Digging Deeper

The typical advertising agency creative director is someone steeped in television, print, radio, outdoor and the like. They probably went to art school and have spent time building creative strategies. But the world of digital and social media has changed the requisite background for what we call creative directors today.

Bridget Jewell is one of the fabulous creative directors at Periscope, an agency with offices around the world, but based in Minneapolis. She has developed award-winning social, PR and influencer programs for the likes of Hefty, Trolli and Black Forest candies, Great Clips, Target, the Minnesota Twins, Intuit and many more. She’s joined Digging Deeper to tell us about it and talk creativity with brands.

This episode of Digging Deeper is brought to you by MarcomGather. There is nothing worse than wasting countless hours looking for digital files on your intranet, shared drive, desktop, cloud storage, or excel files. Say goodbye to the days of overflowing, unorganized file storage, and hello to finding files with speed and clarity. MarcomGather, your new favorite digital asset management solution, empowers your team to stay organized, so you can get back to the parts of your job you enjoy. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at jason.online.marcom.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brian Ahearn knows a thing or two about persuasion. After a two-decade plus career in sales he started teaching people his techniques. Fast-forward another decade or so and he's a certified Cialdini instructor and author of two books.

His first book, Influence People, was declared one of the top 100 all-time books on influence by BookAuthority. His latest book, Persuasive Selling, is focused on insurance agents, but has cross-vertical approaches to help everyone. More than anything, techniques Ahearn teaches help bridge the gap that sometimes exists between marketing and sales.

Jason also discusses the latest influencer fraud statistics and report by HypeAuditor in the episode. Find more about that data at HypeAuditor.com.

This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketers often exist in their own bubble. A select few get some face time outside of that bubble with the CEO of the company they work with or of the brands they work for. We wanted to change that on Digging Deeper, so we invited a CEO in to give us that executive position on marketing, sales, social media and more.

Ken Romanzi is the former CEO of B&G Foods who now serves as an advisor and principal at The New England Consulting Group. That company produces some of the most well-known consumer brands out there. Crisco, Cream of Wheat, Green Giant, Ortega, Molly McButter, Snackwells, and Weber, among others. His background also includes time at WhiteWave Foods, OceanSpray and he was once president of U.S. Toys for Hasbro.

He stopped by Digging Deeper to talk about the breadth and depth of B&G Foods, how they were organized, where marketing and sales meshed and beyond. The discuss was a valuable peek behind the C-Suite's curtain for all of us.

This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lots of agencies, consultants and experts throw around the word "brand" but don't ever seem to really grasp what it is and explain it in a way you can understand it. Nick Westergaard has spent a career trying to fix that. His Brand Driven Digital agency has done so for many businesses over the years. He's turned that expertise into two books: Brand Now - How to Stand Out in a Crowded, Distracted World, and Get Scrappy - Smarter Digital Marketing for Businesses Big and Small.

Nick joined us on Digging Deeper to help better define the concept of brand and branding. He also explained what brand storytelling is and how businesses should use it. His ideas can help you understand your brand and what it takes to make it stand out in today's noisy marketplace.

This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Growth hacking strikes some people as something that computer software companies do. But Shopify's Morgan Brown, co-author of the book Hacking Growth, knows that it's a process any business can leverage to leverage data and efficient budgets of time and resources to grow more effectively, and in some cases, to be more successful than originally planned.

Brown is a former product director at Facebook and current vice-president for growth at Shopify. He joined Digging Deeper to demystify growth hacking for the rest of us and talk about the future of his company, one of the world's largest e-commerce software solutions for businesses of all sizes.

 This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Best-selling author Mark Schaefer's new book is called Cumulative Advantage. It is a fantastic investigation of the secret sauce that seems to make some people successful and others perhaps not so. He explains the concept of Cumulative Advantage and how you can set yourself up to be successful with it rather than sitting by and watching other people do it while you do not.

Schaefer is a multiple-times best-selling author, the man behind the popular marketing blog Businesses Grow and a highly sought-after keynote speaker in the marketing ecosystem. He and host Jason Falls also discuss their common topic passion of influencer marketing and how it impacts the world of marketing to day.

Schaefer and Falls are fellow West Virginia University graduates. The pair playfully throws a stake in the ground about who invented the burning of couches for sports celebrations, as well.

Falls then offers up some perspective on the recent SAG-AFTRA influencer agreement in a follow-up to his article on the topic at Entrepreneur.

This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stephanie Stuckey wasn't satisfied with her family's brand being controlled by someone else. So, decades after her grandfather sold the roadside oasis brand popular among travelers and for its famous pecan rolls, she bought it back.

Stuckey is now revitalizing a brand that is dependent on highway travel and family road trips. But that looks very different in 2021 than it would have 20 years ago. Heck, it even looks different than it would have two years ago.

She joined Christy Hiler and Jason Falls on Digging Deeper to talk about the revitalization of Stuckey's, controlling her own pecan supply chain and more.

This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Copywriter Jerry McTigue says we should stop using words that sound good but say nothing. His new book Business Blather is a short primer on why your copywriting sucks ... or perhaps other people's copywriting sucks. He is on a mission to help eliminate corporate speak and jargon soup from everything from Ads to LinkedIn profiles.

Jerry joined Digging Deeper to chat with Jason Falls about the confluence of sedentary thinking and synergistic extrapolation that is riddling the infrastructure of today's corporate communications zeitgeist. (See what we did there?)

For the seasoned copywriter all the way across the continuum to business owner who doesn't know a thing about writing, this episode of Digging Deeper will prove useful.

This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content marketing is a very unique animal in the world of sports. But it's a unique animal brands can learn from.

Charles Bloom spent over 17 years as the Associate Commissioner at the Southeastern Conference and helped forge that league's moves into first the digital space, then the branded content world with the launch of its own television network. He returned to campus a few years ago and is now the Executive Associate Athletics Director, Chief of Staff and Chief Communications Officer at the University of South Carolina, his alma mater.

Bloom joined Digging Deeper on the morning after the 2021 NCAA Men's Basketball Championship game to talk college athletics, content marketing and more. Dive in and hear how brands can take a page from college athletics and build their branded content in ways they perhaps never thought possible.

This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The 2021 edition of The Infinite Dial is out. The annual research report from Edison Research and Triton Digital has become the gold standard survey of U.S. consumer behavior and the use of both technology in the form of smart phones, tablets and connected devices; and social media, including streaming audio and podcasting.

Tom Webster is Edison's senior vice-president for strategy and marketing and one of the authors of the research. He joined Jason Falls on Digging Deeper to discuss the findings of this year's study. Podcasting is up, TikTok is bullish and connected devices continue their growth. The pair dive deeper into the data and uncover what brand marketers need to know.

Also in this episode, host Jason Falls shares insights from a recent article by analytics guru Christopher Penn. He thinks the coming constriction on third party cookie targeting by Google, Apple and others will open the door even wider for brands to leverage influencer marketing. Falls explains.

Other links mentioned in the program:

• Google's recent affirmation of ending third-party cookie sharing on Chrome

Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.