This week on the podcast Matt sits down with Josh Smith, CEO and Jonathan Sasse, Chief Strategy Officer of Metova Strategies. During the episode they discuss their roles at Metova and how the company has pivoted through the years since the initial founding in Franklin, Tennessee. They then dive into how empathy and effective listening to customers gives Metova a competitive advantage. They focus on understanding what customers actually need, not just building technologically capable products. They finish with a discussion around the importance of mobile-first design, the Internet of Things and other technology shifts like generative AI.