Digging Deeper

Jyoti Sarda is one of the producers of the documentary “And She Could Be Next” which aired on PBS in June and is still available to watch on the film's website. It’s a two-part documentary that follows current history-making women of color blazing trails in American politics and changing the world.

On the eve of Kamala Harris's selection as the vice-presidential running mate on Joe Biden's ticket, Jyoti joins Digging Deeper to discuss the film

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Makayla Ervin helps businesses define their brand essence, define their perfect customer and become authoritative to them. She joined #DiggingDeeper to help both small and large businesses understand all those processes. She and host Jason Falls also dug into a playful discussion about the use of the word "coach" and "life coach" and their various merits. 

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Will unionizing make or break influencer marketing? That question was up for grabs on Digging Deeper this week as Crystal Duncan, Edelman's senior vice-president for influencer marketing stopped by. She and Jason Falls grappled about unions, the advertising versus PR angle of influence marketing and more.

For those interested in influencer marketing, this is a good one!

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Good content marketing is all about turning your brand into a publisher. You can just publish your content on your website and social channels or you can turn your publishing into its own brand.

Andrew Hanelly is an award-winning content strategist at Washington D.C.-based firm Revmade. He stopped by Digging Deeper to chat with Jason Falls about the differences in content marketing approaches and how building a content franchise is a smart play for businesses.

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If you've ever wondered how to use virtual and freelance talent to grow and scale your business, Nathan Hirsch is someone to talk to. He scaled a small e-commerce business to a multimillion dollar venture, then solved his own problem by building another one -- FreeUp. That business helps people find and hire virtual and freelance talent for scale. Now Nathan spends his time teaching people how to build systems and processes to leverage virtual workers at Outsource School.

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In his years of dealing with highly successful people, Doug Holladay found many were alone and gave up to much meaningful facets of life for success. His new book, Rethinking Success, helps anyone motivated for success see that redefining what winning looks like is the key to achieving it and being happy with where you are. Holladay, a former Goldman Sachs executive and Reagan White House staffer, sat in with Cornett's Jason Falls to talk about his experiences and the book. 

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Curtis Midkiff, Jr., is the senior social strategist at Kroger. He joined Digging Deeper to talk about what the conversations, planning and response has been for his company and its reaction to social issues of the day. He and our own Jason Falls talked about influencer marketing social technology and much more in a revealing episode of Digging Deeper.

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Brands are boycotting Facebook and other social media platforms to fight against the often passive way the social networks have handled hate speech from users. Though a daunting list of advertisers pulling billions of dollars from ad spend, will it make a difference? New York Times bestselling author Jay Baer visited Digging Deeper this week to offer his thoughts. 

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Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things.

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Neal Schaffer's fourth book is out now and is called The Age of Influence. He visited with our Jason Falls on Digging Deeper to talk about influencer marketing today, how businesses can embrace it, what the challenges facing the practice are and how COVID-19 affects the marketplace.

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