In this conversation, Felice Thorpe, founder of Felice Foods, shares her extensive experience in the food industry, particularly in dairy and cheese.

She discusses her approach to influencer marketing, the importance of brand positioning, and the unique challenges faced by both small and large food brands.

Felice emphasizes the significance of understanding consumer expectations and market trends, while also providing insights into the current state of the dairy industry.

She concludes with valuable advice for aspiring food entrepreneurs, highlighting the importance of niche expertise and passion in achieving success.

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