Designing Success

Text me and tell me what you think of this ep.

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Join the framework before its gone forever HERE

Read my substack, How to add 5k to your month as an interior designer 

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Check out the design show wrap up 

Grab my FREE guide to connecting your sources to Chat GPT 

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

In this conversation, Rhiannon Lee discusses the critical importance of proper pricing in the interior design industry. She emphasises that underpricing not only affects financial health but also impacts brand perception, client relationships, and personal satisfaction. Through real-life case studies, she illustrates the detrimental effects of low rates and provides actionable strategies for designers to reassess and raise their prices effectively. The discussion also touches on the emotional toll of undercharging and the necessity of valuing one's expertise and time.

Raising rates is not just about money; it's about valuing time and expertise.
Underpricing can lead to resentment and burnout in professionals.
Real-life case studies highlight the importance of value pricing.
Mindset shifts are crucial for overcoming pricing fears.
Effective pricing strategies can transform a designer's business.
Brand perception is directly linked to pricing strategies.
Emotional well-being is affected by how much one charges.
Setting minimum project fees can help filter out the wrong clients.
Time tracking is essential for understanding true costs.
Practicing how to communicate pricing confidently is key. 

"It's not just your reputation that comes into play."
"You are not a junior anymore. Why are we charging like one?"
"You need to be paid accordingly."
"You are worth so much more than that."
"You can't be doing chats for $99."
"Your pricing tells the market how to treat you."
"Don't undersell your time and expertise."
"It's about running profitable, sustainable, respected businesses."

Chapters

00:00 Understanding the Cost of Underpricing
02:51 Real-Life Case Studies: Client Experiences
05:59 The Importance of Value Pricing
09:08 Transforming Mindsets Around Pricing
12:07 Strategies for Raising Rates Effectively
15:11 The Emotional Toll of Undercharging
17:55 Brand Perception and Pricing
21:04 The Impact of Pricing on Business Sustainability
24:08 Overcoming Pricing Excuses
27:02 Final Thoughts on Pricing and Value

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Explore the Framework Express HERE we kick off July 02, 2025. 

Get your AI 4 part Audio Series HERE 

Meet me on Substack HERE 

Laugh at/with me on Tik Tok HERE

Talk to me about Private Coaching by emailing [email protected]

In this episode of Designing Success, Rhiannon Lee discusses the evolving landscape of marketing for interior designers, emphasizing the need to rethink strategies and adapt to changing audience behaviors. She shares her personal experiences with social media, particularly Instagram, and encourages listeners to explore other platforms like Pinterest and TikTok. Rhiannon highlights the importance of understanding where ideal clients spend their time and the value of authentic engagement. The conversation also touches on the significance of content creation that resonates with audiences and the necessity of embracing change in marketing approaches.

takeaways

• Rethink your marketing strategy to align with current trends.
• Understand where your ideal clients are spending their time online.
• Instagram's effectiveness has changed; consider other platforms.
• Engagement on social media should focus on genuine connections.
• Content creation should be purposeful and resonate with your audience.
• Don't feel pressured to be on every social media platform.
• Explore the potential of Pinterest for interior design marketing.
• Embrace the opportunity to try new platforms like TikTok.
• Authenticity in marketing is crucial for building trust.
• It's okay to reassess your marketing efforts and pivot when necessary.

Sound Bites

• "Instagram has gotten so noisy."
• "You can’t hide on this podcast."
• "It's okay to outgrow a platform."

Chapters

00:00
Rethinking Marketing Strategies

09:05
Understanding Your Ideal Client

14:26
Exploring New Platforms and Content Creation

21:06
Exploring Substack and Content Creation

22:01
Diving into TikTok: A New Frontier

27:21
Rethinking Digital Strategies for Designers

31:57
Balancing Capacity and Confidence in Marketing

35:08
Authenticity in Marketing: Finding Your Voice

39:39
outro.wav

40:19
04. Upbeat and Sunny Whistling (30 sec edit).wav

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Find Lisa’s website HERE

Meet her in Instagram HERE

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Explore the Framework Express HERE

Get your AI 4 part Audio Series HERE 

Talk to me about Private Coaching by emailing [email protected]

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Follow Jess on Insta here 

Find her website HERE

Explore the AI skills Lab HERE

Buy the AI skills LAB HERE

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!