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Designers & Builders
Designers & Builders episodes
- Joshua Seyfried, Studio Seyfried
In this episode of Designers and Builders Podcast, host Alyssa Olson speaks with Joshua Seyfried, a landscape architect and founder of Studio Seyfried.
They discuss Joshua's journey from growing up on a farm in Michigan to navigating the complexities of landscape architecture and urban design. Joshua shares insights on the challenges of starting a new business, the importance of building relationships in a new market, and the emotional toll of entrepreneurship.
He emphasizes the need for curiosity and adaptability in the field, as well as the significance of understanding local context when translating extensive experience to a new environment.
The conversation highlights the unique aspects of landscape architecture and the ongoing journey of professional growth.
Takeaways
- Starting a new firm during a market downturn presents unique challenges and requires emotional resilience.
- Networking and building relationships are crucial for business development, especially when entering new markets.
- Curiosity drives success and innovation in landscape architecture and career advancement.
- Understanding local context is vital for translating experience to new markets and environments.
- The transition between related fields (like architecture to landscape architecture) can be
Chapters
00:00 Introduction to Landscape Architecture and Personal Journey
05:57 The Evolution of Landscape Architecture
11:41 Navigating Career Challenges and Opportunities
17:33 Starting a New Venture: Studio Seyfried
23:43 Building Relationships and Business Development
29:26 Navigating Development Challenges in the Pacific Northwest
31:32 The Long Road to Business Success
33:44 Understanding the Reality of Business Failures
36:39 The Importance of Financial Backing
38:05 Building Relationships for Business Growth
39:38 Emotional Toll of Running a Business
41:57 Managing Expectations and Emotions
45:11 The Role of Curiosity in Career Development
50:04 Translating Experience to New Markets
53:32 The Complexity of Urban Design and Business Acumen
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
You can connect with Joshua at:
https://www.studioseyfried.com/about
58 min - Chelsea Kasch, Chelsea K Designs
In this episode of the Designers and Builders Podcast, host Steve Larosiliere interviews Chelsea Kasch, founder of Chelsea K Designs.
Chelsea shares her journey in the interior design industry, emphasizing the importance of communication between builders and homeowners.
She discusses her unique approach to design, which involves being actively involved in the construction process and building strong relationships with clients and trades.
Chelsea also highlights the growth of her business, the role of technology in design, and her vision for the future, including exciting new projects and a focus on mountain modern design in Utah.
Takeaways:
- Chelsea Kasch founded Chelsea K Designs to bridge communication gaps between builders and homeowners.
- Effective communication is crucial for successful project execution in interior design.
- Building strong relationships with builders and trades leads to seamless project execution.
- Chelsea emphasizes the importance of being involved in the construction process as a designer.
- Technology, including tools like SketchUp and Google Slides, plays a significant role in her design process.
Chapters
00:00 Introduction to Chelsea Kasch and Her Design Philosophy
02:46 The Importance of Communication in Design
05:50 Building Relationships with Builders and Clients
08:43 The Client Experience: From Concept to Completion
11:59 Chelsea's Design Process and Project Management
14:51 Growth and Evolution of Chelsea K Designs
17:43 Design Trends and Client Preferences
20:44 The Role of Technology in Design
23:47 Future Goals and Upcoming Projects
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
You can connect with Chelsea at:
https://www.chelseakdesigns.com/
https://www.instagram.com/chelseakdesigns/
35 min - Rasheeda Gray, Gray Space Interiors
In this conversation, Steve Larosiliere interviews Rasheeda Gray, an accomplished interior designer and CEO of Gray Space Interiors.
They discuss Rasheeda's journey from marketing to interior design, her unique design style, the importance of client relationships, and the impact of technology on the industry.
Rasheeda shares her experiences with television and representation in design, her aspirations for business growth, and the challenges of hiring and team expansion.
The conversation concludes with a focus on long-term vision and legacy in the design field.
Top 5 Takeaways
- She transitioned from marketing to interior design to connect passion with purpose.
- Her first major client was an NFL player, marking a significant milestone.
- Rasheeda aims for Gray Space to become a household name.
- Good design is timeless and will always be in demand.
- Hiring the right people is a constant challenge for her business.
Chapters
00:00 Creating Intentional Media Spaces
01:50 Rasheeda Gray's Journey to Interior Design
05:49 Developing a Unique Design Style
09:38 Navigating Client Relationships and Communication
13:40 The Role of Family in Business
17:39 Television and Representation in Design
21:27 The Future of Interior Design and Technology
25:25 Expanding the Brand and Future Aspirations
27:06 Celebrating Success in Charity Events
28:31 The Role of AI in Design
29:52 Navigating Growth and Team Expansion
31:08 Strategizing for Market Expansion
33:10 The Future of Design and Legacy
35:23 Exploring New Opportunities in Maryland
37:54 Testing New Markets with Low Risk
39:35 Building Connections for Business Development
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
You can connect with Rasheeda at:
https://grayspaceinteriors.com/
https://www.instagram.com/grayspaceinteriors/
https://www.facebook.com/grayspaceinteriordesign
38 min - Steve x Alyssa, Build in Public II
In this conversation, Steve Larosiliere and Alyssa Olson discuss the importance of time management for side hustles, the value of market research in identifying problems, and the challenges of navigating career transitions.
They emphasize the need to align purpose with design, the power of manifestation, and the significance of building a positive impact through design.
The conversation also touches on the importance of collaboration, setting clear goals, and creating a strong network for future success.
Takeaways
- Stealing time for side hustles is essential for success.
- Market research can help identify key problems to solve.
- Aligning purpose with design enhances project outcomes.
- Good design should be accessible to everyone.
- Creating a strong network is vital for future opportunities.
Chapters
00:00 Stealing Time for Side Hustles
02:57 Navigating Career Transitions
05:43 Aligning Personal and Professional Goals
08:37 Embracing Collective Liberation
11:11 Building a Purpose-Driven Brand
14:18 Creating Community Through Design
17:14 Strategizing for Future Success
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
23 min - Andre Jordan Hilton, Jordan Hilton Interiors
In this episode of the "Designers and Builders Podcast," host Alyssa Olson sits down with Andre Jordan Hilton of Jordan Hilton Interiors to explore his creative upbringing and transformative career journey.
Growing up amidst construction sites with an architect grandfather and landscaper uncle, Andre shares how his family's legacy shaped his design perspective.
He discusses pivotal projects, including working with high-profile clients like an HGTV star, and reveals valuable lessons about client relationships, balancing creativity with practicality, and navigating the ever-evolving design industry while creating timeless, personalized spaces.
Takeaways:
- Family Influence and Early Exposure: Andre's upbringing in a family of creatives, including an architect grandfather and a landscaper uncle, significantly shaped his design perspective and career path.
- Client-Centric Design Approach: Andre emphasizes the importance of listening to clients and tailoring designs to their specific needs and lifestyles, viewing the design process as a collaborative and therapeutic experience.
- Transformative Projects: Working with high-profile clients, such as an HGTV star, has been pivotal in Andre's career, teaching him the value of trust and adaptability in client relationships.
- Navigating Trends with Timelessness: While aware of industry trends, Andre focuses on creating timeless designs that balance modern and traditional elements, ensuring longevity and client satisfaction.
- Future Aspirations and Growth: Andre aspires to expand his influence through television and product lines, while continuing to learn from past experiences and mistakes to grow as a designer and business owner.
Chapters:
00:00 - 01:00: Introduction to Andre Jordan Hilton
01:01 - 05:00: Creative Upbringing and Family Influence
05:01 - 12:00: Transformative Projects
12:01 - 18:00: Lessons Learned in Design
18:01 - 25:00: Navigating the Design Industry
25:01 - 30:00: Future Aspirations and Advice
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
You can connect with Andre at:
https://www.jordanhiltoninteriors.com/
https://www.instagram.com/andre_jordan_hilton?igsh=MW9udm95bGwzank0Zg%3D%3D
41 min - Cheryl Luckett, Dwell By Cheryl
In this episode, we dive into the inspiring journey of Cheryl Luckett, founder of Dwell By Cheryl, who has built a successful design career by embracing honesty, consistency, and continuous learning.
Cheryl shares her insights on the importance of client relationships, the value of behind-the-scenes work, and the role of education in personal and professional growth. We explore how she has mastered the art of building trust and fostering collaboration with clients who have extended grace and trust, allowing for mutual growth and learning.
Discover how Cheryl's approach to honesty, vulnerability, and consistent communication has transformed her client relationships into lasting partnerships, creating a collaborative environment that benefits both designer and client.
Key Takeaways:
- The power of honesty and vulnerability in client relationships
- How consistency in daily tasks can lead to long-term success
- The significance of behind-the-scenes efforts in building a business
- The role of education and continuous learning in staying ahead
00:00 Introduction and Setting the Stage
02:31 Embracing Honesty with Clients
08:01 The Role of Consistency
14:01 Behind-the-Scenes Efforts
20:01 Education and Continuous Learning
25:01 Advice for Aspiring Designers
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
You can connect with Cheryl at:
https://dwellbycheryl.com/
https://www.instagram.com/dwellbycheryl?ref=badge
34 min - Beth Diana Smith, Beth Diana Smith Interior Design
In this episode of the Designers and Builders Podcast, host Steve Larosiliere interviews Beth Diana Smith, a visionary interior designer who transitioned from a successful career in corporate finance to create bold and unforgettable spaces.
Beth shares her journey of discovering her passion for design, the importance of cultural heritage in her work, and how her business background influences her approach to running her design firm. She discusses her unique design process, the significance of client relationships, and her commitment to mentorship and representation in the design industry.
The conversation also touches on the challenges of managing projects, the role of technology, and the excitement of upcoming projects.
Key Takeaways
- Beth's transition from finance to design was driven by passion and resulted in a successful career pivot.
- Her business background from corporate finance helps her effectively manage and run her design firm.
- Cultural heritage plays a significant role in her design approach and creative process.
- She emphasizes the importance of understanding client needs and maintaining honest relationships.
- Beth values mentorship and representation in the design industry, particularly for underrepresented groups.
Chapters
00:00 From Finance to Design: A Bold Leap
05:39 Discovering a Unique Design Style
10:13 Business Acumen Meets Design
15:57 The Client-Designer Relationship
22:44 Cultural Heritage in Design
28:30 Understanding Client Needs
33:18 Future Growth and Opportunities
38:11 Identifying Bottlenecks in Business
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
You can connect with Beth at:
https://www.bethdianasmith.com/
https://www.instagram.com/bethdianasmith/
https://www.pinterest.com/bethdianasmith/
43 min - Niki McNeill Brown, McNeill Brown Interior Design
In this episode of Designers and Builders, host Alyssa Olson speaks with Niki McNeill Brown, an interior designer who transitioned from a pre-med background to pursue her passion for design.
Niki discusses her journey into the field, the importance of psychology in understanding space, and her client-centered approach to design. She shares insights on creating functional spaces that cater to diverse needs, the inspiration she draws from nature and art, and the significance of custom design.
The conversation also touches on the integration of technology in design, navigating industry trends, and advice for aspiring designers.
Takeaways
- Niki transitioned from pre-med to interior design after realizing her passion for creating beautiful spaces.
- Her background in psychology informs her understanding of how spaces impact mood and behavior.
- She believes in bringing client dreams to life through collaborative design.
- Niki advocates for investing in high-quality, custom design to enhance client experiences.
- She incorporates technology, including AI, to improve design efficiency and client presentations.
Chapters
00:00 Niki's Journey to Interior Design
03:25 The Intersection of Psychology and Design
06:06 Client-Centered Design Approach
10:13 Bringing Client Dreams to Life
13:07 Creating Functional Spaces for Modern Living
16:56 Design Inspiration from Nature and Art
19:50 Navigating Budget and Quality in Design
25:10 The Value of Custom Design
28:30 Incorporating Technology in Design
32:03 Advice for Aspiring Designers
33:56 Opportunities in the Design Industry
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
You can connect with Niki at:
https://www.mcneillbrowninteriors.com/
https://www.instagram.com/mcneillbrowninteriors
35 min - Lauren Ashley, Lauren Ashley Experiences
In this episode of the Designers and Builders Podcast, host Steve Larosiliere interviews Lauren Ashley, founder of Lauren Ashley Experiences.
Lauren shares her journey from struggling to find a job in interior design to creating her own successful business.
She discusses the importance of understanding client needs, the challenges of balancing creativity with business demands, and the role of technology in her work.
Lauren also shares her aspirations for growth and offers valuable advice for fellow designers and entrepreneurs.
Takeaways
- Lauren started her business out of necessity when no one would hire her, demonstrating the power of creating your own opportunities.
- Client experiences are centered around understanding their vision and needs—it's about serving the client, not showcasing personal preferences.
- Lauren's dream clients are empty nesters looking to downsize and repurpose their belongings, showing the value of identifying your ideal market.
- Technology, including AI, plays a significant role in her design process, helping streamline workflows and improve efficiency.
- Prioritizing self-care and rest is crucial for sustaining creativity and business success over the long term.
Chapters
00:00 The Birth of Lauren Ashley Experiences
02:39 Navigating the Early Years
05:03 Defining Client Relationships and Expectations
07:44 The Evolution of Projects and Clientele
10:21 Challenges and Lessons in Business
12:56 Future Aspirations and Growth
15:28 Tools and Systems for Success
16:02 Embracing AI in Design Work
18:11 The Quest for Efficiency and Signature Style
19:05 Inspiration and Collaboration in Design
21:46 Navigating Team Dynamics and Contractor Relationships
22:46 Streamlining Morning Routines with AI
30:26 Parting Wisdom for Designers and Builders
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
You can connect with Lauren at:
https://www.laurenashleyexperiences.com/
https://www.instagram.com/laurenashleyexperiences/
33 min - Steve Larosiliere: Reflections & Takeaways
In this recap episode of the Designers and Builders Podcast, Steve Larosiliere reflects on insights gained from the previous interviews with industry professionals.
He highlights common themes such as the importance of relationships, the challenges faced in the design and build industry, and actionable insights for aspiring designers.
The conversation emphasizes the value of unique backgrounds, the necessity of education in the industry, and the significance of long-term thinking and authenticity in achieving success.
Key Takeaways
- Relationships are prioritized over transactions in successful businesses.
- Non-traditional career paths are common and valuable in the industry.
- Systems and strong teams are essential for scaling operations.
- Authenticity creates genuine connections with clients and drives success.
- Education is a key responsibility of designers to elevate the industry.
Chapters
00:00 Introduction to Insights from Designers and Builders
07:45 Challenges in the Design and Build Industry
The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.
Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.
Connect with us at:
Instagram: https://www.instagram.com/designersandbuilders/
Join our newsletter: https://designersandbuilders.co/
15 min
About Designers & Builders
From the publisher's feed
Designers & Builders Podcast
Dive into the stories behind the spaces we live and work in. This podcast brings together interior designers, architects, and builders from every discipline—commercial and residential—to share the mindset, process, and passion that drives their craft. We explore their journeys, from early inspirations to innovative builds, and uncover how they’re shaping a new era of design and construction. Join our community of creative pioneers and discover how a fresh perspective on building can transform environments and lives.