With a career spanning over 20 years, Tania Cavaiuolo has led national teams, digital transformation, and national multi-million dollar advertising and PR campaigns. Driven by data, Tania talks us through the importance of testing and listening to the data to make smarter decisions, the need to bring back a focus on brand sentiment, and of course, some cake analogies. Tania shares her inspiration behind 'The Accidental Marketer' and the rapid rise of 'the somebody had to do it' marketers in so many businesses.

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Dave Lawson’s name is synonymous with the design and hospitality scene, having created some of Adelaide's most iconic hospitality brand identities. From here to London and everywhere in between, Dave shares his career journey and his biggest learnings along the way. He talks us through meaningful design, creating creative space and managing mental health in the creative industry.

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Property is in his DNA and as the Director of Identity Marketing, Steve Osborn certainly knows how to make a brand stand out from the crowd. With a focus on brands with purpose, Steve talks us through his client discovery process, what makes a great property brand, and the mistakes he sees far too often.

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Spending her days mentoring women in business and leadership, organising high-profile media opportunities for her clients, and running workshops or working on projects that specifically increase the visibility of women, Amy Springhall is a multi-talented communications professional. She talks us through a people-first communication strategy, how to develop a LinkedIn strategy that is authentic to you, and clever strategic positioning.

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What better way to wrap up 2022 than with the man who made Digi-Talks possible. Professionally known as M4SONIC, Nick has previously released music on Sony Music, Ultra Music, Laidback Lukes Mixmash Records, and his own record label Global League. He now runs Adelaide-based, Matrix Media where we record Digi-Talks each week. We talk through what it takes to create a successful podcast, a bit of the technical audio stuff and the future of Tik Tok and the music industry.

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Something a bit different for one of our final instalments for 2022 - this week Natalie's joined by Coby Baker-Hutton, Marketing Manager at Digitale to talk about her journey from Uni to a career in marketing at the ripe age of 23. Coby shares what surprised her the most about entering the workforce, how she got a foot in the door, and what a day for her at Digitale actually looks like.

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A marketer's learning is never done and Elly Deegan is no exception. Continuing to build her skillset whilst working in marketing roles at some of Adelaide's leading organisations, Elly is not afraid to keep learning to continue her growth. She talks us through the importance of mentorship, building strong teams, and understanding your customer deeply to market a hospitality venue successfully. She's an advocate for collaboration, getting your hands dirty, and always staying curious.

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Scientist, turned writer, turned digital strategist - this week's guest, James Byrne has done it all. With a deep understanding of digital strategy, James is a humble Account Manager who knows how to work with his clients to solve their problems and achieve an ideal outcome. He talks us through the highs and lows of being client-facing and building the confidence to have the not so fun conversations.

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A perfect example of why giving something different a go is the best way to find your dream career - Heidi Vine has not shied away from work experience and getting her hands dirty to find her passion for real estate marketing. As the marketing manager for Australia's leading real estate agency, Harris Real Estate - Heidi talks us through how the real estate space has changed during her career, marketing individual agents as well as properties and the brand as a whole and taking the time to truly understand your target audience.

We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review?

Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at [email protected]