In this week's episode, we discuss Coachella’s return after a two-year hiatus and the PR disaster that was Revolve Festival. We first break down the history of both Coachella and Revolve Festival (including what happened this weekend) and explore how Revolve's inability to adapt its influencer marketing strategy with the changing times has negatively impacted Coachella's relevance post-pandemic. We also share a first-hand account from an influencer we interviewed about her time at Revolve Festival this weekend to contextualise what went wrong and who is to blame. Finally, we consider if our post-pandemic cultural landscape is still conducive to influencer events anymore.

Viral news timestamps:

7:23 The Kardashians premieres on Hulu/Disney+

16:52 Bryce Hall to star in an upcoming horror film about influencer culture

18:50 Ethan Klein loses H3 Podcast sponsors following homophobic comments

20:21 Sofia Richie is engaged to boyfriend Elliot Grainge

21:30 Olivia Rodrigo announced as Glossier’s first official celebrity ambassador 

26:07 Did Revolve kill Coachella?

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Resources:

https://centennialbeauty.com/bryce-hall-skill-house-horror-movie/ 

https://centennialbeauty.com/sofia-richie-elliot-grainge-engaged/ 

https://centennialbeauty.com/olivia-rodrigo-glossier/ 

https://centennialbeauty.com/coachella-losing-cultural-relevance/ 

https://centennialbeauty.com/tiktok-expose-revolve-festival-2022/ 

https://www.billboard.com/music/music-news/revolve-fest-coachella-fyre-influencers-social-media-1235061586/