In this conversation, Jaime Tulley shares her journey from a background in food science and pre-med studies to becoming a co-founder and COO of Hey Day Canning Co.

She discusses her early experiences in the food industry, the challenges of launching a canned food brand, and the innovative approaches they are taking to revitalize the canned food aisle. Jaime emphasizes the importance of passion, adaptability, and collaboration in entrepreneurship, as well as the unique marketing strategies that have helped Hey Day gain traction in a competitive market.

Jaime is a scientist by training and food manufacturing expert by trade. After spending several years doing nutrition-focused cancer research with the National Institute of Health, she decided to pivot into the world of food manufacturing where she felt she could have a more immediate positive impact on human health.
Her first role in CPG was Plant Manager for Columbia Gorge Organic, a nationally distributed cold-pressed juice company. At Columbia George, Jaime got her feet wet (quite literally, often standing in a puddle of juice) managing
the front lines of the plant and overseeing all facets of Quality, Food Safety, and Operations.
Seeking a role with more capacity for growth, Jaime joined Sweet Earth as the very first hire to lead Quality, R&D, and Operations. At Sweet Earth, Jaime built out the 30,000 square foot facility that would support the brand’s rise from $1M to $25M in revenue — doing everything soup to nuts from formulating dozens of new products across categories, designing production lines, implementing QA systems, hiring and training production teams, and instilling a culture of continuous improvements to drastically improve margins while maintaining quality. Jaime led the operational merge with Nestle, migrating major product lies from Sweet Earth's facility and launching new Sweet Earth products at Nestle plants all over the country.
Prior to starting Heyday, Jaime was the VP of Operations at Catapult Commercialization Services, where she provided R&D and commercialization consulting services for startups in categories including dairy alternatives, meat alternatives, functional beverages, hot sauces, and more.

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Jordan Buckner, founder and CEO of Foodbevy, shares his entrepreneurial journey, starting from his early ventures in the food industry to the challenges faced with his first company, T-Squares. He discusses the importance of product differentiation, the emotional toll of closing a business, and the transition to building Foodbevy as a community for emerging food brands. Jordan emphasizes the significance of personal mission statements, funding strategies for CPG brands, and the launch of the Foodbevy Insider program, which connects consumers with new products. Throughout the discussion, he offers valuable insights and advice for aspiring entrepreneurs in the food industry.

Jordan Buckner is on a mission to help food and beverage companies build successful businesses, and launched Foodbevy.com to create a pipeline for companies to grow from startup to scale by reducing the resource and network gaps. Jordan previously co-founded TeaSquares, a line of superfood energy bars designed to help people stay focused and alert so they could achieve their passions. 

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Dane Atkinson is the Founder and CEO of Odeko, the operations partner helping independent coffee shops run and grow through smart software, next-day delivery, and a modern supply chain. Since launching Odeko in 2019, Dane has focused on giving small businesses enterprise-level tools, and he led the company through over $280M in funding to further scale that mission. Before Odeko, he served as CEO of Squarespace from 2007 to 2011 and later founded SumAll, a data-analytics platform built for SMBs.

A long-time mentor and advocate for entrepreneurs, he regularly shares practical lessons on earning trust, using AI thoughtfully, and building systems that let local businesses compete with national brands.

Today, Odeko supports tens of thousands of cafés across the U.S., enabling owners to spend less time on logistics and more time serving their communities.

Adam and Dane talk about ADHD, his time at Squarespace and owning a coffee shop, and Table Top Role Playing Games, where Adam pitches his book, Interns in the Dark

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Fred Hart is a brand consultant, creative director, and design strategist obsessed with building and studying CPG brands. Over the last decade, he's built a 30-person branding agency, transformed over 137 CPG brands, won an industry record 5 Designalytic Design Effectiveness Awards in the last five years, and been entrusted by visionary founders and Fortune 500 companies to craft strategic design that moves businesses forward.

Fred shares his journey from running a successful design agency to creating an open-source agency model. He discusses the differences in branding strategies between small and large companies, the impact of influencer marketing, and the evolving landscape of the food industry.

Fred emphasizes the importance of understanding consumer behavior, the rise of private label brands, and the current trends in protein and plant-based products. He offers valuable insights for aspiring entrepreneurs and designers, highlighting the significance of storytelling and audience engagement in branding.

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Matt Roszell is an award-winning storyteller and communications leader with 25+ years of experience across biotech, tech, food and consumer brands. He now consults with companies—from startups to industry leaders—on brand and media strategy, investor communications, crisis communications and employee culture.

He’s an expert in designing and delivering blockbuster branded media strategies that break through crowded channels. In just the past five years, his work has generated nearly 3 billion media impressions across 400+ articles and helped raise more than $250 million in early-stage funding. His campaigns have been featured in The Wall Street Journal, Fast Company, Bloomberg Businessweek, NPR, CNN and more.

Previously, Matt led marketing and communications at Elo Life Systems and Motif FoodWorks—high-profile startups backed by investors including Bill Gates, Novo Holdings, BlackRock and even Robert Downey Jr. (yes, Iron Man himself). He’s also held senior roles at Vertex Pharmaceuticals, Workday, Yahoo! and Gap.

Matt began his career shaping narratives for Congressman Joe Kennedy and at the global PR agency Shandwick, supporting major brands across industries. He earned his BS in Communications with a minor in Political Science from Boston University, where he competed in NCAA Division I track and field and was recognized as an America East Scholar-Athlete. He lives on the coast of Massachusetts with his two kids and a cat that plays fetch.

Matt can be reached at [email protected]. And via Linkedin at: https://www.linkedin.com/in/matt-roszell. His website is here: https://www.otrmarcomm.com/

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Alison Cayne shares her journey from urban planning to founding Haven's Kitchen, a cooking school that evolved into a consumer packaged goods brand. She discusses the challenges of navigating the food industry, the harsh realities of retail economics, and the impact of venture capital funding on food brands. Alison reflects on the lessons learned from shutting down Haven's Kitchen and emphasizes the importance of understanding the food ecosystem, knowing your target audience, and building a strong community. She also offers valuable advice for aspiring food entrepreneurs and shares her future aspirations, including teaching at Columbia Business School.

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In this episode, Adam chats with Yadu Dar about his career at Ingredion and his job at Plantible. They chat about the ingredient industry, how it has evolved since back in the day, and the challenges of working in a small less-than-a-decade old company versus a century old behemoth. Yadu gives great knowledge and insights in ingredient functionality as his team at Plantible explores the function of lemna leaf/duckweed,

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In this conversation, David Lennarz, co-founder and president of Registrar Corp, shares his extensive experience in the food industry and the importance of FDA compliance. He discusses the challenges and complexities of navigating regulatory requirements, the impact of tariffs on importers, and the role of technology in ensuring food safety. David also provides insights into current trends in the food market, the implications of changes in FDA administration, and offers advice for small businesses facing regulatory challenges. The discussion highlights the significance of unique products in the US market and the future of food manufacturing and sourcing.

Adam then talks about his experience with food safety, regulatory and a rice noodle factory

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Nancy Easton, founder and executive director of Wellness in the Schools, discusses the importance of nutrition and wellness in schools, the challenges faced by food service directors, and the impact of community engagement and partnerships in promoting healthy eating among children.

She shares her journey in establishing Wellness in the Schools, emphasizing the need for scratch cooking and the role of volunteers in supporting these initiatives.

The discussion also touches on current trends in food policy, the importance of education in food systems, and advice for aspiring nonprofit leaders.

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In this conversation, Felice Thorpe, founder of Felice Foods, shares her extensive experience in the food industry, particularly in dairy and cheese.

She discusses her approach to influencer marketing, the importance of brand positioning, and the unique challenges faced by both small and large food brands.

Felice emphasizes the significance of understanding consumer expectations and market trends, while also providing insights into the current state of the dairy industry.

She concludes with valuable advice for aspiring food entrepreneurs, highlighting the importance of niche expertise and passion in achieving success.

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