Diary of a first-time CMO volume 2

What happens in PMM when a new product is brought to market? This entry offers you an insight into the behind the scenes activity which took place for Cognism’s Enrich launch.

As the Cognism marketing team - and entire organisation - grew larger, we needed a system to hold us accountable to company goals. This entry explains what system we landed on.

Alice’s swings back and forth on in-person events and how to run them. But this year, we’ve landed on an in-person events strategy we’re happy with - and is working.

Listen to Alice’s take on our new VP of Paid Acquisition’s post about his quick wins from his early days in seat at Cognism.

It’s much easier to teach someone a new skill, than it is to teach them a new way of thinking… That’s why Alice prefers to bring people in who are already bought into the demand generation mindset.

How do we run demand generation content campaigns ‘the cognism way’? This entry runs through a real life campaign example from Fix Your Funnel, a huge campaign that was launched in a matter of weeks.

This entry details three ways in which we have optimised our internal processes to become more efficient during an efficiency phase of Cognism’s growth.

Cognism’s team setup might be a little unusual… Listen to Alice explain why she wants Cognism’s marketing team to work together as agencies.

Working with your CEO is a very important aspect of being a marketing leader. And so knowing what they care about and how to best present information to them is a crucial thing to understand.

What is our DG content set up? How do we decide what content we’re going to work on next? And how do we make sure we are always outputting, even when working on ‘big rocks’?