Did I Do That?

Call in the pygmy goats and have Gunther pour you a hot cup of cereal, because a little indie show called Did I Do That? has hit the midpoint of season 6! Merchandise Designer and Design YouTube powerhouse Kel Lauren joins Sean to talk about anniversary cereals, the intersection of goth and twee, and what a rock star does with three grand.

You can find Kel all over the internet, from their website to their YouTube channel to their Instagram. Kel and fellow design content creator Elliot Ulm create their own hilarious and joyful design show called kelliot!—if you want to watch them work, you can find their collaborative channel on YouTube, but you can also find them across the podcast player spectrum, including the big names like Spotify and Apple Podcasts. Anyone who is a fan of this deeply non-serious design podcast is definitely going to enjoy theirs, so go give them a listen! Too, if you really like kelliot! and want even more, you can hear their Unmedikelliot! bonus show through the kelliot! Patreon.

This episode was recorded March 14, 2025 in the Rat’s Nest.

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Feeling too arty for the nerds and too nerdy for the artists? Did I Do That? is the sweet spot for you! The great Ben Barry (co-founder of the Facebook Analog Research Laboratory and founder of Nonlinear) joins Sean to talk about edible arrangements for Spring, the secondary market for guillotines, and realizing that it’s time (for Frasier) to move on (from the hit NBC sitcom Frasier).

You can find Ben’s work on his personal site, benbarry.com; that’s also where you can find links to his prints and book through particular.co. Ben brought me a copy of his book One Hundred Patterns and I can’t recommend it highly enough; it is more than 200 pages of gorgeous offset-printed patterns! Ben writes about all things tech on his blog, Active Matrix. Finally, you can find some of his more recent work on both Instagram and Threads as @benbarry.

This episode was recorded March 8, 2025 in the Rat’s Nest. This episode was edited by the one and only Orion Cortez—one of the best there is and always a miracle worker!

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Call up the Michaels and bust out as many classroom gimmicks as you can because Did I Do That? is wrapping up our trip to the Old Bay (aka San Francisco) by going back to school. The legendary Bob Aufuldish (partner at Aufuldish & Warriner and Professor of Design at CCA) joins Sean in Bob’s San Anselmo studio to talk about designer golfballs, the challenge of being taken seriously as a young professor, and typeface impulse buys.

Bob’s long-time practice with his wife and partner Kathy Warinner, Aufuldish and Warinner, can be found online at aufwar.com. You can find the interview Bob did a few years back for AIGA SF with fellow CCA professor Eric Heiman on the AIGA SF website—that article expands on a few of the stories we talked through here and is a ton of fun! You can buy Bob’s type work as FontBoy on MyFonts, or just check out the (lovely but frozen in amber) FontBoy website at fontboy.com.

This episode was recorded February 1, 2025 in Bob’s studio in the wilds of Marin, in beautiful San Anselmo, California. Thank you so much to Bob and Kathy for hosting me (and letting me scarf down so many of their Trader Joe’s cookies while I was out there)!

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We’ve clawed our way here to San Francisco for the season 6 premiere of Did I Do That?! The incredible Alyssa Walker (Creative Director at WIRED) joins Sean to talk about where new toys come from, grind mode, and the Miyazaki of Rite Aid.

The best way to see Alyssa’s work is to subscribe to WIRED, which comes in print and digital subscriptions and starts as low as $10 for the first year. Better still, your subscription gives you access to some of the best tech journalism (and journalism at the intersection of politics and tech) that you can find. You can also find Alyssa on the web at alyssawalker.me, or on Instagram @_alyssawalker.

This episode was recorded January 30, 2025 in the offices of WIRED in downtown San Francisco. I owe a huge debt of gratitude to both Alyssa and to WIRED podcast producer Boone Ashworth for so generously lending their time, their space, and equipment for this recording!

This episode kicks off Season 6 and it’s going to be a big one! Please share the show with a friend if you enjoyed this episode, or leave a review on Apple Podcasts! It really means a lot! Too, if you’re tired of social media or your podcast player not delivering new shows straight to your inbox, try our refreshed Substack, which does just that!

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Everybody who's ever tried to make something has done it: ball up a terrible idea and throw it in the trash before anyone else managed to get their eyes on it.

When you do creative work for a living, though, mistakes just come with the territory. Did I Do That? gives designers a chance to get some fresh eyes on that ball of shame while showing it who's boss by laughing about it.

Every other Thursday, Sean Schumacher (Assistant Professor of Graphic Design at Portland State University) sits down and talks to a guest designer about how they got to where they're at, as well as all the good, bad, and weird things that happened along the way. Whether you do creative work or just want to see how the sausage gets made, it's a good time!

Our 6th season premiere drops March 6, and Sean is venturing out of the studio in Portland to kick things off with some very special conversations. You won't want to miss it—tell a friend and see you there!

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We're closing out our inter-season break yet another thing that's new to you—and in this case, everybody else, too—the world premiere of a new video podcast! Ali Hart's new show The Snack Table takes some of the strangest snacks out there and gives them the taste test you frankly may have both wanted to see and feared in equal measure. It's easily one of the funniest things I've ever been involved with, and Ali has graciously allowed us to hear the premiere episode where she and I review gummies a day early—in audio only form.

If you want to see what we're eating (and the horrible reactions we're having to it), the only way to watch is by subscribing to The Snack Table's channel. One secret tip for listeners of this show: even though the premiere is technically happening tomorrow, this episode will actually go up later today (February 6, 2025), so keep your eyes peeled for it!

We'll be back in two weeks with our season 6 trailer for Did I Do That? so keep your ears peeled! I've been working hard to kick off our season with a slate of amazing guests and I'd love for you to share the show with a friend when that trailer drops. See you in two weeks!

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To kick off 2025, Did I Do That? is turning back the clock back to the waning days of Brat Summer for Fontroversy, live at the AIGA Design Conference! Host Lena Hall (freelance designer) and producer Sean Schumacher (Host of Did I Do That? and Ass’t Professor at PSUGD) talk through type’s best known knock-off(?), Arial. Is it a grotesque Frankensteining or merely a case of typeface carcinisation? Is Arial hate the design blogosphere’s first hot take? Is Lena the only person ever to have actually watched the Minecraft: Story Mode show?

ABOUT THE SHOW: Fontroversy is a limited series podcast created by Portland State University Graphic Design students in 2023. You can learn more about PSU’s Schnitzer School of Art, Art History, and Design at pdx.edu/art-design. This edition was presented as part of the AIGA Design Conference in October 2024. Special thanks to Lee-Sean Huang and the team at AIGA for selecting us to be a part of the conference. We <3 AIGA!

WANT TO HEAR MORE? For more episodes of Fontroversy and our parent show Did I Do That?, visit dididothat.design or wherever you find podcasts: Apple Podcasts / Spotify / YouTube / Pocket Casts / Overcast / Castro

CREDITS:

• Host: Lena Hall
• Crew: Tom Cheevers, Tori Mize, Toni Morales, Donovan Wilson-Carr
• Production Assistance (and playing Schumacher’s Monster): Orion Cortez
• Show Art: Robert Ditty
• Theme: “How Can Things Be” by Holizna
• Producer: Sean Schumacher

NOTE: This episode differs slightly from the live version due to technical issues on the stream. Apologies for the less-than-ideal audio quality, particularly in the first ten minutes.

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We’re kicking off the new year at Did I Do That? with something old, something new (to some of you), and something borrowed, so don’t be blue: it’s our live show from Seattle Design Festival 2024! Seattle’s own Terry Marks joined Sean on the mainstage in Lake Union Park to talk through Hey Reb!’s proportions, the curse of eternal life (via stock photo modeling), and InDesign’s spellcheck dictionary.

If you want to find more about Terry’s work, the best place to visit is tmarksdesign.com! While I am happy to direct any calls back to Terry, feel free to reach out to him if you’re interested in the reprint edition of Mr. Crumbley Dreams a Tiger.

While this is an audio-only version of the outdoor recording, you can watch the video version of this episode on SDF’s YouTube channel. Too, while I’ve done my best to clean up the ambient noise present on the day, you may hear the odd bit of wind noise as well as more than a few seagulls. May these soothing sounds of summer help warm you through a chilly January.

Big thanks to Terry Marks for being a part, as well as to the whole crew at Seattle Design Festival! It was such a treat to be a part of it! Thanks to Annalee Shum for coordinating and programming us, to our volunteer Maxine to helping with the production, and to Adrian Pacheco who both worked the boards for the event and was kind enough to share these files! Thanks, and goodnight, Seattle!

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Thanks for listening through Season 5, everybody, and hope you enjoyed the grand finale with the amazing Ely Kim!

Season 6 is coming in February 2025, but in the mean time, we'll be tiding over the new year with a run of audio from our 2024 live events that you may not have heard before! Those shows are a lot of fun and I'm so excited to finally get so share them here with you.

I'm also taking this opportunity to ask your help in spreading the word about the show! Here's what you can do to help!

• Tell your friends and family about the show and spread the word on social media!
• Leave us a five star review on Apple Podcasts, whether you listen there or not—it makes a big difference for a ton of other platforms that you may not realize rely on Apple Podcast charts. PLUS, if you've wanted to have a design confession shared with the world, leaving it as a five star Apple Podcasts review is the perfect way to do it.

Thanks again for listening and see you in 2025!

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It’s the finale of Did I Do That? Season Five* and our third anniversary—this really must be the best of both worlds! Fellow Las Vegas ex-pat Ely Kim (Senior Creative at Wieden+Kennedy) joins Sean to talk about childhood limousine dreams, the weird science behind casino carpet, and memorable fast food mascots. Be sure to listen through to the very end—you won’t(?) regret it!

You can find Ely and his email button on his website, welikehim.com! You can also give Ely a follow on Instagram @welikehim! If you’re wanting to see Ely’s grad school viral video BOOMBOX, where he spent 100 days dancing in public, you can find it on YouTube.

This episode was recorded Sunday, November 17, 2024 in the Rat’s Nest.

What comes next? Season 6 will start in late winter 2025, so stay tuned—as you might imagine, the show will be a little different on the other side of this one! To tide you over through our production break, we’ll be sharing a few bonus bits captured this summer. They’re a ton of fun and should hopefully keep you warm though those cold winter nights. Happy anniversary and thank you so much for listening!

*Guys Burgers and Fries

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