Time to reflect a bit. After our conversations with three excellent but very different IS researchers, we sit down and ponder the lessons we learnt from the three previous podcasts with Jan vom Brocke, Shaila Miranda, and Jason Thatcher. So did we learn anything? You betcha. We talk about the balancing humble scholarship with the need to popularize important new insights, the difference between rigor and importance of research, and the different career pathways in industry and academia. References Miranda, S. M., Berente, N., Seidel, S., Safadi, H., & Burton-Jones, A. (2022). Computationally Intensive Theory Construction: A Primer for Authors and Reviewers. MIS Quarterly, 46(2), i-xvi. Alaimo, C., & Kallinikos, J. (2024). Data Rules: Reinventing the Market Economy. MIT Press. Miranda, S. M., Wang, D., & Tian, C. (2022). Discursive Fields and the Diversity-Coherence Paradox: An Ecological Perspective on the Blockchain Community Discourse. MIS Quarterly, 46(3), 1421-1452. Miranda, S. M., Kim, I., & Summers, J. D. (2015). Jamming with Social Media: How Cognitive Structuring of Organizing Vision Facets Affects IT Innovation Diffusion. MIS Quarterly, 39(3), 591-614. Watson, R. T., Boudreau, M.-C., & Chen, A. J. (2010). Information Systems and Environmentally Sustainable Development: Energy Informatics and New Directions for the IS Community. MIS Quarterly, 34(1), 23-38. Malhotra, A., Melville, N. P., & Watson, R. T. (2013). Spurring Impactful Research on Information Systems for Environmental Sustainability. MIS Quarterly, 37(4), 1265-1274. Sein, M. K., Henfridsson, O., Purao, S., Rossi, M., & Lindgren, R. (2011). Action Design Research. MIS Quarterly, 35(2), 37-56. Gregor, S., Chandra Kruse, L., & Seidel, S. (2020). The Anatomy of a Design Principle. Journal of the Association for Information Systems, 21(6), 1622-1652. Lukyanenko, R., Parsons, J., Wiersma, Y. F., & Maddah, M. (2019). Expecting the Unexpected: Effects of Data Collection Design Choices on the Quality of Crowdsourced User-generated Content. MIS Quarterly, 43(2), 623-647. Recker, J., Lukyanenko, R., Jabbari, M., Samuel, B. M., & Castellanos, A. (2021). From Representation to Mediation: A New Agenda for Conceptual Modeling Research in a Digital World. MIS Quarterly, 45(1), 269-300. Abbasi, A., Dobolyi, D., Vance, A., & Zahedi, F. M. (2021). The Phishing Funnel Model: A Design Artifact to Predict User Susceptibility to Phishing Websites. Information Systems Research, 32(2), 410-436. vom Brocke, J., Simons, A., Riemer, K., Niehaves, B., Plattfault, R., & Cleven, A. (2015). Standing on the Shoulders of Giants: Challenges and Recommendations of Literature Search in Information Systems Research. Communications of the Association for Information Systems, 37(9), 205-224.