From childhood entrepreneurship to running multiple major businesses, Jason Friedman tale is one of learning and growth, mistakes and successes. From guiding his moral compass and entrepreneurial spirit to balancing freedom and impact, Jason's journey is all about resilience and intentional living.

Making It! explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

“A big lesson that I’m just scratching the surface on learning is one of receivership… being able to receive.”— Jason Friedman

Guest Bio:

Jason Friedman is a serial entrepreneur, passionate about working with other entrepreneurs to help them grow and scale their businesses. In the past, Jason has founded, scaled, and successfully exited five businesses in the fields of medical diagnostics, marketing and events, automotive, spirits, and digital media software.

Currently, Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale their businesses. He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping e-commerce businesses crush it on Amazon and other online marketplaces. His clients have ranged from Fortune 100’s to solopreneurs in industries as diverse as retail (Foot Locker, Adidas, Nike), hospitality (W Hotels, Universal Studios, Disney, Burger King), financial services (Bank of America, Wells Fargo, Fidelity), higher education (Stanford, Yale, Duke & Harvard Universities), and online services/information products.

He was named Ernst and Young’s Entrepreneur of the Year for business services in 2008 and his company made the Inc. 5000 list for three consecutive years from 2007 through 2009, just after he successfully exited that business in the high 8-figures. Most recently, in 2020, Jason’s company CXFormula made the Inc. 5000 list again – this time, ranking number 64 out of 5000 for 4,979% growth, and ranking number 1 in New Jersey, growing from $0 in 2017 to nearly $9 million in 2020. In 2021, CXFormula was ranked number 3 in the Inc. Magazine NY Metro regional competition.

Jason is the proud dad of two young men, Jack (15) and Josh (12), and has three amazing dogs: Brooke, Lynn, and Myles.

Resources or websites mentioned in this episode:

Mirasee
Jason’s website: CXFormula.com
Jason’s gift to listeners, “The Power of Being Unreasonable”: Gift.CXFormula.com

Credits:

Producer: Michi Lantz
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:

Track Title: The Sunniest Kids
Artist Name: Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Sweet Loving Waltz

Artist Name: Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Vaudeville Haunt
Artist Name: Material Gurl
Writer Name: Molly Cherryholmes
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

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Episode transcript: Designing a Life of Intentionality and Freedom (Jason Friedman).