Sometimes a community project or initiative needs to change direction, but doing so could be an admission of failure, add months to the project, or potentially harm the credibility of the steering committee.

In this episode, Dennis and Jason share a story of a community project that has taken nearly 9 years to complete with several major changes along the way.  Learn about the pros and cons of switching gears and take note of things to consider in the future.

January was a great month for the podcast with terrific guests and a ton of social media promotion.

In this episode, Dennis and Jason summarize the month that was including big takeaways from show guests and the most popular topics from January 2019.

Links:

US Chamber Institute for Organizational Management

When was the last time you updated your website, refreshed your logo, or added new colors to your digital newsletter?

In this episode, Dennis and Jason debate the merits of refreshing your your organization's brand and offer quick tips for ensuring your look is keeping up with the times.

A question was recently asked: how should economic development groups determine if an event was successful?  It was a great question that prompted a lot of discussion.

In this episode, Dennis and Jason seek to answer that question.  Event metrics should included more than simply the number of attendees and whether or not the budget target was hit.  Dig deeper to determine the true purpose behind your event and create the right metrics to determine success.

It could be a sad commentary that a personal message stands out in this mass communication world.  It also presents great opportunity to build your personal brand.

In this episode, Dennis and Jason discuss the art of personal communication and share thoughts about emails, phone calls, text messages, and the good old fashioned face to face meeting.

What are your travel goals?

Didi Caldwell with Global Location Strategies had a goal of visiting 50 counties by the age of 50.  She did it.

Learn more about her story and also get some great travel tips from this globetrotter.  Learn how to pack, where to do research, and how to carve out time for personal travel in your busy week in this fun bonus episode.

Didi Caldwell Bio

Watch the YouTube Video of Didi Crossing into Country #50

Volunteer boards of directors can make or break an organization.  If your board of directors is consistently off topic and spends too much time digging in the weeds, it is safe to say that they are focusing on the wrong things.

In this episode, Dennis and Jason share best practices for keeping your board on point and ensuring a separation of duties between governance and management.

If something is in your newsletter, surely everyone has read it, understood it, and remembered it, right?

To effectively communicate our organization's message, we may have to use a number of different channels and customize our message to the recipient.

In this episode, Dennis and Jason discuss effective communication and offer some tips to ensure your message stands out.

The Site Selectors Guild is the only membership association exclusively for professional site selection consultants.  There are 44 members, and Didi Caldwell currently serves as the chair of the board.  In this relationship business, knowing the players is critically important, and the Guild helps facilitate interactions between professional site selectors and economic developers.

In this episode, Didi (find out more about Didi Caldwell in episode #81) gives some background on the organization and shares strategies for maximizing attendance at either the annual conference or the fall forum.

Site Selectors Guild

Didi Caldwell, Global Location Strategies

Today's episode is courtesy of a listener from Utah.  Natalie asks about the roles and responsibilities of board members as well as dividing up duties within a small staff team.

As a crowd-sourced show, keep the questions and comments rolling in!  Dennis and Jason build this show based almost entirely off of your feedback.