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In today’s episode, I have Ali DuHart, a Senior Graphic Designer at Benefit Cosmetics where she’s worked for the last 8 years. You’ll hear about Ali’s role at Benefit Cosmetics including visual merchandising: what it is and how it comes together.

We get into some specifics around prototyping for print, the importance of understanding different audiences in different situations/events, and we talk about balancing brand identity with trendiness, and specifically how Benefit Cosmetics achieves this. 

Ali talks about her career path getting into design and where she started as a traditional artist. Ali’s also RGD Certified and has attended conferences, judged awards and mentored students within the design hub of the Association of Registered Graphic Designers of Canada. She describes the benefits of being part of this professional organization. 

If you like cosmetics, if you like printing, if you like glam… this episode’s for you!

Brave Creative Human: Embrace Failure, Reframe Imposter Syndrome, and Be Unapologetically You is available in paperback and as an ebook!

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