks to Ensure Your Facebook Page is Up to Date
    How to Manage Facebook Page Notifications
    Top 3 Ways to Boost Facebook Reach without Paying for Ads
    12 min
  • How to Leverage YouTube and Pinterest for Maximum Results [PODCAST]
    Want to get more eyeballs on your YouTube videos? Put your videos on Pinterest! In my last podcast episode, I talked about how effective Pinterest is at driving traffic to your website. It’s just as effective for getting more views of your videos.
    In today’s podcast episode, I share some tips on how you can leverage YouTube and Pinterest to achieve maximum marketing results for your business.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    How Visual Content Drives Social Media Growth [INFOGRAPHIC]
    Free Tools to Make YouTube Videos More Engaging [INFOGRAPHIC]
    3 Creative Ways to Use Pinterest
    12 min
  • 5 Basic Pinterest Marketing Tips – [PODCAST]
    Pinterest hit a major milestone this year – 100 million users! It’s not surprising why this social networking tool is so popular. It’s easy to use. It’s extremely effective at driving traffic to websites. And it’s effective at generating sales.
    If you haven’t gotten on board the Pinterest bandwagon yet, don’t despair. In today’s podcast episode, I share some basic Pinterest marketing tips to help you get started.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    How to Get More Pinterest Followers – [INFOGRAPHIC]
    60% of Pinterest Purchases Come via the Pinterest Channel [Infographic]
    7 Ways to Get Started with Pinterest
    15 min
  • Social SEO Simplified: YouTube Optimization – [PODCAST]

    YouTube is the 2nd largest search engine, so if you’re doing any kind of video marketing and want your videos FOUND, it’s important to pay attention to YouTube optimization. As with anything search related, that means focusing on keywords!
    In the last few podcast episodes, I’ve talked about social search and how to get your message found on Facebook, LinkedIn, and Twitter. In today’s episode, I’m going to share some tips on how small business owners can make sure their videos get found on YouTube.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Local Search Marketing with Video: Case Study in the Making
    Are You Making These Mistakes with Your YouTube Videos?
    13 min
  • Social SEO Simplified: How to Optimize LinkedIn for Business [PODCAST]

    Most SEO experts spend all their time optimizing websites for Google. By doing that, they’re missing out on a golden opportunity to help their clients – social search.
    Neil Patel writes in QuickSprout.com that social search offers two big advantages:
    Less competition – it’s much easier to beat out amateurs and hobbyists who are accidentally ranking for terms than it is professional SEOs
    Simpler rankings – since there aren’t a ton of people trying to manipulate search results, their algorithms don’t need to be as sophisticated as Google’s.
    My last two podcast episodes have focused on optimizing your presence on Facebook and Twitter.
    In today’s episode, I’m going to share some tips on how you can optimize LinkedIn for business.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    3 Ways to Get More Leads from LinkedIn
    4 Steps to Turn Cold Calls into Warm Leads with LinkedIn [INFOGRAPHIC]
    12 min
  • Social SEO Simplified: Maximizing the Twitter Search Engine [PODCAST]

    As a small business owner with an online presence, you know that Google is the 10,000 pound gorilla of the search engine world. But that doesn’t mean it should be the only search engine to focus on. I’m not talking Bing here. I’m actually talking about social search.
    Optimizing your social media presence can pay off big time in helping you attract new customers. Back in 2012, Facebook was averaging 1 billion searches a day… it’s likely much higher today. Twitter gets an impressive 2.1 billion queries per day. That’s not far behind Google’s 3.5 billion searches per day.
    In today’s podcast episode, I share some tips on how you can maximize the Twitter search engine to gain more followers and attract more traffic to your website.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading and resources relevant to this episode:
    Find hashtags for your business: Hashtagify.me
    How to Grow Your Business with Hashtags [INFOGRAPHIC]
    Top 5 Twitter Management Tools
    11 min
  • Social SEO Simplified: How to Optimize for Facebook [PODCAST]

    Getting your website to rank on the first page of Google can be a challenging endeavor. It’s not like the good old days of the web, when all you had to do was put some keywords into your meta tags and voila! You were at the top of the rankings.
    The good news is that there are other ways you can connect with your target audience. Namely – social media!
    In today’s podcast, I talk about why should you spend time to optimize for Facebook and how to do it effectively.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading relevant to this episode:
    Top 3 Ways to Boost Facebook Reach without Paying for Ads
    How to Schedule Posts on Facebook Business Pages
    15 min
  • Why Online Marketing is Like a Marathon [PODCAST]

    Have you ever run a marathon? If so, you know it takes a lot of preparation and training to be ready on race day to complete a 26.2 mile course. I know from experience. I am proud to say that I have completed two marathons in my lifetime. (Both of them were after the age of 40!) Even though I am not an elite runner by ANY stretch of the imagination, I was committed to following through. I didn’t want to have wasted months of training only to fall short at the finish line.
    That’s the attitude you need to have in business when it comes to online marketing. As a small business owner, you have to be willing to put in the time and effort to be successful, as I explain in today’s podcast.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further resources relevant to this episode:
    Social Media Marketing Lessons from Diana Nyad
    The 5 P’s of Social Media Marketing
    12 min
  • Periscope 101 – Live Streaming for Business [PODCAST]

    Would you like to connect with new prospects for your business from your home, your car, your office – wherever you may happen to be?
    If the answer is yes, you should check out the mobile live streaming app, Periscope. This app has taken the social media world by storm for its ease of use, and the ability to connect with people from around the world.
    In today’s podcast episode, I share some tips for getting started with Periscope, some mistakes that you should avoid making, and how to use the tool for business.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further resources relevant to this episode:
    5 Tips for Successful Video Blogging & Livestreaming [PODCAST]
    Gloria’s Periscopes on Katch.me
    14 min
  • Profit First: Interview with Mike Michalowicz – Part 3 – [PODCAST]
    In the last two podcast episodes, you’ve heard why it’s important for small business owners to take their profit first.
    In this final part of my interview with author and entrepreneur Mike Michalowicz, you’ll learn what TAPs are, and why they are so crucial to the “Profit First” system.
    You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    If you’re ready to turn your business into a money-making machine, grab a copy of Profit First today.
    11 min

About Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

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Strategic Growth for the Conscious Midlife Entrepreneur.

Stop settling and start scaling. If you’re a midlife entrepreneur who’s hit a ceiling, this show is your bridge to the next…