Seth Waite shares his unique journey from studying political science to becoming a partner at a biopsychology firm. He discusses the importance of understanding consumer behavior, the transition from law school to nonprofit work, and how these experiences shaped his approach to marketing. Seth emphasizes the significance of talking to customers, understanding their emotional needs, and using data to inform marketing strategies. He also provides valuable insights for aspiring entrepreneurs and highlights innovative tools for market research.

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Satoshi Umino, CEO of Sustainable Foods Asia interviewed me while I was in Japan at his office in front of a live audience. This podcast has been edited to remove the Japanese translation.

I chat about the following trends happening in the USA:

What's happening now: Protein, Tariffs, Labubu Economy

What's not happening now: Plant-based, Sustainability Initiatives, Regenerative

Trends that will persist for a decade: AI, Biotech, MAHA

Trends that are important to watch: Reactive Supply Chain, Fiber and research, The Katseye model

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In this conversation, Laurette Rondenet, CEO of Edlong Flavors, shares her journey in the food industry, the challenges of running a family business, and the importance of mentorship and leadership. She discusses the evolution of Edlong, the significance of decision-making in business, and the dynamics of company culture. Laurette emphasizes the need for awareness in the food science field and the interconnectedness of the industry, highlighting the importance of collaboration and support among competitors. She also touches on her personal branding efforts and the future of food science.

Connect with Laurette:

Website

LinkedIn

Instagram

YouTube
Apple Podcasts

Edlong

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In this conversation, Tim Bradley, founder of Pennant Video Company, discusses the significance of video marketing in the B2B sector, emphasizing the importance of mid-funnel content and the buyer's journey. He introduces the 'video marketing trifecta'—differentiation, demonstration, and validation—as essential components for effective video content. Tim also shares insights on overcoming camera shyness, the differences between B2B and B2C marketing strategies, and the role of social media, particularly LinkedIn, in engaging potential clients. He concludes with practical tips for creating evergreen content and leveraging video to build trust and drive conversions.

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In this conversation, Adam Yee shares his journey into food science, detailing his early influences, educational experiences, and the challenges he faced in the food industry.

He discusses the importance of networking, the role of AI in food science, and his entrepreneurial ventures, including product development and consulting work. Adam emphasizes the need for consistency and the value of starting small while pursuing one's passions.

He also reflects on the impact of technology on the food industry and shares insights on how to inspire the next generation of food scientists.

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Taylor Scott is a best-selling author, inspirational keynote speaker, and organizational development consultant. Through his books, workshops, keynotes, and licensed content, he inspires audiences at Fortune 500 companies, Universities, and community organizations nationwide to become their best, deliver their best, and experience the best life possible. Taylor leverages his personal experiences and twenty years working in the hospitality industry for Disney Parks and Resorts, Gaylord Hotels and Resorts, Wynn Resorts, and The Cosmopolitan of Las Vegas to connect with and inspire leaders at all levels.

Link tree:https://linktr.ee/TaylorScott?fbclid=IwY2xjawNbI4VleHRuA2FlbQIxMQBicmlkETBCamkzQ3czalpodlFTTjBVAR4PRXAVjERBeo3DVyrFpCfu6d_euxSOIIuWEGViTmqB2ajuDMWzX1a3tWsx3w_aem__xxSxqpGc1z4TAcKtFQfQQF

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Caroline Lafleur shares her journey from studying biology to becoming a food scientist and entrepreneur. She discusses her experiences in product development competitions, her time at Mattson, and the challenges of transitioning to a startup. Caroline emphasizes the importance of understanding the target market, cross-disciplinary collaboration, and the role of branding in the food industry. She also offers valuable advice for aspiring food entrepreneurs, highlighting the need for resilience, creativity, and a focus on core values.

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In this conversation, Adam Yee interviews Sebastian Zorn, the head team performance dietitian for the Los Angeles Rams. They discuss Sebastian's journey into sports nutrition, his experiences at various colleges, and the unique challenges and opportunities in professional sports nutrition. Sebastian shares insights on the principles of sports nutrition, the impact of trends like NIL on college athletics, and the future of AI in nutrition. He also provides advice for aspiring nutritionists and discusses the importance of protein in athletes' diets.

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In this conversation, Adam Yee interviews Myles Powell, CEO of Myles Comfort Foods, discussing his journey from corporate America to the food industry. Myles shares his experiences with product development, transitioning from barbecue sauces to frozen foods, and the challenges of scaling a CPG brand. He emphasizes the importance of clean labeling, navigating retail partnerships, and the impact of the pandemic on consumer behavior. The discussion also covers marketing strategies for food entrepreneurs and offers valuable advice for those looking to enter the industry.

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Lewis Bollard, Programme Director for Farm Animal Welfare at Open Philanthropy, discusses the critical intersection of technology and advocacy in improving animal welfare. He highlights the alarming rise in chicken consumption and the inhumane conditions in factory farming.

Lewis emphasizes the importance of innovative solutions, such as In-ovo sexing technology, and the need for corporate responsibility in animal welfare. He also shares insights from a successful fundraising campaign that engaged new donors in the cause, illustrating the growing global concern for animal welfare and the potential for change in the industry.

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