Join John and Miranda in a captivating discussion with guest Nicholas Horner on the significance of creating a compelling "why" in sales presentations. Nicholas shares his personal journey to underscore the transformative power of insurance, while the hosts offer practical tips to improve storytelling and emotional engagement in sales pitches. Discover how to make your presentations more relatable by painting vivid pictures, including specific details, and highlighting the consequences of not having insurance. Learn the value of writing out and practicing your sales pitch for greater consistency and impact.