Digging Deeper

The concept of the purpose-driven brand often gets lost in the assumption that means a company that gives to charity or supports a cause. Purpose-driven is a deeper concept that can not just be a great feather in the cap of a brand, but the driving force behind everything it does.

Jeff Hilimire has made a career out of building purpose-driven brands. His agency Dragon Army specializes in it. Jeff spends a lot of his free time doing purpose-driven things like building 48 in 48 which provides free websites to non-profits and Ripples of Hope which provides incubator support for businesses with a higher purpose.

On this episode of Digging Deeper, we dive into what being purpose driven means and how it can benefit businesses and brands of all sizes.

You can find Hilimire on LinkedIn, Dragon Army online and the other ventures we discussed here:

Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Armano has always been on the bleeding edge of communications. The futurist, brand builder, designer and thinker spent much of the last decade leading thinking at Edelman, the world's largest PR firm. He now says indicators are ripe in telling us we're entering a new Renaissance of communications and technology.

Armano says social audio, the token economy and subscription-based content, feel a lot like the era after the recession of 2008 when the social media world exploded with Snapchat, Instagram and other shifts in how consumers use the Internet, their devices and how brands connect with them. Is he right?

Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live streaming has begun to revolutionize the way many brands, podcasts and even consultants reach their customers. Christoph Trappe has been in the middle of the live streaming revolution and says all brands should look to live streaming as an effective way to engage their audiences.

He joined Digging Deeper to talk about his Create Once, Publish Everywhere approach and discuss the ins and outs of live streaming. He also has a new book out called Going Live that helps businesses understand and execute live streaming projects.

Trappe actually credits Digging Deeper for inspiring a lot of his work in the area. He came on the old version of Jason Falls's live streams that became Digging Deeper and realized live streaming was the content strategy wave of the future. Dig in and learn more from him today on the show.

Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Readying your brand for a product launch and aligning sales and marketing is one challenge. Doing it for a global product launch is another. Andrew Deutsch of Fangled Tech International specializes in helping ready manufacturing brands for go-to-market sales and marketing strategies, both domestically and globally. His extensive experience in international markets and the industrial space helps him create successful programs for dozens of clients.

Deutsch joined Digging Deeper to dive into the things marketers need to be aware of when going global, how to assess whether or not a given market is right for your brand and the challenges you might face in doing so. He also breaks down the often tortured line between sales and marketing, diagnosing the reasons behind most dysfunctions between the two.

Give it a listen and share the episode with a colleague who might enjoy it as well.

Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Few people see the future like Mitch Joel. The best-selling author of Six Pixels of Separation and CTL ALT DEL is a digital thinker and futurist who always has a finger on the pulse of what's new and what's next.

Joel joined Digging Deeper to talk about the latest social networking sensation, Clubhouse, and the world of social audio. He and host Jason Falls also dive into what the world of work and digital will look like in a post-COVID world and the potential regulatory impacts if various governments begin poking into the various monopolies at play.

See the future of digital and social networking with Mitch Joel on this episode of Digging Deeper.

Find Mitch Joel online at MitchJoel.com. His podcast is at SixPixels.com. You can also find him on LinkedIn.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wouldn't the world be a better place if we were all more NICE? Wouldn't businesses run more smoothly if we were all more NICE? Dave Delaney thinks so. The Nashville-based communications consultant developed a method of training and teaching businesses how to communicate and function better by using a method he calls NICE.

Dave joined Digging Deeper to chat about the method, why we've reached a state of businesses being dysfunctional and what the world of social media may have to do with it and more. Dave also recounts the story of how he was one of the first people to launch, build and sell a social network. He did so in Ireland in the late 1990s and early 2000s.

Learn to be more NICE as a business today on Digging Deeper.

You can find Dave Delaney online at DaveDelaney.me. His NICE podcast is at nicepodcast.co. Dave is also on LinkedIn and Twitter.

Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lots of businesses and agencies talk about creativity and disruption. Paula Dezzutti lives and breathes it. "Pixie Paula" as she is known, is the CEO of Local Choice Spirits, which is disrupting the spirits industry with celebrity and influencer-driven brands like Tyler Boone’s Boone’s Bourbon, hip-hop start Booze Bad Azz’s Boosie Juice and Trina Braxton’s Bar Chix. She also heads up Striped Pig Distillery.

But Paula is also the force behind Skirt Magazine and a dozen other projects. She joined us on Digging Deeper to talk about creativity, being the disruptive force in the room and beyond.

 Find Paula on LinkedIn and Local Choice Spirits at LocalChoiceSpirits.com.

This episode of Digging Deeper is supported by PodchaserPro, the podcast research and analytics platform Jason talked about. If you're a media planner or public relations professional looking for demographic and audience information on podcasts, you can join PodchaserPro at PodchaserPro.com/falls.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Leadership today is challenged. Whether it's adjusting to an at-home or even reduced workforce because of COVID-19, or navigating a company's way through integrating into the social conscious of consumers demanding companies take stands for the betterment of society, leadership is taxed.

Dawn Kirk has some advice and answers to guide leaders of all walks of life in her new book Heartbeat Leadership. She joined Digging Deeper to talk about leading large organizations and tackling the challenges 2020 and 2021 have brought businesses.

Kirk spent over 26 years with Frito-Lay/PepsiCo, then also spent time at Coca-Cola leading teams of up to 5,000 people. She was recently named one of Georgia’s 100 Most Powerful and Influential Women.

Hear what Kirk had to say about how even a company's employees can contribute to leadership on this episode of Digging Deeper.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

New top level domains are popping up with more frequency these days, but are they reliable? Is a .Store .Online or .Tech domain as SEO-worthy as .com or .net? Domain name and search expert Bill Hartzer has done the testing and research to find out. He shared several insights and tests on Digging Deeper to illustrate that new top level domains can even be more effective at getting indexed and ranking well for search terms than their older counter parts.

Host Jason Falls and Hartzer discuss SEO in 2021, the domain name issue and much more on this week's edition of Digging Deeper. Falls even vets his new white paper, The Power of Your Brand in Merchandising, through Hartzer's data. The show is presented by Get.Store where the .store new top level domains are just $1.99 when you use the code JASONWP.

Bill Hartzer can be found online at BillHartzer.com where he blogs or at his consultancy website at HartzerConsulting.com. He has a digital marketing podcast that is broadcast as a YouTube show, and can be found on LinkedIn as well.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Credibility expert Mitchell Levy interviewed 500 industry thought leaders on how to be credible. The output of that project is his new book Credibility Nation. In the book, he redefines how we think of credibility and teaches new ideas on how to build it for you and your brand.

Levy's background is in book publishing where he has helped hundreds of authors establish credibility for themselves through expressing their expertise in print. But his new focus makes the process less constraining. He says we should say goodbye to the unique selling proposition and the sizzle reel, replacing them with slight variations that help communicate our credibility more effectively.

Plus, host Jason Falls shares some of Cornett's recent work with VisitLex and 21c Museum Hotels to pay homage to The Queen's Gambit.

If you learned something from the episode, please rate the podcast wherever you listen. And share it with a friend who may enjoy it as well.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.