In this solo episode of the Diamond Hands Podcast, Leslie Tracey delivers a reality check to the medical aesthetics industry: your marketing signal might be working against you. Drawing from the "anti-laws" of luxury strategy, Leslie explains why being "approachable" and "affordable" is actually repelling the caliber of patient you want to treat. From the psychology of the "I Am" state to the high-stakes expectations of ultra-high-net-worth individuals, Leslie breaks down the architectural shift required to move from a generic practice to a luxury brand. This episode is a masterclass in declaring your value, creating intentional friction, and ensuring your brand signal is legible to those who value time and excellence over discounts.

🔗 Resources & Links 🌐 Visit Diamond Hands Media: https://www.diamondhandsmedia.com/ 📖 Featured Book: The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien 📰 Join the Branded Practice Newsletter: https://www.diamondhandsmedia.com/ 📸 Follow Leslie on Instagram: https://www.instagram.com/diamondhandsmedia/ 🤝 Connect with Leslie on LinkedIn: https://www.linkedin.com/in/leslie-tracey/ If you understand brand, story, and distribution, you can build anything in this industry.Subscribe to my newsletter for weekly strategy for aesthetic founders & healthcare CEOs:🔗 https://www.leslietracey.com/Work with my team at Diamond Hands Media:🔗 https://diamondhandsmedia.com(Healthcare video marketing, executive brand strategy, and branded patient journeys for leaders who want to dominate their market.)––– My Book –––Be Intentional or Be Irrelevant🔗 https://a.co/d/fE8DuQoSource paper: https://arxiv.org/html/2510.14223v1

How do you build a practice that ages as well as your patients' skin?

In this episode of the Diamond Hands podcast, Leslie Tracey sits down with Dr. Doris Day—board-certified dermatologist, clinical professor at NYU, and author—to explore the intersection of business, biology, and mindset.

From her early days as a medical journalist to building a premier Upper East Side practice, Dr. Day shares how her "authority-first" approach has sustained her career for over 30 years. They dive deep into the importance of holistic patient care, the scientific reality of cellular longevity, and why staying true to your authentic voice is the only way to survive the "Instafame" era.

This episode is a masterclass for any practitioner looking to move beyond the "slog" and build a legacy rooted in clinical excellence and human connection.

🔗 Resources & Links

🌐 Visit Dr. Doris Day's Website: https://dorisdaymd.com/

📸 Follow Dr. Doris Day on Instagram: https://www.instagram.com/drdorisday/

🤝 Connect with Dr. Doris Day on LinkedIn: https://www.linkedin.com/in/drdorisday/

📖 Get the Book: Rebooting the Biome on Amazon

📰 Join the Branded Practice Newsletter: https://www.diamondhandsmedia.com/

📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia/

What does it take to go from aesthetician to industry leader?

In this episode of the Diamond Hands podcast, Leslie Tracey sits down with Limor Weinberg—top injector and entrepreneur in the aesthetics space—to unpack her journey and the mindset behind her success.

From humble beginnings to building a name in medical aesthetics, Limor shares how mentorship, community, and a genuine desire to help others shaped her path. They also explore the realities of growing a business, embracing innovation like AI, and her transition into leadership through her partnership with SkinSpirit.

This episode is a reminder that success isn’t linear—it’s built through adaptability, skill, and staying true to your purpose.

🔗 Resources & Links

📸Follow Limor Weinberg on Instagram: https://www.instagram.com/beautie.bae/

🤝 Connect with Limor Weinberg on LinkedIn: https://www.linkedin.com/in/limor-weinberg-6778ba6/

📰 Join the Branded Practice Newsletter: https://www.diamondhandsmedia.com/

📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia/

What if your marketing was a living ecosystem rather than just a series of ads?

On this episode of the Diamond Hands podcast, host Leslie Tracey sits down with Rick O'Neill, the founder of LTF Digital and a 20-year veteran of the digital marketing world.

Rick pulls back the curtain on his journey specializing in medical aesthetics, sharing why the secret to a thriving clinic isn't just a high-spend budget—it’s about hiring for attitude and understanding the deep psychology of patient behavior.

The conversation dives into how to stop marketing for your competitors and start creating content that speaks directly to the questions your patients are asking online.

They also discuss the launch of Black Belt Digital, a new initiative designed to empower clinic owners to take the wheel of their own marketing, and the Leg Up Foundation, which proves that having a clear mission beyond profit is the ultimate fuel for team energy and business growth

. 🔗 Resources & Links

📸 Follow Rick O'Neill on Instagram: https://www.instagram.com/rickoneillfrsa

🤝 Connect with Rick O'Neill on LinkedIn: https://www.linkedin.com/in/looktouchfeel/

🥋 Explore Black Belt Digital: https://blackbeltdigital.com

📸 Connect with Leslie on Instagram: https://www.instagram.com/leslietracey_

What if beauty was more than just skin deep? On this episode of the Diamond Hands podcast, host Leslie Tracey sits down with Dr. Steven Dayan—a double board-certified facial plastic surgeon and the founder of XOMD.

Dr. Dayan opens up about his journey from a challenging childhood to the top of the plastic surgery world. The conversation gets deep into why confidence is the ultimate factor in attraction and how his "mood-ceuticals" concept is changing the game by linking skin health directly to brain health.

They also break down the science of beauty as a form of communication for health, the necessity of staying authentic in business, and why a clear mission is the only way to lead an ethical practice.

🔗 Resources & Links💼 Learn more about XOMD: https://www.xomd.com/🤝 Connect with Dr. Steven Dayan on LinkedIn: https://www.linkedin.com/in/steven-dayan📸

Follow Dr. Steven Dayan on Instagram: https://www.instagram.com/drstevendayan/📰 Join the

Connect with Leslie on Instagram: https://www.instagram.com/leslietracey_

In this episode of the Diamond Hands podcast, Leslie Tracey interviews Chris Heiler, CEO and co-founder of Flycatcher Men, a Med Spa focused on men's aesthetics. Chris shares his journey into the aesthetics industry, highlighting the unique challenges men face when seeking aesthetic treatments. He emphasizes the importance of creating a comfortable environment for male clients and the need for education in the aesthetics field. The conversation also touches on marketing strategies, building community, and the vision for the future of Flycatcher Men.

In this episode of the Diamond Hands podcast, Leslie Tracey interviews Chris Heiler, CEO and co-founder of Flycatcher Men, a Med Spa focused on men's aesthetics. Chris shares his journey into the aesthetics industry, highlighting the unique challenges men face when seeking aesthetic treatments. He emphasizes the importance of creating a comfortable environment for male clients and the need for education in the aesthetics field. The conversation also touches on marketing strategies, building community, and the vision for the future of Flycatcher Men. Chapters 00:00 Introduction to Men's Aesthetics 02:41 Chris Heller's Journey into Med Spas 05:32 The Discomfort of Men in Med Spas 08:14 Creating a Comfortable Experience for Men 11:19 The Role of Education in Aesthetics 14:02 Understanding the Ideal Patient 16:47 Men's Motivations for Aesthetic Treatments 19:13 Harnessing SEO and Organic Search for Growth 21:18 Building Community in Men's Aesthetics 23:47 The Importance of Connection and Support 27:08 Vision for a Brand: The Long Game 33:49 Key Insights for Aspiring Med Spa Owners 🔗 Resources & Links 💼 Learn more about Flycatcher (Medical Aesthetics for Men) https://www.flycatcher.men/ 🤝 Connect with Chris Heiler on LinkedIn https://www.linkedin.com/in/chris-heiler/ 📸 Follow Chris Heiler on Instagram https://www.instagram.com/chris_heiler/ 📰 Join the Branded Practice Newsletter https://www.diamondhandsmedia.com/ 📸 Connect with Leslie on Instagram https://www.instagram.com/diamondhandsmedia

In this episode, Leslie Tracey sits down with Yvonne Dellos, a powerhouse entrepreneur and nurse practitioner who has successfully built and exited multiple aesthetic businesses.

Yvonne shares her remarkable journey from growing up on welfare and dropping out of high school at 14 to becoming a bestselling author and mentor for women in the medical aesthetic industry.

The conversation dives deep into the "spiritual game" of business, focusing on how mastering one's mindset is the true key to abundance, peace, and sustainable success.

🔗 Resources & Links

💼 Learn more about the Medical Aesthetic Art Institutehttps://medicalaestheticartinstitute.com/about/✨

Discover The Best of Yvonnehttps://thebestofyvonne.com/📸

Follow The Best of Yvonne on Instagramhttps://www.instagram.com/thebestofyvonne/?hl=en

📚 Read From Food Stamps to Fortunes: Turning Hardship into Wealth and Success — an inspiring transformational book by Yvonne Dellos, sharing her journey from hardship to success and offering practical steps for mindset, resilience, and personal growth.

https://www.amazon.com/Food-Stamps-Fortunes-Turning-Hardship/dp/B0DQ2QTKCR

📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/

📸 Connect with

Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

In this episode, Leslie Tracey sits down with Roni Bolton, founder of Precise Aesthetics and Precise Cares, a nonprofit dedicated to transforming lives through laser tattoo removal for survivors of trafficking, ex-gang members, and individuals re-entering society.

A Doctor of Nursing Practice (DNP) and the Chief Medical Officer of Cervello USA, who has carved a unique path from business development to becoming a premier laser and dermatology expert. Roni shares her transition from an MBA background to the clinical world, highlighting the critical need for safety protocols in treating diverse skin types and the importance of clinical judgment over manufacturer playbooks.

The conversation explores the ethical side of entrepreneurship, the power of professional integrity, and how finding your niche leads to both personal fulfillment and business success. 

🔗 Resources & Links 

💼 Learn more about Roni Bolton ,PSRx Body & Skin and Cervello Laser 

https://cervellolaser.com/providers/roni-bolton-aprn-dcnp/ 

✨ Visit PSRX Body & Skin Online 

https://www.psrxbodyandskin.com/ 

🛍️ Shop PSRX Body & Skin 

https://shop.psrxbodyandskin.com/ 

📸 Follow Roni on Instagram 

https://www.instagram.com/nurseronib/ 

📸 Follow PSRX Body & Skin on Instagram 

https://www.instagram.com/psrxbodyandskin/ 

📚 Learn more about laser training and education at Precise Aesthetics Co 

https://preciseaestheticsco.com/ 

📰 Join the Branded Practice Newsletter at 

https://www.diamondhandsmedia.com/ 

📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia 

In this episode of the Diamond Hands podcast, Dr. George Baxter-Holder shares his transformative journey from addiction to becoming a successful leader in the aesthetics industry.

He discusses the power of intention, the cyclical nature of struggles and successes, and the importance of understanding one's worth.

Dr. George emphasizes the need for safety in aesthetics, the value of education and commitment in nursing, and the qualities of effective leadership. He concludes with a heartfelt message about creating a legacy of joy and impact in the lives of others. 

🔗 Resources & Links 

💼 Learn More About Skin Spirit & Dr. George Baxter-Holder 

Explore Skin Spirit and their services: 
👉 https://www.skinspirit.com/ 

Follow Dr. George Baxter-Holder on Instagram: 
📸 @gorgeous_bygeorge 

📖 Book by Dr. George Baxter-Holder 

Check out his book on Amazon: 
Drugs, Food, Sex and God: An Addicted Drug Dealer Goes from Convict to Doctor Through the Power of Intention 

👉 https://www.amazon.com/dp/B01N6UPTEG 

📰 Join the Branded Practice Newsletter 

Stay updated with insights and strategies from Branded Practice: 
👉 www.leslietracey.com 

  📸 Connect with Leslie on Instagram: https://www.instagram.com/myaestheticadvisor       

In this episode of the Diamond Hands podcast, twin sisters Kiara Muse Whitfield and Kristi Muse share their journey as co-founders of Muse Aesthetics. 

Kiara and Kristi open up about the personal experiences that led them into the aesthetics industry, the foundation their family built for them, and why representation in this space matters so deeply. They talk through how they invested in training, built strong networks, and scaled their business with intention—always keeping their values at the center. 

They also break down the importance of creating a cohesive brand that truly resonates with their audience, showing how authenticity has been key to their growth. Throughout the conversation, Kiara and Kristi emphasize their commitment to impact—uplifting their community, creating opportunities for others, and building a legacy rooted in purpose. 

This episode is a candid look at entrepreneurship, sisterhood, and what it really takes to build something meaningful together. 

🔗 Resources & Links      

•  💼 Learn more about Muse Aesthetics  

https://www.museaestheticsbr.com 

•   📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/      

•   📸 Connect with Leslie on Instagram:     https://www.instagram.com/diamondhandsmedia