Diary of a first-time CMO volume 2

Downloading content doesn’t equal intent to buy. Which is why we don’t create gated content anymore. That doesn’t mean we don’t create long form content, however. Listen to find out how we put out long form content, without gates.

Historically, Alice has been a very operational marketer. She likes being able to get into the weeds and do things for herself. However, as a CMO, her biggest role is as a strategic thinker. Click to listen to how Alice has found the balance.

Enrichment has a wide variety of benefits, which is why we use it a lot at Cognism to reduce the amount of data we need prospects to give us, and to keep the data up to date.

Everyone's an expert when it comes to two things… marketing, and parenthood. Listen to Alice’s experiences learning to ‘nod along’ to advice from either kind of ‘expert’.

Misalignment between demand gen and paid teams can cause chaos. If DG managers are creating ads that are then being applied in a way they didn’t intend, or vice versa, DG managers aren’t creating what paid needs to get results… well it’s all a mess. Click to hear how our DG and paid teams are structured, and how they work together.

What did our new VP of Paid Acquisition get done in his first 160 days of being in seat at Cognism? Click to find out.

What should you do when trying to attract enterprise targets with content? We assumed that we’d have to create dedicated content just for them. Turns out we were wrong. Listen to hear where we landed with enterprise content.

What does the C-suite team day-to-day look like? How do they make sure they’re aligned? How often do they get together to make decisions? Listen as Alice breaks it down.

Behind the scenes of creating the most complete demand generation course to teach marketers about how to do demand gen like we do.

What’s it like being a female leader of marketing in a very fast moving organisation - especially when you take a step away to become a mother? Click to here Alice’s account.