Jia Liao, founder of Hot Pot Queen, shares her journey of launching her food brand, which is rooted in her family's legacy. She discusses the challenges of manufacturing and shipping products from China to the U.S., including navigating tariffs and customs. Jia emphasizes the importance of authenticity in her products and the need for transparency in business operations.

She also shares her experience of starting a YouTube channel to document her entrepreneurial journey and connect with her audience.

Jia shares her journey as an entrepreneur navigating the challenges of building her brand, Hot Pot Queen, in the competitive CPG market. She discusses the importance of community, personal branding, and innovative marketing strategies while balancing family life.

Jia emphasizes the value of feedback and the role of trade shows in growing her business, all while maintaining a positive outlook despite the hurdles posed by tariffs and market dynamics.

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