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Don Norman, a pioneering figure in design and user experience, has profoundly influenced how we think about human-centered design. Known widely for his book, The Design of Everyday Things, Norman has helped shift the focus toward intuitive, accessible design that prioritizes user needs. His impact spans industries, and he is celebrated for making design thinking an integral part of product and technology development. As the founder of the Design Lab at UC San Diego, Norman has continued to shape the future of design, through his latest book, Design for a Better World, inspiring a new generation to build with empathy and inclusivity at the forefront.

In 2024, Don Norman’s legacy takes a new step with the launch of the Don Norman Design Award (DNDA), a global organization celebrating excellence in humanity-centered design. The DNDA emphasizes the importance of designs that make a meaningful impact in real-world communities, with categories recognizing ‘Excellence,’ ‘Promising,’ and ‘Educational’ contributions. By acknowledging projects and individuals who demonstrate innovation in community-focused design, the DNDA aims to promote solutions that drive societal change and enhance quality of life.

The awards ceremony and DNDA Summit will take place on November 14-15, 2024 in San Diego, gathering designers, thought leaders, entrepreneurs, and changemakers to discuss and share ideas on advancing humanity-centered design. The event will feature a formal forum, as well as an “unconference” where participants can engage in workshops led by the community. Through these awards, Don Norman continues to champion the power of thoughtful design, encouraging new voices to push boundaries and impact the world.

Listen & subscribe on Apple, Spotify, YouTube, and other platforms you enjoy your podcasts for our conversation with Don as he shares his lifetime journey and how he’s inspiring and empowering generations to come.