1A

Designing Our World: The Connection Between A Sound And A Brand


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Humans can hear 20 to 100 times faster than we can see. Companies have capitalized on our tendency to link emotions and decision-making to what we hear. We explored the power of a connection between a sound and a brand.

This week, we're sharing "Designing Our World," a deep dive into how our world is made.

Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Find us on Twitter @1A.
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