Diamond Hands Podcast

Does thinking about managing your social media make your head hurt? Well, look no further. Today on another episode of our #diamondhandspodcast Leslie Tracey, Founder of Tracey Donavan and Diamond Hands Media speaks with Mary Robb owner of Social Practice based out of Texas. Her firm creates and manages social media strategy and content creation for the field of medical aesthetics. In this episode we talk all things social media, what metrics matter, what really counts and the DIRTY little secret about follower count. 

Other topics include:

✔️Predictions for social media in the next few years

✔️What type of social media leads to new clients

✔️Why brand identity is the cornerstone of a good social media plan

✔️and MORE!

🎧Visit Diamond Hands Podcast • A podcast on Anchor or subscribe to Apple Podcasts, Spotify, or your favorite podcast platform to listen🎧 . . . .

Connect with Mary Robb!

Instagram: https://www.instagram.com/socialpracticeus/

Website: http://social-practicetx.com/

A little bit of weave, eyelashes, a weekly uniform and good skincare can set you up for success. So we heard ;) Today on another episode of our #diamondhandspodcast Leslie Tracey, Founder of Tracey Donavan and Diamond Hands Media speaks with Erika Barry, FN-P, MSN owner of Moksha Aesthetics and National Trainer. In this episode we dive into the importance of structure and efficiency, lots of business topics including of course social media and the importance of this for your business. 

Other topics include:

✔️The importance of structure and efficiency 

✔️How airplane mode will save your life

✔️When to hire a new injector 

✔️and MORE!

🎧Visit Diamond Hands Podcast • A podcast on Anchor or subscribe to Apple Podcasts, Spotify, or your favorite podcast platform to listen🎧 . . . .

Connect with Erika!

Instagram: Erika B NP-C, MSN 💉💉 (@injectorbunny) • Instagram photos and videos

Consultation Forms: www.injectorsclub.com

Patreon: 8 point lift… explaining it all! | Injector Bunny on Patreon

Business: Moksha Aesthetics Med Spa - Moksha Aesthetics Med Spa

In this special release of the Diamond Hands Podcast we get up close and personal with Amy Lynn of Gloderma and Glo Academy and she while burning sage she shares her struggles, truiumphs and keys to success.   We talk about connecting to your inner child, going into business for the right reasons and how important it is to stay focused and grounded while making a positive impact on others.  

Other topics include: ✔️Having a support system to enable growth ✔️How to build a positive culture on your team ✔️How being passionate and taking action is the key to business success ✔️and MORE!  

🎧Visit Diamond Hands Podcast • A podcast on Anchor or subscribe to Apple Podcasts, Spotify, or your favorite podcast platform to listen🎧 

About our guest. 

. . . . Amy was an ER nurse for more than a decade, focusing on trauma, pediatrics, and cardiac care. After she had five children, Amy found her passion, and she trained extensively in facial aesthetics and wellness to make her dream of opening a medical spa come to fruition. Amy is a Board Certified Aesthetic Nurse Specialist, which indicates the highest degree of professional competence and skill in the area of aesthetic nursing. Amy is recognized as a National GAIN Trainer and Key Leading Mentor for Galderma.   Amy has developed a successful team of providers, all of which she has trained and cultivated into the people they are today. She uses mentorship and educational skills to run both Glo Derma and Glo Academy - an in-house training platform.

www.gloderma.com

Do you know that Jessica Rabbit made her debut onto the scene in 1981? We digress...however not by much. Today onanother episode of our #diamondhandspodcast Leslie Tracey, Founder of Tracey Donavan and Diamond Hands Media speaks with Jessica Henderson Rhee, PA-C the Founder of Red Rabbit Aesthetics in New Jersey.  They talk about how important it is to put yourself first, don't care about what others think of you,  and in everything including your personal relationships you must operate by "contracts"  

Other topics include: 

✔️Disconnecting completely when you leave the office and setting boundaries 

✔️How to deal with gossip  

✔️The importance of finding a great manager 

✔️and MORE!  

🎧Visit Diamond Hands Podcast • A podcast on Anchor or subscribe to Apple Podcasts, Spotify, or your favorite podcast platform to listen🎧 . . . .  

About Jessica and Red Rabbit Aesthetics:  

Jessica is a Board Certified Physician Assistant, co-owner of RED RABBIT AESTHETICS and our MASTER Aesthetic Injector.  Her aesthetic career began back in 2009, when she was hired and trained by one of the Top Plastic Surgeons in New Jersey.  After staying with that practice for almost a decade, Jessica decided it was time to take her career to the next level on her own.  She pursued her dream of opening her own practice and hence RED RABBIT AESTHETICS was born.    RED RABBIT AESTHETICS is passionate about ONE thing, and that is providing the HIGHEST quality aesthetic services for our patients.

@redrabbitaesthetics

www.redrabbitaesthetics.com

To our loyal listeners so great to see you back for Season 3! If you are ready to take your practice to the next level, then you cannot miss this episode! On another episode of our #diamondhandspodcast Leslie Tracey, Tracey Donavan Insurance & Retirement Services & Diamond Hands Media Founder speaks with Ben Hernandez, Founder and Managing Partner of Skytale Group a strategic consulting and M & A Advisory firm based in Austin, Texas. This discussion nerds out to the max with both lovers of the financials speaking to how your business can be improved by starting with the end in mind and putting your plans to paper🎙

About Skytale Group:

Skytale Group is a strategic, financial, and M&A advisory firm. Our clients are multi-location dental practice groups, DSOs, medical spas, and MSOs focused on internal growth and expansion.

www.skytalegroup.com

@skytalegroupllc

What does sports radio broadcasting, beauty and finance have in common? It turns out, quite a bit---this background hatched our guest today, Omar Shaban, Senior Manager of Evolux Marketing at Evolus.  We were given a look behind the scenes and we recorded this episode from their gorgeous company headquarters in Newport Beach, California.

What you will learn in this episode:

-More about the company Evolus and their focus on technology and millennials

-How their marketing team and partners truly help to set providers apart and help them to stand out in order to capture market share

-Their billboard/television campaign and how they get providers seen all throughout the country

-Why it is important for providers to post consistently, and the Rule of 7 when converting a new client

-The importance of brand awareness and top down marketing

-Also we learned a fun secret about Omar, wait until the end!

If you are a new provider, or thinking about getting started in Medical Aesthetics, this is an episode that you are not going to want to miss. If you are an experienced provider, you will still pick up gems and be sure to share this episode with your network and those you mentor!

About Omar:

https://www.instagram.com/shabanigans/

Woo chile, this episode is overflowing with advice for life and business and we are getting into it this week with Dr. Sorr, NMD the CEO and Founder of Source of Health in Arizona!

In this episode we explore his journey of becoming a Doctor and diving right into private practice after medical school. How his life adversity is what lead to his career path. It's sassy, full of platitudes and waiting for you to press play!

Here are some of our favorite time stamps: 

Click here to learn more about our guest! 

Want actionable steps on how to grow and protect your practice, attract and retain the best employees and exit on your terms? Click here to subscribe to our host's weekly newsletter The Aesthetic CEO.

Terri Ross is a world-renowned practice management consultant, international speaker, Founder and Co-CEO of APX Platform and Terri Ross Consulting

Terri has spent 15+ years in the aesthetic industry working for Fortune 500 medical device companies leading sales teams in excess of $20M. She spent 5 years as the Managing Partner for a high-profile medical spa in Beverly Hills and has been helping hundreds of medical aesthetic practices scale upwards of $1M and beyond.

In 2021, Terri founded APX Platform (Aesthetic Practice Accelerator), a training and analytics business analytics platform, combined with community that transforms an aesthetic practice into a data-driven business. APX combines five powerful components into one easy-to-use cloud solution that: optimizes employee productivity via on-demand Sales, Finance, and Operations training courses; translates EMR/Practice Management data into actionable KPIs via financial calculator templates, industry benchmarking; and provides on-going business coaching and mentorship via live coaching sessions with Terri Ross and her team.

What will you learn?

-How your P & L should be broken down 

-Why it is important to understand your revenue per hour

-Why there is no glass ceiling on investing in yourself

-Why you and your team need to be trained in business and how to sell

We are so excited to bring this jam packed episode to you with Terri Ross the Founder and Co-CEO of APX Platform and Terri Ross Consulting. Terri was accepted into Medical School but she realized very quickly that she was drawn more to the business side of medicine. Building on that we discussed her years in sales and becoming a top producer and eventually finding her way into the C-Suite. We discuss investing in personal development in order to be at the top of your game and the hard choice that women who are Type A sometimes feel they have to make when they are climbing the corporate ladder or are delving into entrepreneurship. Further, we talked about her exciting time as the 8th employee at Cool Sculpting before they went public and how she really honed her skills there before making the decision to leave and focus on personal matters. This was the birth of Terri Ross Consulting which eventually led her to the birth of APX. Don't miss this episode. 

Tik-tok, coming off as the "cool mom" (but are you really cool?), art and storytelling.  We are so excited to bring you this brand new episode with none other than world renowned artist Kevin Cease. We talk about his work rendering precise anatomical drawings for various training corporations throughout the country. Further, we explore his experience of dissecting cadavers and scanning them for 3-D rendering and how that process was a sacred one. As a person obsessed with quality over quantity, he offers tips on standing out in the space as an aesthetic provider, to not be like everyone else, the power of telling your own story and how in order to succeed you have to be willing to go bigger than you think your wallet will go. 

Leave us a review on Apple! This episode is not to be missed. 

@kevincease

https://www.kevincease.art/

About Kevin Cease:

There are two kinds of people: Those that can feel potential and move on a powerful idea, and those that question from fear and need to be shown the final result.

When you learn this, it will effect who you decide to bring into your creative circle.

I have worn many hats, and enjoyed the challenges presented behind every one of them. Ok, maybe not all challenges, but most! I love problem solving artistic projects... from commercials, sketch comedy and live production, to medical illustration, 2D/3D animation, compositing, and modeling.

My background includes many types of production. I went to Academy of Art University for animation. I have and continue to study extensively with online schools such as Gnomon School of Visual Effects, School of Motion, Fly On the Wall studios, and many others. I believe we live in a time where most universities and private colleges are driving students into debt without providing a practical education in art and animation. There are now much better programs coming out with real mentors and teachers who work in the field, and they don't put students into financial enslavement for the rest of their life. I myself am always available to anyone who comes to me for advice of any kind, especially youth and aspiring artists who are trying to find their path in the art field.

If you are interested in working with me, don't hesitate to reach out. Please note my schedule is typically booked out pretty far in advance, so there is a level of commitment required when you decide it may be time to start a project with me, and a bit of urgency to initiate the conversation as to not miss my next window of availability.

​

Today we have the "Chankla" Queen herself, Dr. Zoe Gazola DNP, an indigenous Mexican woman who is the owner of The Indigo Clinic, based in New York and Miami. In this episode, of course we jokingly speak of internet trolls, how so many people are keyboard warriors and make online assumptions and conclusions and how important it is to uphold our truth no matter the cost. After starting off in a very playful way, we get into the very serious topic of the treatment of minority skin in medical aesthetics and how Dr. Zoe's personal experience caused her to pivot and now run a very successful practice that is over 80% people of color. We talk about what can be done in marketing, training, and what steps the FDA has now taken to ensure that skincare for minorities is now more inclusive of people of color.

@injectorzoe

@theindigoclinic

https://www.theindigoclinic.com/

About Our Guest

Dr. Zoe Gazola is a Board Certified and Doctorate prepared Nurse Practitioner with 16 years of combined experience in plastic surgery, dermatology and primary care. Dr. Gazola has developed her professional training in aesthetics internationally – covering the U.S., South American and the Middle East. With an intimate understanding of minority skin and features, she has developed a keen eye for aesthetics that serve a diverse variety of ethnicities. Her international training has shaped the way in which she harmonizes and balances each person’s face, based on their own genetic traits and features. She continues to grow and evolve her aesthetic practice through international travel and training to better serve her patients. Dr. Gazola has been in private practice since 2011. Her solo career in aesthetics launched in New York City and has since relocated to Miami, FL though she continues to see patients at her NYC practice.

Dr. Zoe Gazola received her Doctorate degree from Chamberlain University in 2019. Prior to receiving her DNP, she graduated with her Master’s Degree from Northern Arizona University with honors in 2015 and became a certified Family Nurse Practitioner. Dr. Zoe Gazola graduated from Grand Canyon University with a Bachelor’s Degree in Nursing in 2009. Prior to obtaining her nursing degrees, she worked as a medical assistant with a plastic surgeon for many years while completing her schooling.

Before launching The Indigo Clinic, Dr. Zoe Gazola was a travel ICU nurse across the country and internationally. She worked in many ICU units including trauma, burn, surgical, neurological, and open-heart ICUs. Dr. Gazola also worked intermittently in the Middle East and South America.

Over her career, Dr. Zoe Gazola has completed numerous medical missions all over the world serving war-torn countries and providing medical care in a wide variety of specialties. In 2013, Dr. Zoe Gazola was nominated by Doctors for Global Health and The University of Carabobo as 1 of 8 minority women in the USA making history through humanitarian efforts and philanthropy work.

Dr. Zoe Gazola is multilingual, speaking Spanish and Portuguese. This allows her to communicate effectively with a diverse set of patients from different cultures. Dr. Zoe Gazola ha